23andMe
349 Oyster Point Boulevard,
San Francisco, 94080, CA,
United States
San Francisco, 94080, CA,
United States
1 650-938-6300
Healthcare
23andMe Technographics
23andMe Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 23andMe and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 816 23andMe employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 23andMe has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2016, Greenhouse ATS for Applicant Tracking System in 2016, MicroStrategy ONE Analytics for Analytics and BI in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 23andMe is running and its propensity to invest more and deepen its relationship with Oracle , SAP , PayPal or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 23andMe revenues, which have grown to $299.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 23andMe intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
23andMe Tech Stack and Enterprise Applications
23andMe ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2016 | 2016 |
In 2016 23andMe implemented Oracle NetSuite ERP as its core ERP Financial application and completed a go live at the end of September 2016. The implementation was stabilized by a Senior Accounting Manager who built and led a four person finance accounting team, comprising two senior AP specialists and two senior GL accountants, and acted as system administrator for Oracle NetSuite ERP and Concur.
Configuration emphasized core financial modules and controls within Oracle NetSuite ERP, including accounts payable workflows, general ledger accounting, balance sheet reconciliation processes, and a formalized month end accrual framework. The team implemented a hard month end close process and documented a BS recon process based on audit standards, and provided training and operational documentation to finance and other business functions on the Oracle NetSuite ERP platform.
Integrations were addressed as part of stabilization work, the organization administered Concur alongside Oracle NetSuite ERP and established remediation for gaps between various systems interfaces. Operational scope centered on the finance organization in Mountain View, CA, with deliverables supporting monthly P&L and balance sheet flux analysis for upper management, preparation and review of quarterly board packages, and coordination of year end audit activities with E&Y.
Governance changes included instituting month end accrual processes, streamlining AP to bring payables current, and formalizing reconciliations and training to sustain the Oracle NetSuite ERP environment. Explicit outcomes recorded during the rollout included stabilizing the implementation, reducing the month end close cycle from 30 days to 15 days, and advancing audit readiness through documented processes and year end coordination.
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Expense Management | ERP Financial Management |
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2016 | 2016 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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23andMe HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2016 | 2016 |
In 2016, 23andMe implemented Greenhouse ATS, deploying an Applicant Tracking System to standardize recruiting and support rapid headcount growth. The rollout was driven by the head of recruiting, Jen, and prioritized centralizing requisition publishing, candidate pipeline visibility, and interview coordination across recruiting and HR functions.
Configuration focused on core Applicant Tracking System capabilities including requisition management, configurable candidate pipelines, structured interview scorecards, offer workflows, and automation of candidate status transitions and scheduling templates. Greenhouse ATS was set up with role based access controls and standardized scorecards to enforce consistent evaluation criteria across roles.
Operational coverage included recruiting, talent acquisition operations, hiring managers, and HR business partners, with processes aligned for both technical and non technical hiring tracks. Integrations were implemented with calendar systems and adjunct recruiting tools to streamline interview scheduling and candidate communication, and the platform was instrumented to support regular pipeline hygiene and cadence based reporting.
Governance emphasized a phased rollout, hiring manager training, and a central recruiting operations function to maintain configuration controls and scorecard standards. Lessons learned reported by the head of recruiting underscored the importance of upfront governance, iterative configuration with stakeholder feedback, and comprehensive training to sustain hiring process discipline while scaling. 23andMe Greenhouse ATS Applicant Tracking System recruiting alignment is evident in the approach to process standardization and governance.
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Core HR | HCM |
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2016 | 2017 |
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23andMe Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MicroStrategy | Legacy | MicroStrategy ONE Analytics | Analytics and BI | Analytics and BI | n/a | 2014 | 2018 |
In 2014, 23andMe implemented MicroStrategy ONE Analytics as its primary Analytics and BI platform. The initiative established a hybrid Oracle 12c and Redshift data warehouse architecture paired with a MicroStrategy based BI layer to support marketing and consumer insights, research disease communities, operations, finance, product and data science.
The MicroStrategy ONE Analytics deployment includes a governed semantic layer, centralized enterprise reporting, and self service dashboards for business users. Functional capabilities emphasize ad hoc analytics, scheduled reporting, and analytical datasets organized by domain to serve consumer insights, cohort analysis for research disease communities, operational metrics for operations and finance, and exploratory analytics used by product and data science teams.
Data movement and integration are organized around ETL and ELT pipelines that feed the hybrid Oracle 12c and Redshift warehouse, with MicroStrategy consuming curated data marts and analytical schemas. Operational coverage spans marketing, research, operations, finance, product and data science, with the BI layer providing a single access point for cross functional queries and standardized metrics.
Governance is implemented through the MicroStrategy semantic layer and role based security to maintain consistent definitions and access controls across departments, accompanied by phased rollout and user enablement to onboard domain analysts. Data stewardship and cataloging are positioned to enforce dataset ownership and change control for analytics artifacts in the Analytics and BI environment.
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23andMe Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2011 | 2011 |
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23andMe Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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Enterprise Content Management | Content Management |
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2021 | 2021 |
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23andMe eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Personalization and Product Recommendations | eCommerce |
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2014 | 2014 |
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23andMe CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2020 | 2020 |
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CRM | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2012 | 2012 |
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Customer Support | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2020 | 2020 |
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PR and Media Communication | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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23andMe EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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EPM | EPM |
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2016 | 2016 |
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Financial Consolidation and Close | EPM |
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2016 | 2016 |
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23andMe ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2015 | 2015 |
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IT Service Management | ITSM |
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2020 | 2020 |
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23andMe PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management, iPaaS (Integration Platform as a Service) | PaaS |
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2019 | 2019 |
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23andMe IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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23andMe CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at 23andMe
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by 23andMe Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from 23andMe IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the 23andMe digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD 23andMe Technographics
23andMe is a Healthcare organization based in United States,
with around 816 employees and annual revenues of $299.0 million.
23andMe operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Greenhouse ATS and MicroStrategy ONE Analytics,
covering areas like ERP Financial, Applicant Tracking System and Analytics and BI.
23andMe has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Greenhouse and MicroStrategy.
23andMe recently adopted applications including
PayPal Enterprise in 2021, DocuSign eSignature in 2021 and Dropbox Business in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of 23andMe’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates 23andMe’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete 23andMe technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.