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23andMe

349 Oyster Point Boulevard,
San Francisco, 94080, CA,
United States

https://www.23andme.com/

1 650-938-6300

Healthcare

23andMe Technographics

23andMe Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by 23andMe and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 816 23andMe employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that 23andMe has purchased the following applications: Act-On ABM Platform for Account Based Marketing in 2020, MicroStrategy ONE Analytics for Analytics and BI in 2014, Boomi AtomSphere for API Management, iPaaS (Integration Platform as a Service) in 2019 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems 23andMe is running and its propensity to invest more and deepen its relationship with Act-On Software , MicroStrategy , Boomi or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing 23andMe revenues, which have grown to $299.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 23andMe intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

23andMe Data, Technology Stack, and Enterprise Applications

CRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Act-On Software	Legacy	Act-On ABM Platform	Account Based Marketing	CRM	n/a	2020	2020
			CRM	CRM		2020	2020
			Customer Experience	CRM		2020	2020
			Customer Support	CRM		2012	2012
			Customer Support	CRM		2016	2016
			Data Management Platform	CRM		2016	2016
			Digital Advertising Platform	CRM		2013	2013
			Marketing Analytics	CRM		2018	2018
			Marketing Analytics	CRM		2012	2012
			Marketing Automation	CRM		2020	2020
			PR and Media Communication	CRM		2019	2019
			Sales Automation, CRM, Sales Engagement	CRM		2020	2020

Analytics and BI

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
MicroStrategy	Legacy	MicroStrategy ONE Analytics	Analytics and BI	Analytics and BI	n/a	2014	2018

PaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Boomi	Legacy	Boomi AtomSphere	API Management, iPaaS (Integration Platform as a Service)	PaaS	n/a	2019	2019

HCM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Applicant Tracking System	HCM		2016	2016
			Core HR	HCM		2016	2017

IaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Application Hosting and Computing Services	IaaS		2012	2012
			Content Delivery Network	IaaS		2020	2020
			Content Delivery Network	IaaS		2020	2020
			Content Delivery Network	IaaS		2012	2012

ITSM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Application Performance Management	ITSM		2015	2015
			IT Service Management	ITSM		2020	2020

Collaboration

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Collaboration	Collaboration		2011	2011

Content Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Digital Signing	Content Management		2021	2021
			Enterprise Content Management	Content Management		2021	2021

EPM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			EPM	EPM		2016	2016
			Financial Consolidation and Close	EPM		2016	2016

ERP Financial Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			ERP Financial	ERP Financial Management		2016	2016
			Expense Management	ERP Financial Management		2016	2016
			Payment Processing	ERP Financial Management		2021	2021

CyberSecurity

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Identity and Access Management (IAM)	CyberSecurity		2021	2021

eCommerce

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Personalization and Product Recommendations	eCommerce		2014	2014

IT Decision Makers and Key Stakeholders at 23andMe

First Name	Last Name	Title	Function	Department	Email	Phone
No data found

Show All Contacts

Apps Being Evaluated by 23andMe Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

FAQ - APPS RUN THE WORLD 23andMe Technographics

23andMe is a Healthcare organization based in United States, with around 816 employees and annual revenues of $299.0 million.

23andMe operates a diverse technology stack with applications such as Act-On ABM Platform, MicroStrategy ONE Analytics and Boomi AtomSphere, covering areas like Account Based Marketing, Analytics and BI and API Management, iPaaS (Integration Platform as a Service).

23andMe has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Act-On Software, MicroStrategy and Boomi.

23andMe recently adopted applications including DocuSign eSignature in 2021, Dropbox Business in 2021 and PayPal Enterprise in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of 23andMe’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates 23andMe’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete 23andMe technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.