Woollahra, 2025, NSW,
Australia
2Max Investments Technographics
2Max Investments Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 2Max Investments and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8 2Max Investments employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 2Max Investments has purchased the following applications: Microsoft 365 for Collaboration in 2018, Hotjar for Customer Experience in 2020, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 2Max Investments is running and its propensity to invest more and deepen its relationship with Microsoft , Contentsquare , Upland Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 2Max Investments revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 2Max Investments intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
2Max Investments Tech Stack and Enterprise Applications
2Max Investments Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, 2Max Investments implemented Microsoft 365 as its primary Collaboration platform for internal professional services operations. The company website explicitly references Microsoft 365, confirming a cloud hosted Microsoft 365 subscription is in use to support core communication and document workflows, and the deployment aligns with a small business SaaS tenancy model.
The Microsoft 365 deployment centers on standard Collaboration capabilities including Exchange Online for email, Microsoft Teams for messaging and meetings, SharePoint Online for team sites and OneDrive for Business for personal file storage, enabling document collaboration and version control. Governance is implemented at the tenant level with centralized user provisioning and mailbox administration, supporting all staff across the companys Australian operations.
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2Max Investments CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, 2Max Investments deployed Hotjar to support Customer Experience instrumentation on its public website. The deployment of Hotjar provides behavioral analytics for the company's site at https://www.classicsafaricompany.com.au/, enabling direct observation of visitor interactions. 2Max Investments is a small professional services firm with eight employees, and the Hotjar implementation reflects a lightweight, site-level tagging approach suited to that scale. The full application Hotjar was embedded to capture session recordings, heatmaps, on-page feedback, and survey responses.
Configuration emphasized standard Hotjar modules, including heatmaps, session recordings, on-site surveys, and feedback widgets, with sampling controls and tag-based installation to limit data capture. Operational coverage is confined to the public website and supports marketing, user experience, and client engagement workflows rather than enterprise-wide systems. Governance and operational ownership were consolidated within the small digital team, who manage tag deployment, sampling rules, and access to session recordings and feedback data. The implementation centers on the Hotjar platform and browser-based instrumentation for Customer Experience analytics.
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Marketing Automation | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2022 | 2022 |
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2Max Investments IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2018 | 2018 |
In 2018, 2Max Investments deployed Microsoft Azure Cloud Services for Application Hosting and Computing Services to host and operate its public website. The Microsoft Azure Cloud Services implementation centralizes the company web presence on a managed cloud platform, providing the core hosting environment for site content and customer-facing pages.
The implementation is structured around managed web hosting and compute, object storage for media assets, content delivery for static resources, and platform level SSL termination and traffic routing. Microsoft Azure Cloud Services is used to provision and scale compute and storage resources as needed, and the deployment incorporates monitoring and diagnostic logging to support availability and basic troubleshooting.
Operational coverage is focused on the public website and related digital assets, with administration and release workflows handled by a small internal IT owner or team consistent with the company size. Governance includes role based access to the Azure tenant, centralized billing visibility, and standard platform level controls to manage configuration, backups, and monitoring for the Application Hosting and Computing Services deployment.
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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2Max Investments CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at 2Max Investments
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Apps Being Evaluated by 2Max Investments Executives
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