360 Horeca Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 360 Horeca and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 360 Horeca employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 360 Horeca has purchased the following applications: Microsoft 365 for Collaboration in 2021, commercetools Commerce for eCommerce in 2024, MailerLite for Marketing Automation in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 360 Horeca is running and its propensity to invest more and deepen its relationship with Microsoft , commercetools , MailerLite or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 360 Horeca revenues, which have grown to $55.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 360 Horeca intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| commercetools | Legacy | commercetools Commerce | eCommerce | eCommerce | n/a | 2024 | 2024 |
In 2024 360 Horeca deployed commercetools Commerce on its public website as the company’s primary eCommerce platform to support online storefront and order management. commercetools Commerce is in use for the retailer’s web channel, and 360 Horeca, commercetools Commerce, eCommerce support the company’s customer facing sales and merchandising workflows.
The implementation leverages the cloud native, API first, headless commerce architecture typical of commercetools Commerce, with configuration focused on product catalog management, cart and checkout flows, pricing and promotions configuration, customer profiles, and order lifecycle APIs. The deployment emphasizes decoupled front end delivery for the website, enabling the commerce APIs and microservices to power transactional flows while the storefront handles presentation and customer experience.
Operational responsibility lives with the internal eCommerce and merchandising teams, covering product data governance, catalog publication processes, and site operations in Germany. The rollout centered on the live website and changed governance for merchandising, marketing, eCommerce operations, and customer service to align content, pricing, and order handling with the commercetools Commerce platform.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MailerLite | Legacy | MailerLite | Marketing Automation | CRM | n/a | 2024 | 2024 |
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Tag Management | CRM |
|
2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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