Tucker, 30084-6306, GA,
United States
50Floor Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 50Floor and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 47 50Floor employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 50Floor has purchased the following applications: Microsoft 365 for Collaboration in 2017, WooCommerce for eCommerce in 2022, Zeotap CDP for Customer Data Platform in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 50Floor is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Squarespace or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 50Floor revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 50Floor intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Online Meeting Scheduling | Collaboration |
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2019 | 2019 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zeotap | Legacy | Zeotap CDP | Customer Data Platform | CRM | n/a | 2022 | 2022 |
In 2022, 50Floor implemented Zeotap CDP on their website. The deployment uses Zeotap CDP as a Customer Data Platform to centralize first party web behavioral data and persistent customer identifiers for marketing and digital commerce use cases.
Configuration is focused on web tag based data collection, identity resolution and profile stitching to create unified customer profiles, along with audience segmentation and real time segment evaluation capabilities typical of a Customer Data Platform. The implementation supports event ingestion and profile enrichment to maintain persistent identifiers across sessions.
Operational ownership is concentrated in marketing and digital commerce teams who leverage Zeotap CDP for audience building and activation to downstream marketing and advertising channels and analytics endpoints. The site level deployment centralizes site events, conversion signals, and persistent identifiers to support personalization and campaign orchestration.
Governance is framed around consent management, data quality rules and tag governance to ensure consistent identity stitching and segmentation logic during rollout across site pages. Ongoing operations emphasize expanding segmentation, maintaining identity graphs and aligning data capture with campaign orchestration workflows.
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2023 | 2023 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2023 | 2023 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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