New York, 10038-2550, NY,
United States
74 Media Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 74 Media and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 74 Media employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 74 Media has purchased the following applications: Tableau for Analytics and BI in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2015, Google Tag Manager for Tag Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 74 Media is running and its propensity to invest more and deepen its relationship with Tableau Software , Chartbeat , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 74 Media revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 74 Media intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tableau Software | Legacy | Tableau | Analytics and BI | Analytics and BI | n/a | 2021 | 2021 |
In 2021, 74 Media deployed Tableau to embed interactive data visualizations on its website, using Tableau to deliver Analytics and BI capabilities directly within editorial content. The implementation positioned Tableau as the primary analytics and visualization layer for editorial, audience engagement, and fundraising workflows, aligning the application with the Communications business function.
Deployment focused on embedding dashboards and public-facing visualizations configured to surface article metrics, audience behavior trends, and donation funnel views, with interactive filters and time-series charts to support story-driven analysis. Operational scope centered on the small editorial and communications staff, with governance implemented through publishing workflows and scheduled data refresh routines to keep web visuals current. Configuration favored cloud-hosted visualization delivery to minimize internal infrastructure and administrative overhead, and role-based access controls were applied to separate contributor editing rights from public dashboard consumption. Tableau was restated across the implementation as the analytics platform serving both internal newsroom decisioning and external reader-facing insight.
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Analytics and BI | Analytics and BI |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Tag Manager | Tag Management | CRM | n/a | 2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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