Dell
Dell Technographics
Dell Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dell and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 108000 Dell employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Dell has purchased the following applications: Workday Absence Management for Absence and Leave Management in 2017, 6sense ABM/ABX platform for Account Based Marketing in 2019, MicroStrategy ONE Analytics for Analytics and BI in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dell is running and its propensity to invest more and deepen its relationship with Workday , 6sense , Dun & Bradstreet or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dell revenues, which have grown to $95.60 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dell intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dell Data, Technology Stack, and Enterprise Applications
HCM
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| 6sense | Legacy | 6sense ABM/ABX platform | Account Based Marketing | CRM | n/a | 2019 | 2019 | In 2019, Dell implemented the 6sense ABM/ABX platform to support Account Based Marketing across its B2B revenue teams, including sales, marketing, customer success, and sales development. The deployment positioned the 6sense ABM/ABX platform as a centralized account orchestration layer to align account selection and engagement across those revenue functions. The implementation focused on core Account Based Marketing capabilities, including AI powered intent analytics, account identification and scoring, orchestration of multi-channel engagement workflows, and measurement and attribution for account level activity. Configuration emphasized account models and playbook automation to standardize targeting, sequencing, and personalized outreach templates for named accounts. Operational integration centered on synchronizing account signals and orchestration outputs with Dell revenue systems, including CRM and marketing automation ecosystems, and feeding account level intent and activity into sales and success workflows. Data and event flows were organized to enable bidirectional updates between the 6sense ABM/ABX platform and Dell revenue tooling, supporting sales development routing and marketing activation. Governance for the rollout emphasized centralized account ownership and playbook governance, with cross functional coordination between marketing operations and revenue operations to manage account definitions, scoring thresholds, and orchestration rules. The 6sense ABM/ABX platform was used to more effectively target and engage ideal accounts, to increase pipeline and conversion quality plus accelerate sales cycles as part of Dell’s revenue team orchestration strategy. | |
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Account Based Marketing | CRM |
|
2012 | 2012 |
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Account Based Marketing | CRM |
|
2014 | 2014 |
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Account Based Marketing | CRM |
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2019 | 2019 |
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Account Based Marketing | CRM |
|
2021 | 2021 |
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Account Based Marketing | CRM |
|
2020 | 2020 |
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Call Tracking and Recording | CRM |
|
2022 | 2022 |
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Customer Analytics | CRM |
|
2014 | 2014 |
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Customer Data Platform | CRM |
|
2016 | 2016 |
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Customer Engagement | CRM |
|
2017 | 2017 |
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Customer Experience | CRM |
|
2020 | 2020 |
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Customer Experience | CRM |
|
2017 | 2017 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
|
2013 | 2013 |
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Customer Experience | CRM |
|
2018 | 2018 |
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Customer Experience | CRM |
|
2001 | 2001 |
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Customer Support | CRM |
|
2017 | 2017 |
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Customer Support | CRM |
|
2012 | 2012 |
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Data Management Platform | CRM |
|
2018 | 2018 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
|
2019 | 2019 |
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Digital Advertising Platform | CRM |
|
2016 | 2016 |
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Digital Advertising Platform | CRM |
|
2016 | 2016 |
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Digital Advertising Platform | CRM |
|
2017 | 2017 |
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Digital Advertising Platform | CRM |
|
2017 | 2017 |
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Marketing Analytics | CRM |
|
2020 | 2020 |
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Marketing Analytics | CRM |
|
2014 | 2014 |
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Marketing Analytics | CRM |
|
2021 | 2021 |
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Marketing Automation | CRM |
|
2016 | 2016 |
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Marketing Automation | CRM |
|
2016 | 2016 |
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Marketing Automation | CRM |
|
2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
|
2018 | 2018 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| MicroStrategy | Legacy | MicroStrategy ONE Analytics | Analytics and BI | Analytics and BI | n/a | 2014 | 2018 | ||
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Analytics and BI | Analytics and BI |
|
2018 | 2018 |
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Analytics and BI | Analytics and BI |
|
2017 | 2017 |
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Data Warehouse | Analytics and BI |
|
2019 | 2019 |
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Process Mining | Analytics and BI |
|
2017 | 2017 |
|
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
|
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API Management | PaaS |
|
2019 | 2019 |
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API Management, iPaaS (Integration Platform as a Service) | PaaS |
|
2014 | 2014 |
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Apps Development | PaaS |
|
2020 | 2020 |
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Apps Development | PaaS |
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2015 | 2015 |
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Apps Development | PaaS |
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2019 | 2020 |
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Apps Development | PaaS |
|
2024 | 2024 |
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Apps Development | PaaS |
|
2024 | 2024 |
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Extract, Transform, and Load (ETL) | PaaS |
|
2020 | 2020 |
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Extract, Transform, and Load (ETL) | PaaS |
|
2015 | 2015 |
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Operating System (OS) | PaaS |
|
2016 | 2016 |
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Robotic Process Automation | PaaS |
|
2016 | 2017 |
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Test Automation Platform | PaaS |
|
2007 | 2007 |
|
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IaaS
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
|
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Application Performance Management | ITSM |
|
2017 | 2017 |
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Application Performance Management | ITSM |
|
2020 | 2020 |
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IT Service Management | ITSM |
|
2016 | 2016 |
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IT Service Management | ITSM |
|
2021 | 2021 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
|
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AR Automation | ERP Financial Management |
|
2004 | 2004 |
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ERP Financial | ERP Financial Management |
|
2006 | 2006 |
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ERP Financial | ERP Financial Management |
|
2016 | 2017 |
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ERP Financial | ERP Financial Management |
|
2012 | 2013 |
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Expense Management | ERP Financial Management |
|
2014 | 2014 |
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Expense Management | ERP Financial Management |
|
2008 | 2008 |
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Payment Processing | ERP Financial Management |
|
2016 | 2017 |
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Subscription and Recurring Billing | ERP Financial Management |
|
2017 | 2018 |
|
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
|
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Audio Video and Web Conferencing | Collaboration |
|
2020 | 2020 |
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Audio Video and Web Conferencing | Collaboration |
|
2018 | 2018 |
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Audio Video and Web Conferencing | Collaboration |
|
2019 | 2019 |
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Collaboration | Collaboration |
|
2020 | 2020 |
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Collaboration | Collaboration |
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2013 | 2013 |
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Event Management | Collaboration |
|
2018 | 2018 |
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Event Management | Collaboration |
|
2016 | 2016 |
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Online Meeting Scheduling | Collaboration |
|
2018 | 2018 |
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Blockchain Platform | Blockchain |
|
2017 | 2017 |
|
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
|
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|
Chatbots and Conversational AI | AI-Powered Application |
|
2020 | 2020 |
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Chatbots and Conversational AI | AI-Powered Application |
|
2012 | 2012 |
|
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Natural Language Processing | AI-Powered Application |
|
2024 | 2024 |
|
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Natural Language Processing | AI-Powered Application |
|
2022 | 2022 |
|
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SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
|
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|
|
Configure Price Quote (CPQ) | SPM |
|
2016 | 2016 |
|
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Configure Price Quote (CPQ) | SPM |
|
2015 | 2015 |
|
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
|
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|
Contract Lifecycle Management | Content Management |
|
2019 | 2019 |
|
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Digital Asset Management | Content Management |
|
2020 | 2020 |
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Document Management | Content Management |
|
2020 | 2020 |
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Document Management | Content Management |
|
2021 | 2021 |
|
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Web Content Management | Content Management |
|
2018 | 2018 |
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Web Content Management | Content Management |
|
2021 | 2021 |
|
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
|
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|
eCommerce | eCommerce |
|
2020 | 2020 |
|
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Personalization and Product Recommendations | eCommerce |
|
2019 | 2019 |
|
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Personalization and Product Recommendations | eCommerce |
|
2013 | 2013 |
|
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
|
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|
|
Endpoint Detection and Response (EDR) | CyberSecurity |
|
2025 | 2025 |
|
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Endpoint Detection and Response (EDR) | CyberSecurity |
|
2016 | 2016 |
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Endpoint Detection and Response (EDR) | CyberSecurity |
|
2024 | 2024 |
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Endpoint Detection and Response (EDR) | CyberSecurity |
|
2023 | 2023 |
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Endpoint Detection and Response (EDR) | CyberSecurity |
|
2024 | 2024 |
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Identity and Access Management (IAM) | CyberSecurity |
|
2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
|
2010 | 2010 |
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Secure Email Gateways (SEGs) | CyberSecurity |
|
2019 | 2019 |
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Security Orchestration, Automation, and Response (SOAR) | CyberSecurity |
|
2019 | 2020 |
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Web Application Firewalls (WAF) | CyberSecurity |
|
2020 | 2020 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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EPM | EPM |
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2010 | 2010 |
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EPM | EPM |
|
2018 | 2018 |
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Financial Consolidation and Close | EPM |
|
2016 | 2016 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
|
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Field Service Management | ERP Services and Operations |
|
2017 | 2017 |
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Lease Management | ERP Services and Operations |
|
2016 | 2017 |
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Legal Practice Management | ERP Services and Operations |
|
2014 | 2014 |
|
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
|
2016 | 2016 |
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Risk Management | TRM |
|
2015 | 2015 |
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Treasury Management | TRM |
|
2018 | 2018 |
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Treasury Management | TRM |
|
2014 | 2015 |
|
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Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
|
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HRO (HR Outsourcing) | Professional Services |
|
2014 | 2014 |
|
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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ML and Data Science Platforms | AI Development |
|
2017 | 2018 |
|
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
|
2014 | 2015 |
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Sourcing | Procurement |
|
2014 | 2015 |
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Supplier Relationship Management | Procurement |
|
2014 | 2014 |
|
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PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
|
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Product Lifecycle Management | PLM and Engineering |
|
2016 | 2016 |
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Product Lifecycle Management | PLM and Engineering |
|
2018 | 2018 |
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Product Lifecycle Management | PLM and Engineering |
|
2018 | 2018 |
|
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
|
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Project Portfolio Management | PPM |
|
2020 | 2020 |
|
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
|
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Supply Chain Management | SCM |
|
2015 | 2015 |
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Supply Chain Management | SCM |
|
2015 | 2015 |
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Transportation Management | SCM |
|
2016 | 2017 |
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Transportation Management | SCM |
|
2019 | 2019 |
|
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Physical Security
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
|
|
|
|
Video Security Cameras | Physical Security |
|
2014 | 2014 |
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Video Surveillance System | Physical Security |
|
2010 | 2010 |
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IT Decision Makers and Key Stakeholders at Dell
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Dell Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Dell Technographics
Dell is a Manufacturing organization based in United States,
with around 108000 employees and annual revenues of $95.60 billion.
Dell operates a diverse technology stack with applications such as
Workday Absence Management, 6sense ABM/ABX platform and MicroStrategy ONE Analytics,
covering areas like Absence and Leave Management, Account Based Marketing and Analytics and BI.
Dell has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Workday, 6sense and MicroStrategy.
Dell recently adopted applications including
RealDefense SUPERAntiSpyware in 2025, Lepaya L&D Platform in 2024 and Windsurf Cascade in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Dell’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Dell’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Dell technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.