London, N1 6DZ,
United Kingdom
A New Direction Technographics
A New Direction Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by A New Direction and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 26 A New Direction employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that A New Direction has purchased the following applications: PeopleHR Core HR for Core HR in 2020, Microsoft 365 for Collaboration in 2015, Intuit Mailchimp for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems A New Direction is running and its propensity to invest more and deepen its relationship with The Access Group , Microsoft , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing A New Direction revenues, which have grown to $3.9 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for A New Direction intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
A New Direction Tech Stack and Enterprise Applications
A New Direction HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| The Access Group | Legacy | PeopleHR Core HR | Core HR | HCM | n/a | 2020 | 2020 |
A New Direction implemented PeopleHR Core HR in 2020. PeopleHR Core HR is being used as the organizations Core HR application to manage HR and people operations for the 26 employee UK education charity.
The deployment is delivered via the vendor hosted PeopleHR portal accessible at https://anewdirection.peoplehr.net/, with the PeopleHR Core HR instance surfaced on their website for HR administration and employee access. Configuration scope is consistent with Core HR functionality for a small organization, including centralized employee records, absence and leave tracking, document storage, and basic HR workflow automation.
Operational coverage is organization wide, aligning HR administration and people processes under the PeopleHR Core HR application, with web based access controls and role based workflows to support self service and HR review processes. Governance emphasis is on standardizing HR data capture and web delivered process orchestration, using the PeopleHR Core HR platform as the primary system of record for people operations.
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Payroll | HCM |
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2020 | 2020 |
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A New Direction Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, A New Direction implemented Microsoft 365 as its Collaboration platform. The Microsoft 365 deployment is observable on the organization website and was provisioned to support staff collaboration across administrative and program functions in an organization of roughly 26 employees.
The implementation of Microsoft 365 centers on cloud hosted tenant services, using core Collaboration capabilities such as hosted email and calendaring, document collaboration and storage, and real time team communications. Functional modules implied by the footprint include Exchange Online for mail, SharePoint Online for intranet and content management, OneDrive for individual file sync and sharing, and Microsoft Teams for channel based collaboration, all consistent with Microsoft 365 feature sets.
Operational ownership appears to be centralized to internal administrators who manage user provisioning, access controls, and SharePoint site structure to reflect program and administrative needs. Governance is likely focused on basic tenant level controls and channel site organization to align Collaboration usage with the charity mission and staff workflows.
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A New Direction CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, A New Direction implemented Intuit Mailchimp as its Marketing Automation solution. The organization configured Intuit Mailchimp on its public website to capture subscribers, host web sign up forms, and distribute targeted email campaigns to supporters and partners. Deployment emphasized audience list management, campaign templates, scheduling, and basic automation workflows aligned with the needs of a 26 person education organization.
Operational scope centers on marketing and outreach functions, with Mailchimp used for subscriber segmentation, automated email sequences, template-based campaign execution, and campaign reporting, reflecting standard Marketing Automation capabilities. Integration is implemented via website-embedded signup forms and direct campaign deployment from the Intuit Mailchimp interface, while governance and campaign administration are managed by internal marketing staff who control lists, consent settings, and campaign calendars.
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A New Direction IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at A New Direction
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by A New Direction Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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