Aberdeen Asset Management PLC
Bow Bells House, 1 Bread Street,
London, EC4M 9HH,
United Kingdom
London, EC4M 9HH,
United Kingdom
44 20 7463 6000
Banking and Financial Services
Aberdeen Asset Management PLC Technographics
Aberdeen Asset Management PLC Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Aberdeen Asset Management PLC and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2050 Aberdeen Asset Management PLC employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aberdeen Asset Management PLC has purchased the following applications: OpenText Vendor Invoice Management for AP Automation in 2014, Umbraco CMS for Web Content Management in 2014, Adobe Marketing Cloud (ex Omniture) for Marketing Automation in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aberdeen Asset Management PLC is running and its propensity to invest more and deepen its relationship with OpenText , SAP , Umbraco or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aberdeen Asset Management PLC revenues, which have grown to $1.29 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aberdeen Asset Management PLC intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Aberdeen Asset Management PLC Tech Stack and Enterprise Applications
Aberdeen Asset Management PLC ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OpenText | Legacy | OpenText Vendor Invoice Management | AP Automation | ERP | n/a | 2014 | 2014 |
In 2014, Aberdeen Asset Management PLC implemented OpenText Vendor Invoice Management to address accounts payable processing as part of an AP Automation initiative. The deployment centralized invoice intake and processing within the finance organization, standardizing capture, validation and approval workflows for corporate accounts payable operations. Implementation scope emphasized electronic invoice capture and structured processing for high-volume vendor invoices to create consistent controls across payable transactions.
OpenText Vendor Invoice Management was configured using AP Automation-aligned capabilities including automated invoice capture with OCR data extraction, validation and matching rules, workflow-based approval routing, exception management, and audit-ready invoice archiving. Governance and process redesign established role-based approvals and segregation of duties, embedding standardized invoice handling procedures within the finance function. This project ran alongside a broader OpenText program at the company that included a web content migration to OpenText, indicating coordinated platform-level use of OpenText products for both document-centric finance processes and corporate content management.
|
|
|
|
|
Expense Management | ERP |
|
2012 | 2012 |
|
Aberdeen Asset Management PLC Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Umbraco | Legacy | Umbraco CMS | Web Content Management | Content Management | n/a | 2014 | 2014 |
In 2014, Aberdeen Asset Management PLC implemented Umbraco CMS for Web Content Management to centralize corporate web publishing and support marketing and communications functions. The Umbraco CMS deployment became the primary platform for managing Aberdeen's external website content and campaign landing pages.
The implementation leveraged core Web Content Management capabilities, including template driven rendering, role based editorial workflows, content authoring and publishing controls, and digital asset management for web images and creative files. Umbraco CMS was configured to provide a template library and reusable content components to accelerate page creation and ensure brand consistency.
Integrations tied Umbraco CMS into the existing marketing and analytics stack, with connections to Eloqua email systems for campaign landing pages and content syndication, Omniture Analytics and Google Analytics for web measurement, and Salesforce CRM to route and qualify web generated leads. Production authoring workflows incorporated Dreamweaver and Adobe Photoshop assets, and social distribution was coordinated with Hootsuite for content promotion.
Operational ownership centered on marketing and the digital editorial team, with governance implemented through role based access controls, staged publishing approvals and an asset taxonomy to standardize content lifecycle processes. The configuration emphasized centralized content models and editorial governance to support ongoing site maintenance and campaign orchestration within Aberdeen Asset Management PLC.
|
Aberdeen Asset Management PLC CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Marketing Cloud (ex Omniture) | Marketing Automation | CRM | n/a | 2014 | 2014 |
In 2014 Aberdeen Asset Management PLC deployed Adobe Marketing Cloud (ex Omniture) as its Marketing Automation platform. The implementation targeted marketing, digital channels and web content operations within the company's UK marketing and communications teams, establishing a centralized environment for campaign management and measurement.
Configuration focused on analytics driven campaign orchestration, tagging and reporting, email orchestration linkage, and audience segmentation capabilities typical of Marketing Automation deployments. Adobe Marketing Cloud (ex Omniture) was configured to capture digital behavioral data, drive campaign workflow orchestration, and support creative asset pipelines. The implementation emphasized automated reporting and dashboarding to standardize campaign performance visibility.
The deployment integrated directly with existing systems including Eloqua Email systems, Omniture Analytics, Salesforce CRM, Umbraco CMS, Google Analytics, Dreamweaver and Hootsuite, and leveraged Adobe Photoshop for creative asset management. Data flows were designed to feed campaign performance into Salesforce CRM for lead attribution, to consume CMS page tagging from Umbraco for web analytics, and to coordinate email sends through Eloqua. Integration with Google Analytics and Omniture Analytics preserved parallel measurement streams for cross validation.
Governance centered on tagging standards, campaign lifecycle controls and centralized reporting ownership within marketing operations, with process changes to route campaign approvals and analytics requests through a single measurement lead. Rollout was executed as an enterprise marketing operations program with documented tagging and attribution workflows to ensure consistent data collection across channels.
|
|
|
|
|
Marketing Automation | CRM |
|
2015 | 2015 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2013 | 2013 |
|
Aberdeen Asset Management PLC IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
Aberdeen Asset Management PLC CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2017 | 2017 |
|
|
|
|
|
Secure Web Gateways (SWG) | CyberSecurity |
|
2013 | 2013 |
|
IT Decision Makers and Key Stakeholders at Aberdeen Asset Management PLC
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Aberdeen Asset Management PLC Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Aberdeen Asset Management PLC IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Aberdeen Asset Management PLC digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Aberdeen Asset Management PLC Technographics
Aberdeen Asset Management PLC is a Banking and Financial Services organization based in United Kingdom,
with around 2050 employees and annual revenues of $1.29 billion.
Aberdeen Asset Management PLC operates a diverse technology stack with applications such as
OpenText Vendor Invoice Management, Umbraco CMS and Adobe Marketing Cloud (ex Omniture),
covering areas like AP Automation, Web Content Management and Marketing Automation.
Aberdeen Asset Management PLC has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as OpenText, Umbraco and Adobe Systems.
Aberdeen Asset Management PLC recently adopted applications including
Microsoft Azure Cloud Services in 2020, Mimecast Email Security in 2017 and Oracle Marketing Cloud (Eloqua) in 2015,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Aberdeen Asset Management PLC’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Aberdeen Asset Management PLC’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Aberdeen Asset Management PLC technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.