Menai Bridge, LL59 5EF,
United Kingdom
Absolutely Snow Technographics
Absolutely Snow Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Absolutely Snow and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 340 Absolutely Snow employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Absolutely Snow has purchased the following applications: Travelgenix for Reservation and Booking Management in 2024, Snowplow Analytics for Marketing Analytics in 2023, reCAPTCHA for Application Security (AppSec) in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Absolutely Snow is running and its propensity to invest more and deepen its relationship with Agendas Group , Snowplow , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Absolutely Snow revenues, which have grown to $85.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Absolutely Snow intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Absolutely Snow Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Agendas Group | Legacy | Travelgenix | Reservation and Booking Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2023 Absolutely Snow implemented Travelgenix as its Reservation and Booking Management platform to power a fully bookable website and dedicated agent portals. The program began in May 2023 and focused on centralizing booking and reservation management for packaged ski holidays across the UK and EMEA.
The Travelgenix deployment delivered functional modules to configure and sell packaged ski holidays and to upsell extras including lift passes, ski hire, and lessons, with agent-facing portals for trade bookings and agency workflows. Core capabilities included online booking workflow orchestration, product bundling for packages, inventory controls for extras, and booking lifecycle management for reservations and modifications. These modules aligned e-commerce, reservations, and trade sales teams around a common booking data model.
Operational coverage targeted direct consumer channels and trade channels across the UK and EMEA, with agent portals designed to handle trade bookings and forward sales planning. The implementation emphasized front-end booking orchestration and channel management for packaged products and extras, consistent with the Reservation and Booking Management category. Rollout proceeded from May 2023 through the winter season, with phased enablement of agent portals and the public website.
The Travelgenix Reservation and Booking Management deployment produced explicit outcomes reported by the vendor, with December 2023 sales up 120 percent and £1.4m in ski bookings in that month, while trade bookings grew to 40 percent of forward sales. Governance changes consolidated booking workflows under Travelgenix and centralized product configuration and trade channel allocation. No cost or risk details were provided in the source.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Snowplow | Legacy | Snowplow Analytics | Marketing Analytics | CRM | n/a | 2023 | 2023 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | reCAPTCHA | Application Security (AppSec) | CyberSecurity | n/a | 2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Absolutely Snow
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Absolutely Snow Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||