Adevinta
Alter Domus, Amstelveenseweg 760,
Amsterdam, 1081,
Netherlands
Amsterdam, 1081,
Netherlands
31 20 504 3800
Media
Adevinta Technographics
Adevinta Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Adevinta and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5200 Adevinta employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Adevinta has purchased the following applications: SAP S/4 HANA for ERP Financial in 2021, DocuSign eSignature for Digital Signing in 2022, Workato iPaaS for iPaaS (Integration Platform as a Service) in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Adevinta is running and its propensity to invest more and deepen its relationship with SAP , DocuSign , Workato or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Adevinta revenues, which have grown to $441.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Adevinta intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Adevinta Tech Stack and Enterprise Applications
Adevinta ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP | n/a | 2021 | 2022 |
In 2021 Adevinta implemented SAP S/4 HANA as the core of a new Finance Technology platform, executing the SAP S/4 HANA deployment alongside EPM tooling after the acquisition of eBay Classified Group. The program is positioned under the ERP Financial category and targeted a consolidated global finance footprint to harmonize accounting, close and planning processes across the combined organization.
The SAP S/4 HANA deployment focused on core ERP Financial capabilities typical for a finance platform, including general ledger, accounts payable and receivable, intercompany accounting, statutory close orchestration and master data consolidation. EPM tooling was implemented in tandem to handle financial planning, consolidation and management reporting, and SAP S/4 HANA was configured to feed transactional finance data into the EPM layer for cohesive planning and reporting workflows.
Integrations concentrated on operationalizing the connection between SAP S/4 HANA and the chosen EPM solution to enable unified financial planning and consolidated reporting across acquired entities. The initiative encompassed bringing together disparate finance data sources from the acquisition into a single chart of accounts framework, supporting common period close and intercompany reconciliation processes.
Governance workstreams redefined global finance processes and the operating model, instituting standardized close procedures, common control frameworks and centralized financial process ownership. Rollout activities were organized to align local statutory requirements with the centralized ERP Financial model and to enable the finance organization to operate on a unified SAP S/4 HANA and EPM platform.
|
Adevinta Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DocuSign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2022 | 2022 |
In 2022, Adevinta implemented DocuSign eSignature as a Digital Signing solution on its corporate website. The deployment embeds DocuSign eSignature to provide web-based signature capture for online documents and forms, establishing the application as the primary Digital Signing point on public-facing web properties.
Configuration emphasizes standard Digital Signing functional modules including signature capture, envelope lifecycle management, recipient authentication, document rendering, and audit trail generation, reflecting typical e-signature workflows. The implementation is scoped to website-based signing workflows, integrating at the web layer to present signing sessions to external users, while governance focuses on electronic signature controls and auditability for online agreements.
|
Adevinta PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workato | Legacy | Workato iPaaS | iPaaS (Integration Platform as a Service) | PaaS | n/a | 2022 | 2022 |
In 2022, Adevinta deployed Workato iPaaS to streamline integrations and automation across its global online classifieds business, addressing expensive and time consuming custom integration builds that hindered rapid scale during acquisitions. Adevinta is a multinational online marketplace operator with operations across 15 countries and a workforce of approximately 5,200 employees, and the Workato iPaaS implementation targeted cross-functional coordination between finance, marketing and platform teams. The project emphasized the iPaaS (Integration Platform as a Service) capability to standardize integration patterns and enable reusable automation recipes rather than bespoke APIs.
Configuration and functional modules focused on no code and low code automation, workflow orchestration, and reusable connectors that could be rapidly composed to support new application endpoints. Workato iPaaS was used to construct a real time financial reporting system and automated targeted marketing workflows, demonstrating the platform s role in both operational reporting and campaign orchestration. The implementation emphasized developer and citizen integrator productivity, reducing the need for every integration to be hand coded by central IT.
Integrations included consolidation of systems and data from major acquisitions, notably the incorporation of eBay Classifieds systems and datasets, and the ability to extend to additional applications as Adevinta continued to acquire businesses. Operational coverage explicitly encompassed finance and marketing use cases and extended to broader platform integration needs across the company s marketplaces, with Workato iPaaS positioned as the central orchestration layer for coordinating numerous applications.
Governance and rollout centered on establishing data governance standards and a governance model that monitors Workato usage while enabling widespread adoption through an internal network of automation champions. The program shifted integrations from one of Adevinta s most costly roadmap items to a faster and more cost efficient capability, and produced substantial efficiency gains through automation, according to Adevinta IT leadership.
|
Adevinta IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Adevinta
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Adevinta Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Adevinta IT executives and key decision makers. This section highlights Adevinta's latest recorded technology evaluations, including Zendesk Service for Customer Support on 2025-03-20. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Adevinta digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Adevinta Technographics
Adevinta is a Media organization based in Netherlands,
with around 5200 employees and annual revenues of $441.0 million.
Adevinta operates a diverse technology stack with applications such as
SAP S/4 HANA, DocuSign eSignature and Workato iPaaS,
covering areas like ERP Financial, Digital Signing and iPaaS (Integration Platform as a Service).
Adevinta has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, DocuSign and Workato.
Adevinta recently adopted applications including
DocuSign eSignature in 2022, Workato iPaaS in 2022 and SAP S/4 HANA in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Adevinta’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Adevinta’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Adevinta technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.