Grand Rapids, 49503, MI,
United States
Adtegrity Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Adtegrity and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 70 Adtegrity employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Adtegrity has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2007, Microsoft 365 for Collaboration in 2018, Oracle NetSuite CRM for CRM in 2007 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Adtegrity is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Adtegrity revenues, which have grown to $17.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Adtegrity intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2007 | 2007 |
In 2007, Adtegrity implemented Oracle NetSuite ERP to centralize its financial operations for the professional services business. Oracle NetSuite ERP was provisioned as the companys primary ERP Financial system, deployed as a cloud SaaS application consistent with NetSuite architecture. Configuration scoped consolidation of core accounting processes including general ledger, invoicing, accounts receivable and accounts payable.
Deployment concentrated on finance and accounting functions across Adtegrity in the United States, with module configurations for billing, revenue recognition and financial reporting aligned to the ERP Financial category. Operational governance emphasized centralized finance ownership, a standardized chart of accounts and role based access controls for transactional workflows. The implementation leveraged Oracle NetSuite ERP functional capabilities to bring bookkeeping, billing and financial close workflows into a single cloud financial system.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Adtegrity implemented Microsoft 365 as its Collaboration platform. Adtegrity is using Microsoft 365 on their website and as the primary cloud collaboration environment for its professional services operations.
The deployment is a tenant-level Microsoft 365 configuration that leverages Exchange Online for email, SharePoint Online for intranet and document management, Microsoft Teams for synchronous collaboration, and OneDrive for file synchronization and personal storage. Identity and access are managed through Azure Active Directory within the Microsoft 365 tenant, with centralized administration, user provisioning workflows, and sharing and retention policies applied to govern external content access and internal collaboration. The implementation supports core business functions including account management, client services, and internal operations, with configuration focused on collaboration, document governance, and communication workflows.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite CRM | CRM | CRM | n/a | 2007 | 2007 |
In 2007, Adtegrity implemented Oracle NetSuite CRM. The 70 employee professional services firm deployed Oracle NetSuite CRM as a cloud hosted CRM to centralize contact management, sales force automation, opportunity tracking and pipeline reporting.
The deployment covered sales and account management teams and was extended to marketing and client services to consolidate customer records and activity histories. Configuration work emphasized core CRM modules such as contact and account records, opportunity stage mapping, activity and quote tracking, role based access controls, and standardized sales workflows, with reporting dashboards configured for pipeline visibility and administrative governance across customer facing functions.
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CRM | CRM |
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2014 | 2014 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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