AFG
4/100 Havelock Street,
Perth, 6005, WA,
Australia
Perth, 6005, WA,
Australia
61 8 9420-7888
Banking and Financial Services
AFG Technographics
AFG Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AFG and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 238 AFG employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AFG has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2016, Frontier Software Chris21 Payroll for Payroll in 2019, Hubspot Live Chat for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AFG is running and its propensity to invest more and deepen its relationship with Oracle , Frontier Software , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AFG revenues, which have grown to $69.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AFG intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AFG Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Oracle PeopleSoft ERP | Oracle Cloud ERP | ERP Financial | ERP Financial Management | n/a | 2016 | 2018 |
In 2016, AFG implemented Oracle Cloud ERP as its ERP Financial platform. The migration transitioned key on premise Oracle applications from Oracle PeopleSoft ERP to a cloud architecture to improve performance and availability for business critical financials and incentive compensation, reduce operational risk, and enable faster delivery of broker facing services.
Deployment included Oracle Financials Cloud Service, Oracle Fusion Incentive Compensation Cloud Service, Oracle Planning and Budgeting Cloud Service, Oracle Documents Cloud Service, and Oracle CX Sales. Configuration emphasized core finance modules including general ledger, payables, receivables, asset and expense management, subledger closing controls, reconciliations, extensive spreadsheet integration, and self service reporting to provide executives with real time dashboards and support month end close processes.
Integrations retained and modernized on premise Siebel CRM to ingest daily mortgage sales and commissions data from lenders and to expose real time commission visibility to AFGs 2,400 brokers across its nationwide network. Oracle Documents Cloud Service centralized document management, storing about 15,000 monthly invoices and up to 300 contracts per month. Oracle Planning and Budgeting Cloud Service provided scenario modeling and annual budget forecasting to inform margin analysis and strategic planning.
The program centralized and automated commission and fee workflows, enabling a single staff member to process tasks previously handled by two people, and automated processing of 600,000 monthly commission payments 5x faster and broker fee invoicing 6x faster. IT operational load was reduced, allowing redeployment of infrastructure resources and contributing to a 29% reduction in system management costs and a 19% reduction in hardware and disaster recovery costs. Ufusion Pty provided technical support, data migration, system configuration, and training to AFGs IT team during the rollout.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Frontier Software | Legacy | Frontier Software Chris21 Payroll | Payroll | HCM | n/a | 2019 | 2019 |
In 2019, AFG implemented Frontier Software Chris21 Payroll. The Frontier Software Chris21 Payroll deployment centralized payroll processing inside AFG's Finance department, aligning the Payroll application with core financial close and payroll administration activities.
Configuration focused on core Payroll functionality such as processing fortnightly and ad hoc payments, maintaining employee records and leave entitlements, administering PAYG withholding, payroll tax and superannuation rules, and supporting performance bonus calculations. The implementation included reporting and reconciliation workflows used to extract payroll reports for month end processing and posting of payroll journals into the accounting system.
Frontier Software Chris21 Payroll was integrated operationally with the company's accounting software to support the posting of payroll related journals and balance sheet reconciliations, enabling payroll driven general ledger entries to be prepared for finance teams. Operational coverage spanned AFG's Australian workforce and the Finance team that services the firm's 238 employees.
Governance and process changes centered on a dedicated Payroll Officer role responsible for running and reconciling payroll, maintaining confidentiality of employee information, preparing payroll related journals and assisting accountants with commentary on payroll cost movements. Adoption influenced hiring and skills requirements as internal job postings referenced Chris21 familiarity as desirable, prompting training and process documentation to support ongoing payroll operations.
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Talent Management | HCM |
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2018 | 2019 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, AFG implemented HubSpot Live Chat on its public website, deploying a web-embedded chat layer to capture and manage inbound visitor conversations. The implementation aligns with the Chatbots and Conversational AI category and positions HubSpot Live Chat as the primary real-time engagement channel for site visitors.
Configuration centered on HubSpot Live Chat's web widget and chatflow capabilities, including automated welcome messaging, contact capture fields, and canned response templates. Conversations are consolidated into HubSpot's conversation inbox to enable agent handoff, contextual thread history, and basic routing to sales and support teams, reflecting standard Chatbots and Conversational AI operational workflows.
Operational coverage is focused on the corporate website as the channel of record for digital inquiries, supporting customer support, inbound sales qualification, and marketing lead capture. Governance appears to be organized around HubSpot inbox ownership and chatflow configuration, with routing rules and response templates used to standardize handling across teams and reduce manual triage.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2018 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2016 | 2018 |
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Content Management, Digital Asset Management | Content Management |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2018 | 2018 |
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CRM | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Sales Automation, CRM | CRM |
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2020 | 2020 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2018 | 2019 |
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EPM | EPM |
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2016 | 2018 |
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Financial Consolidation and Close | EPM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2020 | 2020 |
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SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incentive Compensation Management | SPM |
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2016 | 2017 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at AFG
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by AFG Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD AFG Technographics
AFG is a Banking and Financial Services organization based in Australia,
with around 238 employees and annual revenues of $69.0 million.
AFG operates a diverse technology stack with applications such as
Oracle Cloud ERP, Frontier Software Chris21 Payroll and Hubspot Live Chat,
covering areas like ERP Financial, Payroll and Chatbots and Conversational AI.
AFG has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Frontier Software and HubSpot.
AFG recently adopted applications including
Hubspot Marketing Automation in 2021, Pathwire Mailgun in 2021 and Cloudflare CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of AFG’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates AFG’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete AFG technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.