Encino, 91316, CA,
United States
Afinety, Inc. Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Afinety, Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 Afinety, Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Afinety, Inc. has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2014, Drift AI Chatbot for Chatbots and Conversational AI in 2020, Algolia Search for Application, Web and Enterprise Search in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Afinety, Inc. is running and its propensity to invest more and deepen its relationship with Oracle , Drift , Rocket.chat or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Afinety, Inc. revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Afinety, Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2014 | 2014 |
In 2014, Afinety, Inc. implemented Oracle NetSuite ERP as its ERP Financial platform for the 40-employee professional services firm in the United States. The deployment established a cloud SaaS financial backbone to centralize accounting and billing functions across the organization.
Oracle NetSuite ERP was configured to support core financial management modules including general ledger, accounts payable, accounts receivable, billing, and revenue recognition, with professional services billing and project cost tracking aligned to firm operations. Configuration work emphasized a centralized chart of accounts, automated billing cycles and recurring invoices, and role-based transaction controls to support consistent ledger practices.
Operational ownership resided with finance and accounting, while project delivery teams interfaced with the system for project-level time and expense capture. Governance focused on standardized month-end close workflows, approval routing and audit trails to enforce financial controls and reproducible reporting within the ERP Financial environment.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Afinety, Inc. implemented Drift AI Chatbot on its public website to introduce conversational engagement for prospective clients. The deployment used Drift as a SaaS web-embedded widget and centralized administration to provide Chatbots and Conversational AI capabilities appropriate for a 40 person professional services firm. The implementation scope focused on the corporate website and targeted initial visitor routing, contextual prompts, and scripted qualification flows.
Configuration emphasized conversation playbooks, lead capture and qualification workflows, and real-time chat handoff to marketing and sales personnel, with Drift AI Chatbot managed through its admin console. Governance and operational ownership rested with marketing and sales teams who maintained conversational scripts, tuning, and staged playbook updates. The relationship is Afinety, Inc. deploying Drift AI Chatbot to deliver Chatbots and Conversational AI for website-based customer engagement and inbound client inquiry handling.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Algolia | Legacy | Algolia Search | Application, Web and Enterprise Search | Content Management | n/a | 2021 | 2021 |
In 2021, Afinety, Inc. implemented Algolia Search on their website. The deployment uses Algolia Search as the site's search engine, classified in Application, Web and Enterprise Search, to provide discovery across marketing content and service pages.
The implementation leverages Algolia Search's hosted index and API architecture, with site content pushed to Algolia search indexes and relevance tuning managed through the vendor console. Functional capabilities implemented include indexing, relevance rules and synonyms, autocomplete and instant search UI components, and search analytics instrumentation. Algolia Search is integrated into the public website through JavaScript widgets and API calls to deliver query-time results.
Operational coverage is limited to the public website and managed by the web operations and marketing teams, who handle index updates, relevance governance and query monitoring. Governance is centered on configuration within the Algolia dashboard and iterative tuning of ranking rules and search synonyms to align search behavior with site content.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Automation | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Incident Management | ITSM |
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2018 | 2018 |
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Remote Monitoring and Management | ITSM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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