Brookvale, 2100, NSW,
Australia
Afiyf Technographics
Afiyf Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Afiyf and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 18 Afiyf employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Afiyf has purchased the following applications: LiveChat for Chatbots and Conversational AI in 2013, Mixpanel for Marketing Analytics in 2017, Rackspace Cloud for Application Hosting and Computing Services in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Afiyf is running and its propensity to invest more and deepen its relationship with LiveChat, Inc. , Mixpanel , Roxr Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Afiyf revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Afiyf intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Afiyf Tech Stack and Enterprise Applications
Afiyf AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2013 | 2013 |
In 2013, Afiyf implemented LiveChat on its public website. Afiyf is a leisure and hospitality operator in Australia with 18 employees and approximately 1,000,000 in revenue, and it deployed LiveChat as a Chatbots and Conversational AI solution to manage online visitor engagement and booking inquiries.
The LiveChat deployment is implemented as a web-embedded widget delivering real-time messaging, canned responses, session routing and visitor monitoring, configured to support front-line booking and guest support workflows. Operational coverage is focused on the website channel and customer-facing booking functions, with agent management and availability scheduling aligned to a small-team operational model. Configuration emphasis included conversational templates and chat routing rules to channel inquiries to guest services and bookings, and governance is organized around agent workflows and scripted response ownership within customer service.
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Afiyf CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mixpanel | Legacy | Mixpanel | Marketing Analytics | CRM | n/a | 2017 | 2017 |
In 2017, Afiyf implemented Mixpanel on its public website. Mixpanel is used as a Marketing Analytics application to capture web behavior and support marketing and customer engagement analytics for the Leisure and Hospitality operator behind https://www.prodivesydney.com/. The deployment is web first for a small organization of 18 employees, with instrumentation scoped to site pages and visitor sessions rather than enterprise backend systems.
The implementation centers on client side JavaScript instrumentation embedded across pages to collect event streams, user profile attributes, page views, engagement events, conversion events, and session data. Functional capabilities align with Marketing Analytics expectations, including event tracking, funnel analysis, cohort segmentation, and real time event stream processing. Governance and rollout were executed as a lightweight site instrumentation program with a compact tracking plan and event naming conventions to enable consistent segmentation and funnel reporting.
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Marketing Analytics | CRM |
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2013 | 2013 |
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Tag Management | CRM |
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2020 | 2020 |
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Afiyf IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rackspace Technology | Legacy | Rackspace Cloud | Application Hosting and Computing Services | IaaS | n/a | 2013 | 2013 |
In 2013, Afiyf provisioned Rackspace Cloud from Rackspace Technology as its Application Hosting and Computing Services to host and serve its public website prodivesydney.com. The implementation targeted web-facing compute and storage to support customer-facing content and booking workflows for the small leisure and hospitality operator based in Australia.
Afiyf configured Rackspace Cloud virtual compute and object storage capabilities to run the site content management system and deliver static assets, with administrative access for content updates and site management. Configuration centered on standard cloud control-plane operations, instance provisioning, storage allocation, and DNS configuration to ensure the website and booking pages remained operational.
Integrations were focused on the website platform and DNS provisioning, with Rackspace Technology acting as the cloud provider and management interface for hosting services. Operational ownership was concentrated within a small in-house administration function that coordinated hosting management with marketing and front-desk booking activities. Governance emphasized centralized control access and routine configuration management through the Rackspace Cloud console, reflecting proportionate infrastructure practices for an 18-employee business.
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Afiyf
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Apps Being Evaluated by Afiyf Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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