Afrobarometer
No. 95 Nortei Ababio Loop, North Airport Residential Area,
Accra, n/a,
Ghana
Accra, n/a,
Ghana
233 302776142
Non Profit
Afrobarometer Technographics
Afrobarometer Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Afrobarometer and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 38 Afrobarometer employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Afrobarometer has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2015, Intuit Mailchimp for Marketing Automation in 2017, OneTrust Cookie Consent for Governance, Risk and Compliance in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Afrobarometer is running and its propensity to invest more and deepen its relationship with Google , Intuit , OneTrust or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Afrobarometer revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Afrobarometer intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Afrobarometer Tech Stack and Enterprise Applications
Afrobarometer Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015 Afrobarometer implemented Google Workspace (Formerly Google G-Suite) to address Collaboration needs across its 38-person organization in Ghana. The deployment is explicitly tied to the Collaboration category and was provisioned for core corporate communications and document workflows from the outset.
The implementation of Google Workspace (Formerly Google G-Suite) centers on standard Collaboration capabilities, including hosted email, shared Drive storage, real-time document and spreadsheet editing, calendar scheduling, and videoconferencing. Administrative controls and the Google Workspace Admin Console were used to manage user accounts, groups, and domain-level settings, enabling centralized user provisioning and role-based access consistent with small nonprofit operational models.
Operational coverage spans the organization with inferred focus on research teams, communications, and administrative functions, using the suite for internal collaboration, file distribution, meeting coordination, and collaborative report preparation. The deployment model reflects a cloud-first architecture with browser and mobile access for distributed staff in Ghana, aligned to the Collaboration category expectations for cloud-hosted productivity suites.
Governance was structured around account lifecycle management within the Google Workspace Admin Console, group-based sharing policies, and tenant-level security controls, supporting routine workflow orchestration for document approval and meeting coordination. The narrative emphasizes system architecture, module-level capabilities, and operational scope rather than specific integrations or measured outcomes.
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Afrobarometer CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2017 | 2017 |
Afrobarometer implemented Intuit Mailchimp in 2017 to manage website-driven email outreach. Intuit Mailchimp serves as the organization’s Marketing Automation platform for subscriber capture, list management, and email campaign delivery.
Configuration focuses on audience management and campaign builder capabilities, including signup forms embedded on the site, template-based campaign creation, list segmentation, and simple automation workflows for recurring newsletters. The implementation reflects a compact operational design appropriate for a 38 person nonprofit, with centralized administrator access and role-based user control for content authors.
The application is embedded on Afrobarometer’s website to capture subscribers and trigger email sends, aligning Intuit Mailchimp with website content and outreach workflows. Governance emphasizes list hygiene and consent processes, editorial calendar integration, and operational ownership by the communications team, positioning Marketing Automation as the business function that supports stakeholder communications and research dissemination.
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Tag Management | CRM |
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2015 | 2015 |
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Afrobarometer TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OneTrust | Legacy | OneTrust Cookie Consent | Governance, Risk and Compliance | TRM | n/a | 2022 | 2022 |
In 2022 Afrobarometer deployed OneTrust Cookie Consent on their website, establishing a web-level consent management capability within the Governance, Risk and Compliance category. The implementation surfaces cookie banners and a visitor preference center on public pages to capture and record consent signals for compliance purposes.
The OneTrust Cookie Consent configuration includes cookie categorization, page-level script blocking tied to consent state, and consent logging to create an auditable record of user choices. The deployment instruments the site front end and the OneTrust console for policy configuration, enabling administrators to adjust consent messaging, categories and enforcement rules without code changes.
Operational scope is limited to Afrobarometer's website and impacts web operations, privacy governance and digital communications workflows. Ongoing management is performed through the application console to update preference categories and maintain compliance posture across site pages.
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Afrobarometer IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Afrobarometer
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Afrobarometer Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Afrobarometer IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Afrobarometer digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Afrobarometer Technographics
Afrobarometer is a Non Profit organization based in Ghana,
with around 38 employees and annual revenues of $6.0 million.
Afrobarometer operates a diverse technology stack with applications such as
Google Workspace (Formerly Google G-Suite), Intuit Mailchimp and OneTrust Cookie Consent,
covering areas like Collaboration, Marketing Automation and Governance, Risk and Compliance.
Afrobarometer has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Intuit and OneTrust.
Afrobarometer recently adopted applications including
OneTrust Cookie Consent in 2022, OneTrust CookiePro in 2022 and Cloudflare CDN in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Afrobarometer’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Afrobarometer’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Afrobarometer technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.