AirAsia
RedQ Jalan Pekeliling 5 Lapangan Terbang Antarabangsa,
Kuala Lumpur, 64000,
Malaysia
Kuala Lumpur, 64000,
Malaysia
60 3 8660 4600
Transportation
AirAsia Technographics
AirAsia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AirAsia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 23000 AirAsia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AirAsia has purchased the following applications: Esker Accounts Payable for AP Automation in 2019, Eightfold Talent Interview Scheduling for Interview Scheduling in 2020, Google Cloud Machine Learning Engine for ML and Data Science Platforms in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AirAsia is running and its propensity to invest more and deepen its relationship with Esker SA , Oracle , Eightfold or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AirAsia revenues, which have grown to $838.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AirAsia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AirAsia Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Esker SA | Legacy | Esker Accounts Payable | AP Automation | ERP Financial Management | n/a | 2019 | 2019 |
In 2019, AirAsia implemented Esker Accounts Payable, deploying the Esker Accounts Payable AP Automation solution to operationalize Procure To Pay workflows across its finance organization. The initial rollout focused on strengthening accounts payable processing, payment orchestration and vendor account management for a multinational transportation operator.
Esker Accounts Payable was configured to support payment transaction orchestration, payment plan preparation for treasury and country finance review, multi currency bank file uploads and multiple payment methods. Functional capabilities implemented include automated invoice intake and routing aligned to Procure To Pay, monthly bank reconciliation, vendor aging reporting, ad hoc payment handling, intercompany transfers and refund processing.
The implementation integrated with Oracle Cloud Application and Microsoft Dynamics AX for master data synchronization and AP posting, and it was used to generate bank upload files for different banks and payment rails. Operational coverage extended across treasury, country finance, accounts payable operations and related cross functional teams responsible for payment exception resolution.
Governance and process control were formalized around payment plan preparation and review cycles driven by treasury and country finance, with collaborative workflows for resolving payment related issues. Day to day operational ownership documented by AirAsia includes ensuring payment timing, uploading payments in multiple currencies and methods, monthly bank reconciliation and vendor aging management under the Esker Accounts Payable deployment.
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ERP Financial | ERP Financial Management |
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2019 | 2019 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Eightfold | Legacy | Eightfold Talent Interview Scheduling | Interview Scheduling | HCM | n/a | 2020 | 2020 |
In 2020, AirAsia deployed Eightfold Talent Interview Scheduling as part of an Eightfold Talent Acquisition rollout, using Eightfold Talent Interview Scheduling in the Interview Scheduling category to automate interview calendar coordination. The implementation targeted the Talent Acquisition function and recruiter workflows, positioning interview scheduling as a core capability within the broader hiring platform.
The implementation leveraged Eightfold’s built‑in interview scheduling capability to orchestrate calendar coordination and automate candidate and interviewer booking tasks, and it was integrated with AirAsia’s Workday ATS to synchronize candidate records and interview events. Functional configuration focused on automated calendar coordination, interviewer availability alignment, and scheduling orchestration embedded in recruiting workflows, enabling recruiters to manage bookings through the application and the ATS.
Governance and rollout were executed as part of the companywide Talent Acquisition deployment across AirAsia’s APAC operations, aligning scheduling workflows with ATS processes and recruiter operating procedures. The deployment achieved a documented 48% reduction in scheduling coordination time and improved recruiter efficiency across APAC operations, a result that is described in the public case study.
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Recruiting, Applicant Tracking System | HCM |
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2018 | 2018 |
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Time and Attendance | HCM |
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2024 | 2025 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Machine Learning Engine | ML and Data Science Platforms | AI Development | n/a | 2017 | 2018 |
AirAsia implemented Google Cloud Machine Learning Engine in 2017 to introduce predictive models for ancillary service demand. The ML and Data Science Platforms deployment was scoped to sort and predict demand for ancillary services such as baggage, seats, and meals, aligning the application with commercial pricing and ancillary revenue management objectives.
Using Google Cloud Machine Learning Engine, AirAsia began with basic sorting capabilities trained on historical booking and transaction data to forecast demand patterns for individual ancillary products. In March 2018 the airline established the groundwork to expand from that basic sorting exercise to more advanced algorithmic models, signaling a staged approach to increasing model complexity and production readiness.
Operational coverage focused on ancillary revenue streams rather than core reservation processing, impacting pricing, revenue management, and merchandising functions. Governance and rollout were organized as iterative model releases, moving from simple demand-sorting workflows toward planned pricing and bundling experiments, with an explicitly stated end goal of having the system determine optimal customer pricing.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2018 | 2018 |
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Analytics and BI | Analytics and BI |
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2026 | 2026 |
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Analytics and BI | Analytics and BI |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2014 | 2014 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2017 | 2017 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2011 | 2011 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Backup as a Service (BaaS) | IaaS |
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2018 | 2019 |
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Backup as a Service (BaaS) | IaaS |
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2015 | 2015 |
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Cloud Storage | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Network Management and Monitoring | IaaS |
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2013 | 2013 |
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Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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PEO (Professional Employer Organization) | Professional Services |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at AirAsia
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by AirAsia Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from AirAsia IT executives and key decision makers. This section highlights AirAsia's latest recorded technology evaluations, including Esker on Demand for Document Management on 2025-11-21, Navitaire New Skies for Reservation and Booking Management on 2025-09-30, and Temenos T24 for Core Banking on 2025-03-05. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the AirAsia digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD AirAsia Technographics
AirAsia is a Transportation organization based in Malaysia,
with around 23000 employees and annual revenues of $838.0 million.
AirAsia operates a diverse technology stack with applications such as
Esker Accounts Payable, Eightfold Talent Interview Scheduling and Google Cloud Machine Learning Engine,
covering areas like AP Automation, Interview Scheduling and ML and Data Science Platforms.
AirAsia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Esker SA, Eightfold and Google.
AirAsia recently adopted applications including
Conviva in 2026, Humanica Workplaze Time in 2024 and PubMatic in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of AirAsia’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates AirAsia’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete AirAsia technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.