Airlift Technographics
Airlift Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Airlift and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 56 Airlift employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Airlift has purchased the following applications: Microsoft 365 for Collaboration in 2020, FullStory for Customer Experience in 2022, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Airlift is running and its propensity to invest more and deepen its relationship with Microsoft , FullStory , Crazy Egg or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Airlift revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Airlift intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Airlift Tech Stack and Enterprise Applications
Airlift Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Airlift implemented Microsoft 365 for Collaboration. The Professional Services firm of about 56 employees adopted Microsoft 365 as a cloud hosted collaboration and productivity stack, and the vendor footprint appears in the public website source indicating active tenant use. Microsoft 365 deployment centers on core Collaboration capabilities such as Exchange Online for email, Microsoft Teams for synchronous collaboration, SharePoint for intranet and document management, OneDrive for user file storage, and Office web and desktop apps for productivity.
Configuration and operational scope covers companywide collaboration and content workflows supporting project teams and client facing functions, aligning Microsoft 365 with business functions including communications, document collaboration, and knowledge management. Governance and administration are organized around tenant level policies, identity and access controls, and content management workflows typical of Microsoft 365 deployments, while the web presence integration shows parts of the Microsoft 365 service set exposed to the public digital footprint.
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Airlift CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FullStory | Legacy | FullStory | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022, Airlift implemented FullStory on its public website to instrument user sessions and capture frontend interaction data, aligning the deployment with Customer Experience objectives. The implementation used FullStory's client-side capture to record session replay, DOM-level events, and interaction telemetry across airlift.no, with configuration focused on web session tracking rather than native mobile instrumentation.
FullStory modules configured include session replay, event capture, searchable replays, heatmaps, and funnel analysis, with data capture controls set for privacy and PII masking. Governance was organized around role-based access and workspace segmentation, and rollout followed an iterative instrumentation and QA cadence prior to full production. Operational coverage centers on product, UX and design, customer success, and support teams, who use FullStory to investigate user journeys and reproduce issues, positioning FullStory as the Customer Experience analytics layer for Airlift's website.
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Marketing Analytics | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2022 | 2022 |
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Airlift IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2014 | 2014 |
In 2014 Airlift implemented Microsoft Azure Cloud Services for Application Hosting and Computing Services to host its customer-facing website on airlift.no and to support core web operations. Airlift used Microsoft Azure Cloud Services as the primary platform for its public web presence and application hosting needs.
Deployment focused on cloud-hosted compute and storage, leveraging platform services such as virtual machines, managed app hosting and object storage to deliver site assets and handle web traffic. Operational coverage centered on web operations and IT teams in Norway, supporting marketing and customer-facing business functions, with governance oriented around cloud resource configuration, access control and separation of production and non production environments. Integrations beyond the website were not specified.
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IT Decision Makers and Key Stakeholders at Airlift
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Apps Being Evaluated by Airlift Executives
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