Clarklake, 49234, MI,
United States
Airmaster Fan Co. Technographics
Airmaster Fan Co. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Airmaster Fan Co. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 130 Airmaster Fan Co. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Airmaster Fan Co. has purchased the following applications: Microsoft 365 for Collaboration in 2015, HubSpot CMS for Web Content Management in 2022, CallRail Call Tracking for Call Tracking and Recording in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Airmaster Fan Co. is running and its propensity to invest more and deepen its relationship with Microsoft , HubSpot , Wix.com or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Airmaster Fan Co. revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Airmaster Fan Co. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Airmaster Fan Co. Tech Stack and Enterprise Applications
Airmaster Fan Co. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Airmaster Fan Co. implemented Microsoft 365 for Collaboration. The deployment established Microsoft 365 as the primary collaboration platform for the 130-employee manufacturing company, and the corporate website references Microsoft 365 as part of its public-facing service footprint. This positions Microsoft 365 as the core system for internal collaboration and document management across the organization.
Configuration emphasized standard Microsoft 365 collaboration capabilities, including Exchange Online for email, SharePoint Online for intranet and content management, Teams for real-time communication, and OneDrive for file sync and sharing, reflecting typical Collaboration functionality. The rollout was executed company-wide across corporate functions and surfaced on the public site, indicating coordination between IT and web teams to expose tenancy or services externally. Governance aligned with Microsoft 365 patterns, using centralized cloud identity and access controls, tenant-level configuration and standardized content management workflows to manage collaboration and security at scale.
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Airmaster Fan Co. Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | HubSpot CMS | Web Content Management | Content Management | n/a | 2022 | 2022 |
In 2022, Airmaster Fan Co. implemented HubSpot CMS for Web Content Management to manage its public website at airmasterfan.com. The deployment leverages HubSpot CMS as a hosted SaaS content platform, using the platform's template and theme framework, drag and drop content modules, built in responsive design, and SEO tooling to publish product pages, marketing pages, and blog content. HubSpot CMS is used for content authoring, template management, landing pages, blog publishing, and asset management to standardize page components and site structure. The implementation centralizes site hosting and content delivery on the HubSpot platform.
Operational ownership is aligned with marketing and digital communications, with content workflows and role based publishing controls applied to manage approvals and versioning. The HubSpot CMS implementation supports marketing functions such as page creation, campaign landing pages, and form capture in line with Web Content Management capabilities. Configuration consolidates hosting, content modules, and media asset management within HubSpot CMS, streamlining day to day web content operations. Airmaster Fan Co. HubSpot CMS Web Content Management relationship is oriented around managing external website content and marketing collateral.
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Web Content Management | Content Management |
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2021 | 2021 |
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Airmaster Fan Co. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CallRail | Legacy | CallRail Call Tracking | Call Tracking and Recording | CRM | n/a | 2021 | 2021 |
In 2021, Airmaster Fan Co. implemented CallRail Call Tracking on their website. The deployment places CallRail Call Tracking within the Call Tracking and Recording category to capture website-originated phone interactions and provide attribution data for marketing and sales functions, supporting the company’s United States operations.
Configuration leverages core Call Tracking and Recording capabilities including dynamic number insertion for session level attribution, call recording, and call analytics dashboards, implemented through CallRail Call Tracking. Implementation governance centers on phone number pools, tagging rules and call recording controls to align call handling with marketing attribution and sales lead follow up processes.
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Airmaster Fan Co. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Airmaster Fan Co.
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Apps Being Evaluated by Airmaster Fan Co. Executives
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