Dubai, x,
United Arab Emirates
Akbank Dubai Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Akbank Dubai and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Akbank Dubai employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Akbank Dubai has purchased the following applications: JavaScript for Apps Development in 2023, Microsoft SharePoint for Enterprise Content Management in 2023, Related Digital for Marketing Automation in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Akbank Dubai is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Related Digital or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Akbank Dubai revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Akbank Dubai intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | JavaScript | Apps Development | PaaS | n/a | 2023 | 2023 |
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft SharePoint | Enterprise Content Management | Content Management | n/a | 2023 | 2023 |
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Related Digital | Legacy | Related Digital | Marketing Automation | CRM | n/a | 2023 | 2023 | In 2023, Akbank Dubai implemented Related Digital as its Marketing Automation solution on the corporate website. Related Digital is deployed via site tagging to capture web behavior and enable campaign orchestration and onsite engagement. The implementation leverages typical Marketing Automation capabilities such as behavioral tracking, visitor segmentation, on site personalization, and campaign orchestration across web messaging and outbound channels. Deployment is consistent with a tag based SaaS architecture, with a JavaScript snippet embedded in pages to collect events and profile data for real time decisioning. Operational ownership is centered in the marketing organization and digital channels on the website, with configuration focused on campaign templates, segmentation rules, and consent management for tracking. Governance work included establishing tagging standards and campaign workflow controls to operationalize Related Digital for customer engagement use cases. | |
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Tag Management | CRM |
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2023 | 2023 |
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