Al-Futtaim Group
Office 1203, 12th Floor, Al Futtaim Festival Tower,
Dubai, x,
United Arab Emirates
Dubai, x,
United Arab Emirates
971 4 376 0200
Professional Services
Al-Futtaim Group Technographics
Al-Futtaim Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Al-Futtaim Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 33000 Al-Futtaim Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Al-Futtaim Group has purchased the following applications: SAP S/4 HANA for ERP Financial in 2016, SAP SuccessFactors Employee Central for Core HR in 2014, Databricks SQL for AI Database in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Al-Futtaim Group is running and its propensity to invest more and deepen its relationship with SAP , myMeta Software , Cazar or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Al-Futtaim Group revenues, which have grown to $12.74 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Al-Futtaim Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Al-Futtaim Group Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP Financial Management | n/a | 2016 | 2017 |
In 2016, Al-Futtaim Group implemented SAP S/4 HANA as an ERP Financial solution. The implementation emphasized treasury functionality, engaging a Treasury Consultant for S4 HANA to configure cash management, treasury master data, bank account management and liquidity reporting. SAP S/4 HANA's in-memory data model and financial modules were used to centralize core financial and treasury ledgers across the corporate finance organization.
Configuration work focused on treasury workflows including cash position, payment processing orchestration, bank account hierarchy and treasury risk master data, aligned with finance and accounting operational processes. Operational scope covered corporate finance, treasury and accounting functions within Al-Futtaim Group in the United Arab Emirates, with role-based governance and control points implemented to standardize approvals and reconciliation workflows. The deployment leveraged SAP S/4 HANA application functionality for ERP Financial operations and was supported by a Treasury Consultant for S4 HANA to drive configuration and process design.
|
|
|
|
|
ERP Financial | ERP Financial Management |
|
2018 | 2018 |
|
|
|
|
|
ERP Financial | ERP Financial Management |
|
2018 | 2018 |
|
|
|
|
|
Expense Management | ERP Financial Management |
|
2014 | 2014 |
|
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Employee Central | Core HR | HCM | n/a | 2014 | 2014 |
In 2014, Al-Futtaim Group implemented SAP SuccessFactors Employee Central as its Core HR solution to anchor an HR transformation business case for the 33,000 employee enterprise. The deployment of SAP SuccessFactors Employee Central established a centralized HR system of record, positioning Employee Central as the authoritative master data layer for employee information across the group.
Configuration centered on Core HR capabilities common to global payroll-adjacent HR systems, including a unified core HR data model, organizational management, position and job structures, event-based employee lifecycle processing, and embedded business rules for workforce administration. The implementation used SAP SuccessFactors Employee Central configuration to standardize HR objects, maintain consistent job and position hierarchies, and drive automated HR event transactions.
Operational scope encompassed enterprise HR administration and workforce data governance covering the full employee population, with the deployment serving payroll and HR operations indirectly by centralizing master HR data. The project emphasized consistent role-based access and system-controlled HR workflows to reduce variability in HR operations and establish a single source of truth for employee records.
Governance and process transformation were framed by the HR transformation business case, with program governance focused on master data stewardship, standardized HR process definitions, and adapting Core HR configurations to local workforce policy requirements. The implementation narrative positions SAP SuccessFactors Employee Central as the structural core of Al-Futtaim Group's move to standardized, centrally governed HR operations.
|
|
|
|
|
Digital Adoption | HCM |
|
2023 | 2023 |
|
|
|
|
|
Onboarding | HCM |
|
2014 | 2014 |
|
|
|
|
|
Onboarding | HCM |
|
2018 | 2018 |
|
|
|
|
|
Payroll | HCM |
|
2014 | 2014 |
|
|
|
|
|
Performance and Goal Management | HCM |
|
2014 | 2014 |
|
|
|
|
|
Recruiting | HCM |
|
2016 | 2016 |
|
|
|
|
|
Recruiting, Applicant Tracking System | HCM |
|
2014 | 2014 |
|
|
|
|
|
Talent Sourcing | HCM |
|
2018 | 2018 |
|
AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Databricks | Legacy | Databricks SQL | AI Database | AI Development | n/a | 2022 | 2023 |
In 2022, Al-Futtaim Group implemented Databricks SQL on a Databricks Lakehouse to consolidate customer and operational data from more than 200 brands. The deployment positioned Databricks SQL as an AI Database for centralized analytics across the UAE and the Middle East, supporting CRM, marketing personalization, and supply-chain forecasting use cases. The initiative targeted corporate functions spanning marketing, sales, supply chain, and CRM operations.
Databricks SQL was configured to provide query scale for interactive analytics, dashboarding, and batch query pipelines that feed personalization and forecasting models. Functional capabilities implemented include SQL analytics, BI connectivity, and production query serving for personalized campaign segmentation and demand forecasting. The implementation used schema and table designs in the Lakehouse to enable unified customer and operational subject areas.
The Lakehouse consolidated data feeds from customer records, marketing platforms, retail point of sale, and supply-chain systems to create single source datasets for Databricks SQL analytics. Integrations delivered queryable materialized views and analytics tables consumed by CRM and marketing systems for campaign execution and by supply-chain planning workflows for inventory forecasting. Operational coverage included brand operations across the UAE and broader Middle East markets.
Governance was organized around centralized data access controls, cataloging of datasets, and standardized analytics workflows to ensure consistent segmentation and forecast signals. Rollout emphasized productionization of SQL queries and dashboards for campaign teams and supply-chain planners, with defined stewardship for subject area datasets. The program centralized analytics on the Databricks Lakehouse platform to reduce fragmentation across brands.
Reported outcomes tied directly to the Databricks SQL deployment include 4x faster time to insight, approximately 10 percent uplift in automotive sales for targeted campaigns, and a 30 percent reduction in inventory holding costs. Databricks SQL accelerated delivery of CRM driven personalization and supply-chain forecasting use cases, enabling more responsive campaign execution and inventory decisions. The implementation demonstrates Al-Futtaim Group applying an AI Database to operational analytics at scale.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Collaboration | Collaboration |
|
2017 | 2017 |
|
|
|
|
|
Collaboration | Collaboration |
|
2013 | 2013 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Digital Signing | Content Management |
|
2021 | 2021 |
|
|
|
|
|
Web Content Management | Content Management |
|
2016 | 2016 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Analytics | CRM |
|
2016 | 2016 |
|
|
|
|
|
Marketing Analytics, Sales Analytics, Customer Analytics | CRM |
|
2019 | 2019 |
|
|
|
|
|
Sales Automation | CRM |
|
2014 | 2014 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2021 | 2021 |
|
|
|
|
|
IT Service Management | ITSM |
|
2018 | 2018 |
|
Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Procure to Pay | Procurement |
|
2018 | 2018 |
|
|
|
|
|
Procurement | Procurement |
|
2015 | 2015 |
|
|
|
|
|
Procurement | Procurement |
|
2015 | 2015 |
|
|
|
|
|
Supplier Relationship Management | Procurement |
|
2015 | 2015 |
|
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Treasury Management | TRM |
|
2019 | 2019 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
API Management, iPaaS (Integration Platform as a Service) | PaaS |
|
2022 | 2022 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2019 | 2019 |
|
IT Decision Makers and Key Stakeholders at Al-Futtaim Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Al-Futtaim Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Al-Futtaim Group IT executives and key decision makers. This section highlights Al-Futtaim Group's latest recorded technology evaluations, including Clevertap for Customer Engagement on 2025-10-16, SAP Field Service Management for Field Service Management on 2025-09-30, and SAP Enterprise Asset Management for Enterprise Asset Management on 2025-08-08. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Al-Futtaim Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Al-Futtaim Group Technographics
Al-Futtaim Group is a Professional Services organization based in United Arab Emirates,
with around 33000 employees and annual revenues of $12.74 billion.
Al-Futtaim Group operates a diverse technology stack with applications such as
SAP S/4 HANA, SAP SuccessFactors Employee Central and Databricks SQL,
covering areas like ERP Financial, Core HR and AI Database.
Al-Futtaim Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Databricks.
Al-Futtaim Group recently adopted applications including
myMeta in 2023, Databricks SQL in 2022 and Boomi AtomSphere in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Al-Futtaim Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Al-Futtaim Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Al-Futtaim Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.