Norwich, NR1 1UL,
United Kingdom
Alan Boswell Insurance Brokers Technographics
Alan Boswell Insurance Brokers Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Alan Boswell Insurance Brokers and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 172 Alan Boswell Insurance Brokers employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Alan Boswell Insurance Brokers has purchased the following applications: Tawk.to for Chatbots and Conversational AI in 2019, Slack Connect for Collaboration in 2022, Glassbox SessionCam for Customer Analytics in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Alan Boswell Insurance Brokers is running and its propensity to invest more and deepen its relationship with Tawk.to , Salesforce , Glassbox or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Alan Boswell Insurance Brokers revenues, which have grown to $17.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Alan Boswell Insurance Brokers intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Alan Boswell Insurance Brokers Tech Stack and Enterprise Applications
Alan Boswell Insurance Brokers AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tawk.to | Legacy | Tawk.to | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Alan Boswell Insurance Brokers implemented Tawk.to on their website. The Tawk.to deployment served as a customer-facing web chat widget under the Chatbots and Conversational AI category for real-time messaging and visitor engagement.
The implementation leveraged standard Tawk.to capabilities such as live chat, offline messaging, canned responses, visitor monitoring, and chat history to support customer service and sales inquiries. Tawk.to was configured to capture chat transcripts and basic visitor metadata, enabling front-line teams to manage inbound enquiries via the embedded agent console. Operational coverage focused on the public website and insurance customer service functions.
Deployment architecture followed a JavaScript embed model integrated into the site front-end, delivering browser-based agent consoles without additional on-premise infrastructure. Governance emphasized channel ownership by customer service teams, and processes were adjusted for real-time chat routing and handoff to email or phone channels.
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Alan Boswell Insurance Brokers Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, Alan Boswell Insurance Brokers deployed Slack Connect. Slack Connect is implemented as their Collaboration solution and Slack is surfaced on the company website to provide channels for external stakeholder engagement.
The Slack Connect deployment focuses on channel based collaboration, direct messaging, file sharing, and threaded conversations, capabilities typical of a Collaboration application. Configuration work emphasized external channels for partner and client access alongside private internal channels, with administrative controls for channel membership and message governance.
The only explicitly observed integration is Slack being used on the public website to surface channels and invite external engagement. Operational coverage spans broker communications and client engagement workflows, and governance practices center on channel naming conventions, access policies, and centralized administration to control external connections and message visibility.
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Alan Boswell Insurance Brokers CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Glassbox | Legacy | Glassbox SessionCam | Customer Analytics | CRM | n/a | 2017 | 2017 |
In 2017, Alan Boswell Insurance Brokers deployed Glassbox SessionCam on their website as a Customer Analytics solution. Glassbox SessionCam was embedded in site pages to capture session level behavior across digital customer journeys on the corporate website.
The implementation leveraged core Customer Analytics capabilities including session replay, heatmaps, conversion funnel tracking and form analytics to surface usability issues and friction in online insurance flows. Configuration emphasized page level instrumentation and event capture around quote requests and contact forms, aligning qualitative session data with quantitative web metrics. Glassbox SessionCam provided session level context to support root cause analysis of drop off and form abandonment.
Operationally the deployment supported digital, marketing and UX teams responsible for website optimization and customer experience, with administration scoped to web property ownership. Governance included configuration of session capture settings and data retention controls to manage sensitive customer interactions and address UK privacy expectations. The implementation centralized session level diagnostics on the website to inform iterative usability and conversion improvements.
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Customer Experience | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Alan Boswell Insurance Brokers ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2014 | 2014 |
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Alan Boswell Insurance Brokers PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Alan Boswell Insurance Brokers IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2001 | 2001 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Alan Boswell Insurance Brokers CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Alan Boswell Insurance Brokers
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Alan Boswell Insurance Brokers Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-03-14 | Alan Boswell Insurance Brokers | Evaluated | Acturis | Acturis Insurance Platform | Insurance ERP | ERP Services and Operations |