Allianz Trade Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Allianz Trade and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5800 Allianz Trade employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Allianz Trade has purchased the following applications: Adobe Marketo Engage for Account Based Marketing, Sales Engagement in 2023, Visma Appical Dashboard and Reporting for Analytics and BI in 2021, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Allianz Trade is running and its propensity to invest more and deepen its relationship with Adobe Systems , Visma , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Allianz Trade revenues, which have grown to $4.38 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Allianz Trade intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Marketo Engage | Account Based Marketing, Sales Engagement | CRM | n/a | 2023 | 2023 | ||
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2023 | 2023 |
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Data Management Platform | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2023 | 2023 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Visma | Legacy | Visma Appical Dashboard and Reporting | Analytics and BI | Analytics and BI | n/a | 2021 | 2021 | In 2021, Allianz Trade implemented Visma Appical Dashboard and Reporting to harmonize and scale onboarding across multiple Northern European countries, focusing on a consistent new-hire experience across the region. The deployment aligned analytics workstreams with the Analytics and BI category, using dashboarding and reporting capabilities to evaluate onboarding results and learner satisfaction during rollout. The implementation centered on onboarding workflows and centralized content configuration, with Visma Appical Dashboard and Reporting providing consolidated visibility into completion rates, satisfaction signals, and program uptake across countries. Configuration emphasized standardized onboarding modules and automated progression logic to ensure consistent sequences of orientation, compliance learning, and role-specific induction activities common to onboarding platforms. Operational coverage spanned Allianz Trade Northern Europe, bringing local HR teams and talent management functions into a single reporting fabric to compare programs and surface regional gaps. Governance included staged rollout and centralized measurement, with HR stakeholders using the dashboard to review experience metrics and direct iterative content adjustments during the deployment. Outcomes reported in the rollout included improved new-hire experience and strong satisfaction scores during implementation, with Visma Appical Dashboard and Reporting acting as the primary mechanism for evaluating onboarding effectiveness and informing subsequent changes to content and process governance. |
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2022 | 2022 | ||
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Audio Video and Web Conferencing | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Digital Asset Management | Content Management |
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2023 | 2023 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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ERP Financial | ERP Financial Management |
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2022 | 2022 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Financial Consolidation and Close | EPM |
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2022 | 2022 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Insurance ERP | ERP Services and Operations |
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2024 | 2024 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Transactional Email | PaaS |
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2022 | 2022 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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