Almarai
Dubai Industrial City,
Dubai, x,
United Arab Emirates
Dubai, x,
United Arab Emirates
971 55 947 3055
Consumer Packaged Goods
Almarai Technographics
Almarai Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Almarai and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 37447 Almarai employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Almarai has purchased the following applications: SAP HCM (HR) for Core HR in 2013, Cisco Webex Meetings for Audio Video and Web Conferencing in 2017, Hubspot CRM for CRM in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Almarai is running and its propensity to invest more and deepen its relationship with SAP , Prestige Saudi , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Almarai revenues, which have grown to $3.90 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Almarai intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Almarai Tech Stack and Enterprise Applications
Almarai HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| SAP | Legacy | SAP HCM (HR) | Core HR | HCM | n/a | 2013 | 2014 |
In 2013, Almarai implemented SAP HCM (HR) as its Core HR solution to standardize employee lifecycle processes and centralize HR master data across the enterprise. The deployment was positioned to consolidate personnel administration, organizational management, time management, payroll and talent management workflows under a single SAP HCM (HR) platform.
Configuration work focused on core modules typical of Core HR, including centralized employee master data, automated onboarding and offboarding workflows, absence and leave management, time capture and payroll configuration, and foundational talent development functionality. The implementation emphasized workflow automation and role based access controls to support HR operational processes and enforce data consistency.
Governance was organized around a centralized HR and shared services model to enforce standardized processes and data governance, with phased configuration and rollout across business units to manage scope and change. Almarai improves HR with SAP HCM (HR) by consolidating HR transaction processing and establishing a single source of record for workforce data.
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Core HR | HCM |
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2013 | 2014 |
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Core HR | HCM |
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2013 | 2013 |
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Onboarding | HCM |
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2020 | 2020 |
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Payroll | HCM |
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2013 | 2014 |
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Payroll | HCM |
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2018 | 2019 |
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Recruiting | HCM |
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2018 | 2018 |
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Recruiting, Applicant Tracking System | HCM |
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2013 | 2014 |
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Time and Attendance | HCM |
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2013 | 2014 |
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Almarai Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Almarai implemented Cisco Webex Meetings as an embedded web conferencing capability on its corporate website. Cisco Webex Meetings appears on the public site and is being used to expose browser-based meeting entry points and scheduling links to external and internal participants, indicating a web-integrated deployment model that surfaces meeting access through site pages.
Cisco Webex Meetings, an Audio Video and Web Conferencing application, delivers standard audio and video conferencing, screen sharing, meeting recording, host controls, and calendar integration capabilities, and Almarai's deployment aligns with those functional modules. The relationship positions Almarai Cisco Webex Meetings Audio Video and Web Conferencing to support corporate communications and remote collaboration use cases, enabling stakeholder engagement and virtual meetings initiated from the website.
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Collaboration | Collaboration |
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2016 | 2016 |
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Almarai CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2021 | 2021 |
In 2021, Almarai deployed Hubspot CRM. The Hubspot CRM implementation is explicitly used on Almarai’s public website to capture inbound interest and manage contact records, addressing core CRM requirements for marketing and sales functions.
The implementation centers on contact and lead capture capabilities, using embedded website forms and tracking to populate the CRM, plus configured contact and company records to support lead qualification and lifecycle stages. Hubspot CRM configurations include automated lead routing, form-to-contact mapping, and activity tracking to maintain a unified customer record across website touch points.
Operational coverage focuses on marketing and sales workflow orchestration driven by website-sourced leads, with captured contacts routed into marketing queues and sales follow-up processes. The deployment instruments website pages with Hubspot tracking and form assets so that web engagement flows directly into the Hubspot CRM dataset for downstream engagement and pipeline management.
Governance and process adjustments emphasize a centralized contact database and defined lead assignment rules to streamline handoffs between marketing and sales, and to standardize contact lifecycle stages within Hubspot CRM. The narrative reflects an implementation that prioritizes website-to-CRM capture, contact hygiene, and cross-functional lead management within the CRM category.
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Customer Engagement, Customer Loyalty | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Almarai IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Almarai
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Apps Being Evaluated by Almarai Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Almarai IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Almarai digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Almarai Technographics
Almarai is a Consumer Packaged Goods organization based in United Arab Emirates,
with around 37447 employees and annual revenues of $3.90 billion.
Almarai operates a diverse technology stack with applications such as
SAP HCM (HR), Cisco Webex Meetings and Hubspot CRM,
covering areas like Core HR, Audio Video and Web Conferencing and CRM.
Almarai has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Cisco Systems and HubSpot.
Almarai recently adopted applications including
FreshDesk Customer Support in 2024, Hubspot CRM in 2021 and Loyalty Works in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Almarai’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Almarai’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Almarai technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.