Aalborg SO, 9210,
Denmark
Almas Park & Fritid Technographics
Almas Park & Fritid Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Almas Park & Fritid and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 35 Almas Park & Fritid employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Almas Park & Fritid has purchased the following applications: Microsoft 365 for Collaboration in 2019, Adobe Commerce (ex Magento) for eCommerce in 2020, Clerk.io Platform for Customer Analytics, Customer Data Platform in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Almas Park & Fritid is running and its propensity to invest more and deepen its relationship with Microsoft , GoDaddy , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Almas Park & Fritid revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Almas Park & Fritid intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Almas Park & Fritid Tech Stack and Enterprise Applications
Almas Park & Fritid Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Almas Park & Fritid implemented Microsoft 365 to support core Collaboration across the organization. The deployment covered the 35 employee professional services firm in Denmark, centralizing email, calendaring, and team collaboration under Microsoft 365 and establishing the platform as the primary Collaboration tool for internal communications, document management, and project coordination.
The Microsoft 365 configuration included standard Collaboration capabilities such as Exchange Online for mail, Microsoft Teams for chat and meetings, SharePoint Online and OneDrive for document storage, and Office desktop and web applications for productivity. Their public website references use of Microsoft 365, indicating surface integration between the web presence and the company Microsoft 365 tenant for asset delivery or link-based access. Governance and operational control were structured to match a small organizational footprint, focusing on centralized user provisioning, permission management, and external sharing controls to align Collaboration with business functions and workflows.
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Collaboration | Collaboration |
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2022 | 2022 |
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Almas Park & Fritid eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Commerce (ex Magento) | eCommerce | eCommerce | n/a | 2020 | 2020 |
In 2020, Almas Park & Fritid implemented Adobe Commerce (ex Magento) as its online selling platform, deploying the eCommerce solution on its public website www.parkogfritid.dk to manage product pages and transaction capture. Adobe Commerce (ex Magento) serves as the primary storefront for the 35 employee professional services company and is used to centralize catalog and order workflows under a single application.
The deployment configured core Adobe Commerce capabilities including catalog management, product detail pages, pricing and promotion engines, shopping cart and checkout workflows, and order management functions consistent with the eCommerce category. Catalog and merchandising workflows were adapted for product attribute management, category structures and inventory visibility to reflect the companys outdoor and park equipment assortments. Administrative configuration emphasized content publishing, pricing rules and storefront merchandising to streamline online product updates.
Operational scope included commercial teams such as sales and marketing, with customer service and fulfillment processes adjusted to handle web orders and online customer interactions. Governance established catalog governance and pricing approval workflows alongside scheduled content publishing to maintain accurate product information. The implementation narrative focuses on architecture and functional modules rather than named integrations or implementation partners.
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eCommerce | eCommerce |
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2022 | 2022 |
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Almas Park & Fritid CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Clerk.io | Legacy | Clerk.io Platform | Customer Analytics, Customer Data Platform | CRM | n/a | 2022 | 2022 |
In 2022, Almas Park & Fritid deployed the Clerk.io Platform on their website. The deployment uses Clerk.io Platform, a Customer Analytics,Customer Data Platform solution to capture on-site behavioral signals, enrich product metadata, and centralize customer interaction data to support personalized product discovery. Implementation emphasized front-end site instrumentation and catalog synchronization to power personalized search results and product recommendations for the companys e-commerce catalog.
Functional configuration includes real-time recommendations, search personalization, behavioral analytics, and customer segmentation, mapped to marketing and digital merchandising workflows. Operational scope is the public storefront, with governance focused on tracking taxonomy and consent management aligned with Danish and EU privacy requirements, and operational ownership assigned to e-commerce and marketing teams. The Clerk.io Platform is instrumented as a site-level analytics and personalization layer feeding the Customer Analytics,Customer Data Platform for ongoing audience targeting and merchandising updates.
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2022 | 2022 |
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Almas Park & Fritid TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Almas Park & Fritid IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Almas Park & Fritid
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Almas Park & Fritid Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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