AMAG Technographics
AMAG Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AMAG and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6500 AMAG employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AMAG has purchased the following applications: Serrala FinanceSuite for AP Automation in 2014, Rexx ESS for Employee Self Service in 2016, SAP Leonardo Machine Learning for ML and Data Science Platforms in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AMAG is running and its propensity to invest more and deepen its relationship with Serrala , SAP , Rexx systems GmbH or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AMAG revenues, which have grown to $4.62 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AMAG intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AMAG Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Serrala | Legacy | Serrala FinanceSuite | AP Automation | ERP Financial Management | n/a | 2014 | 2014 |
In 2014 AMAG deployed Serrala FinanceSuite as an AP Automation platform to centralize payment processing and cash application workflows across its finance organization. The Serrala FinanceSuite implementation focused on automated reading of bank files and ISR payments, and it served as the primary engine for orchestrating payment postings into SAP Autobank and downstream accounting records.
The deployment configured modules for bank file ingestion, payment reconciliation, exception and clarification handling, and WIR account management. Functional capabilities implemented included automated matching to individual debtors, balancing of accounts, settlements and statement generation, and orchestration of paying out accounts receivable alongside processing internal accident damage claims.
Integrations were explicitly centered on SAP Autobank for processing bank payments and posting financial entries, with bidirectional flows to support clarifications and settlement updates. Operational responsibility spanned accounts receivable, cash management, accounts payable activities related to payouts, and legal collections workflows, with the Serrala FinanceSuite acting as the transaction hub between banks and SAP.
Governance and operationalization emphasized standardized workflows for exception resolution, maintenance of debtor master data, and structured correspondence with customers regarding incoming payments. The implementation also included support for Italian and German translations for project-level communications and legal debt collection processes, ensuring multilingual handling within finance and collections operations.
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ERP Financial | ERP Financial Management |
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2019 | 2021 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rexx systems GmbH | Legacy | Rexx ESS | Employee Self Service | HCM | n/a | 2016 | 2016 |
In 2016, AMAG implemented Rexx ESS as part of the Rexx Suite to run recruiting, appraisals and Employee Self Service across its Swiss operations. The deployment encompassed the Rexx Suite modules including Talent Management, Digital Personnel File and Manager/Employee Self Service, establishing centralized self-service access for employees and managers. Implementation was scoped to AMAG's HR organization in Switzerland and instrumented to move paper-based Personnel File and appraisal processes into digital workflows.
Rexx ESS and the accompanying MSS configuration were used to replace paper processes and to provide improved access for HR and managers, explicitly supporting recruiting, appraisal management and employee self-service transactions. The Rexx Suite was integrated with SAP to synchronize personnel records and enable HR data exchange between systems, aligning the Digital Personnel File with AMAG's SAP landscape. Governance focused on controlling Digital Personnel File access and standardizing manager approval workflows as part of the rollout across AMAG's Swiss sites.
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Leonardo Machine Learning | ML and Data Science Platforms | AI Development | n/a | 2017 | 2018 |
In 2017, AMAG implemented SAP Leonardo Machine Learning to support Connected Fleet use cases, presenting the work at SAP Forum Basel 2017. AMAG presented to customers and partners, demonstrating the business value of Connected Fleet from the SAP Leonardo portfolio while framing SAP Leonardo Machine Learning as the ML and Data Science Platforms component for fleet analytics.
The implementation centered on SAP Leonardo Machine Learning capabilities aligned to connected fleet scenarios, including model training and deployment workflows, feature engineering pipelines, and operational analytics for fleet operations. Functional modules emphasized real time scoring, anomaly detection, and predictive analytics patterns common to ML and Data Science Platforms, with model lifecycle management and orchestration embedded in the Leonardo portfolio.
Operational scope targeted AMAGs fleet services and connected vehicle initiatives in Switzerland, embedding machine learning outputs into service planning and connected fleet decision processes. Governance focused on data pipeline standardization and model validation workflows to support repeatable deployments, and AMAG used the SAP Forum Basel demonstration to prove the business value of the Connected Fleet use case while positioning SAP Leonardo Machine Learning within its ML and Data Science Platforms strategy for fleet operations.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2017 | 2017 |
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Survey and Questionnaire | Collaboration |
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2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Asset Management | Content Management |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2023 | 2023 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Internet of Things
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IoT Platform | Internet of Things |
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2017 | 2018 |
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IT Decision Makers and Key Stakeholders at AMAG
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by AMAG Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from AMAG IT executives and key decision makers. This section highlights AMAG's latest recorded technology evaluations, including Culture Amp for Employee Experience on 2025-09-16. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the AMAG digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD AMAG Technographics
AMAG is a Automotive organization based in Switzerland,
with around 6500 employees and annual revenues of $4.62 billion.
AMAG operates a diverse technology stack with applications such as
Serrala FinanceSuite, Rexx ESS and SAP Leonardo Machine Learning,
covering areas like AP Automation, Employee Self Service and ML and Data Science Platforms.
AMAG has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Serrala, Rexx systems GmbH and SAP.
AMAG recently adopted applications including
Hotjar in 2023, Google Tag Manager in 2023 and OneTrust CookiePro in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of AMAG’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates AMAG’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete AMAG technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.