Irving, 75062, TX,
United States
American Athletic Conference Technographics
American Athletic Conference Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by American Athletic Conference and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 American Athletic Conference employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that American Athletic Conference has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2023, Microsoft 365 for Collaboration in 2020, WSC Sports Platform for Content Management in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems American Athletic Conference is running and its propensity to invest more and deepen its relationship with GumGum , Microsoft , WSC Sports or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing American Athletic Conference revenues, which have grown to $120.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for American Athletic Conference intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
American Athletic Conference Tech Stack and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2023 | 2023 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| WSC Sports | Legacy | WSC Sports Platform | Content Management | Content Management | n/a | 2024 | 2024 |
In 2024 the American Athletic Conference implemented the WSC Sports Platform as a Content Management solution to amplify and showcase its football and men’s and women’s basketball programs under a multiyear partnership with WSC Sports. The implementation centers on AVGen for automated, AI-driven real-time and post-competition video package production, together with the Clipro platform to provide manual access to live and archived content for curation and distribution.
The WSC Sports Platform deployment includes AI-based content analysis that indexes and rates individual plays and captures key moments in real time, enabling automated highlight generation and configurable clip packaging. Functional capabilities implemented include real-time clipping, post-game package assembly, searchable archive indexing, and editorial clip curation workflows, aligned with Content Management operational terminology such as metadata tagging, asset cataloging, and on-demand distribution pipelines.
Integrations focus on immediate and on-demand distribution to the conference’s digital platforms and all key social media channels, supporting cross-channel publishing and fan-facing delivery. Operational coverage is centered on the conference’s athletics content production and digital media teams, with the platform handling live ingestion, archival indexing, and downstream social distribution for conference football and basketball content.
Governance and process changes established editorial workflows for real-time tagging and manual curation using Clipro, formalized asset indexing standards via the AVGen AI analysis, and centralized content routing for social and owned-channel distribution. Outcomes described by the conference include enhanced fan engagement, expanded reach across digital platforms, and development of new revenue opportunities through more rapid and scalable highlight distribution.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Analytics | CRM |
|
2002 | 2002 |
|
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|
Customer Engagement | CRM |
|
2024 | 2024 |
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Data Management Platform | CRM |
|
2018 | 2018 |
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Data Management Platform | CRM |
|
2018 | 2018 |
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Digital Advertising Platform | CRM |
|
2018 | 2018 |
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Digital Advertising Platform | CRM |
|
2023 | 2023 |
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Digital Advertising Platform | CRM |
|
2021 | 2021 |
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Digital Advertising Platform | CRM |
|
2023 | 2023 |
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Digital Advertising Platform | CRM |
|
2024 | 2024 |
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Marketing Analytics | CRM |
|
2023 | 2023 |
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Marketing Analytics | CRM |
|
2023 | 2023 |
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Marketing Automation | CRM |
|
2023 | 2023 |
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Marketing Automation | CRM |
|
2023 | 2023 |
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Marketing Automation | CRM |
|
2023 | 2023 |
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Tag Management | CRM |
|
2018 | 2018 |
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Tag Management | CRM |
|
2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
|
2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
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Cloud Storage | IaaS |
|
2013 | 2013 |
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Content Delivery Network | IaaS |
|
2020 | 2020 |
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Content Delivery Network | IaaS |
|
2014 | 2014 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
Identity and Access Management (IAM) | CyberSecurity |
|
2024 | 2024 |
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Web Application Firewalls (WAF) | CyberSecurity |
|
2024 | 2024 |
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IT Decision Makers and Key Stakeholders at American Athletic Conference
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by American Athletic Conference Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||