American Cancer Society Digital Transformation Initiatives

About the Customer

The American Cancer Society is a nationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health problem. With over millions of supporters, the American Cancer Society (ACS) saves lives and creates a world with less cancer and more birthdays by helping people stay well, helping people get well, by finding cures, and by fighting back.

Scope and Challenges

R2i, a leading independent digital agency partnered with ACS to take redesigned brand assets and build them into a new with modern design and UX features, intuitive navigation, a mobile-friendly experience, and sophisticated Adobe Marketing Cloud technology enabling faster access to content and enhanced accessibility. The new site is a truly valuable digital experience for their many diverse site visitors. 

Additionally, American Cancer Society transformed they legacy system with PeopleFluent. They found what they needed with PeopleFluent’s Recruiting solution. In doing a thorough analysis of their existing problem with the applicant drop-off rate, the ACS discovered that the application itself was seven pages long.

As a result, the ACS shortened the application significantly and made it more user-friendly by giving candidates the ability to auto-fill or download their resume directly from LinkedIn, Dropbox or Google Drive. This simple enhancement eliminated a time consuming and manually intensive step in the application process.

Furthermore, American Cancer Society digitalizes the employee journey with SumTotal LMS & Talent Management and disrupt their HR department by choosing ADP Enterprise HR, eTime, Portal & Payroll.

Outcome and Implications

R2i worked to meet the needs of the various visitor personas as well as build the website against ACS' key objectives including:

  • - Incorporating responsive design for seamless viewing experiences on desktop, mobile, and tablet devices
  • Building improved navigation paths to help users find information and resources quickly, including a Cancer A-Z Glossary
  • Migrating 10,000+ pages of content from ACS' legacy content management system to Adobe Experience Manager (AEM)
  • A robust news center complete with tags by cancer type and other important topics to allow users to filter news with one-touch access
  • Developing 12+ web templates to give ACS site managers flexibility to build custom pages while adhering to brand and design guidelines
  • A fully-functional Spanish equivalent to serve ACS' multi-cultural audience base

As one of the world's largest and most visited cancer resources, has a significant obligation to equip patients, survivors, family members, and advocates with the critical resources that they need for their personal circumstances. By migrating the site from their legacy content management system to Adobe AEM, R2i empowered American Cancer Society's internal teams with the ability to not only create and update new pages, but consistently improve site performance to ensure that site visitors are receiving a valuable digital experience.


" serves as a comprehensive collection of cancer information for patients, survivors, caregivers, and volunteers. The new site underscores our commitment to making crucial cancer information easily accessible to those who need it," Said - Renee Ducre, Enterprise Web Marketing Leader for the American Cancer Society.

250 Williams Street NW
Atlanta, 30303 , GA
+1 800-227-2345
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Enterprise Software and Cloud Applications Purchased by American Cancer Society

Vendor Old Product New Product Function Market Users VAR/SI When Live
Adobe Systems Oracle Siebel Adobe Marketing Cloud (ex Omniture) Digital Marketing Automation Platform CRM n/a R2i Partners 2017 2017
Subscribe Subscribe Subscribe Human Capital Management HCM Subscribe Subscribe 2012 2012
Subscribe Subscribe Subscribe Project Portfolio Management PPM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Enterprise Resource Planning ERP Financial Management Subscribe Subscribe 2007 2007
Subscribe Subscribe Subscribe Warehouse Management System SCM Subscribe Subscribe 2010 2010
Subscribe Subscribe Subscribe Talent Acquisition HCM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Source-to-Pay Procurement and Supply Chain Cloud Procurement Subscribe Subscribe 2009 2009
Subscribe Subscribe Subscribe Talent Management HCM Subscribe Subscribe 2016 2016

IT Decision Makers and Key Stakeholders at American Cancer Society

First Name Last Name Title Email Phone
Subscribe Subscribe Director, Digital Optimization & Products Subscribe Subscribe
Subscribe Subscribe Managing Director, E-Commerce and Digital Operations Subscribe Subscribe
Subscribe Subscribe Chief Development, Marketing and Communications Officer Subscribe Subscribe