American Family Insurance
6000 American Parkway,
Madison, 53783, WI,
United States
Madison, 53783, WI,
United States
1 800-692-6326
Insurance
American Family Insurance Technographics
American Family Insurance Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by American Family Insurance and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 12500 American Family Insurance employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that American Family Insurance has purchased the following applications: Workday Financial Management for ERP Financial in 2020, Workday Absence Management for Absence and Leave Management in 2017, AppWorx Workload Automation for Business Process Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems American Family Insurance is running and its propensity to invest more and deepen its relationship with Workday , SAP , Fiserv or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing American Family Insurance revenues, which have grown to $17.10 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for American Family Insurance intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
American Family Insurance Tech Stack and Enterprise Applications
American Family Insurance ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Oracle PeopleSoft ERP | Workday Financial Management | ERP Financial | ERP | n/a | 2020 | 2021 |
In 2020, American Family Insurance implemented Workday Financial Management to replace Oracle PeopleSoft ERP. The two year, $4.2 million, 17,000 hour program was led by the Technology Project Manager who directed a team of over 40 technologists and coordinated all workstreams and testing to achieve a controlled cutover.
Workday Financial Management was configured to deliver core ERP Financial capabilities including general ledger, accounts payable, accounts receivable, procurement, fixed asset accounting, cash management and financial reporting. Configuration work emphasized tenant provisioning, security role model alignment to the finance organization, and orchestration of period close and intercompany accounting workflows.
The program delivered over 80 integrations to connect source transaction systems, downstream reporting stores and third party services, with integration development executed under agile sprints. The technology team managed end to end integration testing and coordinated with the System Integrator to sequence interfaces and staging environments.
Governance was run in an agile model with the Technology Project Manager serving as Certified Scrum Master, providing weekly executive updates, managing budgets and hour usage, and directing SI contractor services. The deployment impacted finance, accounting, treasury and procurement functions, went live on time with no significant issues, and the System Integrator noted it as the most uneventful go live they had experienced.
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Expense Management | ERP |
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2006 | 2006 |
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Payment Processing | ERP |
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2020 | 2020 |
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American Family Insurance HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Absence Management | Absence and Leave Management | HCM | n/a | 2017 | 2017 |
In 2017 American Family Insurance implemented Workday Absence Management as part of a broader Workday HCM and payroll initiative, deploying the application to support Absence and Leave Management across payroll and HR operations. The deployment was aligned with enterprise payroll responsibilities that included processing and reconciling W-2 and W-2C records for two company entities covering approximately 12,000 employees, and coordination with Connect Auto and Home HCM/payroll implementations.
Configuration work centered on standard absence and leave capabilities within Workday Absence Management, including time off and leave types, entitlement and balance calculations, absence workflows, and integrations with Time and Attendance and Compensation processes. The team also maintained related payroll configuration, configuring earnings and deductions, tax setups, and garnishment settings to ensure absence data fed payroll calculations and deductions accurately.
Integrations explicitly included payroll flow connections to a new benefits vendor and a new 401k vendor, and the outsourcing of garnishments to ADP which required configuration changes and testing in Workday. The implementation was executed alongside Financials and HCM projects, involving end-to-end testing, parallel testing and architect sessions with affiliated business units such as The General, and produced a set of payroll reports and reconciliations tied to absence data.
Governance and operationalization were driven by payroll and payroll business systems analysts who designed and coordinated testing plans, created new payroll-to-financials processes, oversaw tax and quarterly tax reconciliation, and conducted cross-training across Time and Attendance, Compensation and Absence processes. Documentation and testing artifacts were used to control rollout and to validate integrations between Workday Absence Management, payroll processing, benefits and third party garnishment handling.
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Benefits Administration | HCM |
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2017 | 2017 |
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Candidate Relationship Management | HCM |
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2017 | 2017 |
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Candidate Relationship Management | HCM |
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2017 | 2017 |
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Compensation Management | HCM |
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2017 | 2017 |
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Core HR | HCM |
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2008 | 2018 |
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Employee Engagement | HCM |
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2012 | 2012 |
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Employee Experience | HCM |
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2017 | 2017 |
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HR Service Delivery | HCM |
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2007 | 2007 |
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Learning and Development | HCM |
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2018 | 2018 |
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Learning and Development | HCM |
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2015 | 2015 |
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Onboarding | HCM |
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2017 | 2017 |
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Payroll | HCM |
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2012 | 2012 |
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Performance and Goal Management | HCM |
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2017 | 2017 |
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Recruiting, Applicant Tracking System | HCM |
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2017 | 2017 |
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Talent Management | HCM |
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2017 | 2017 |
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Time and Attendance | HCM |
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2017 | 2017 |
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Workforce Analytics | HCM |
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2017 | 2017 |
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American Family Insurance ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Broadcom | Legacy | AppWorx Workload Automation | Business Process Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018 American Family Insurance implemented AppWorx Workload Automation as part of its Business Process Management capability. The deployment integrated AppWorx Workload Automation into Cloudera-managed Hadoop clusters on Red Hat Linux to provide centralized scheduling and orchestration for batch data pipelines and analytic workloads.
AppWorx Workload Automation was configured to orchestrate job flows across Oozie pipelines and native AppWorx schedules, coordinating Pig, Hive, Spark and MapReduce executions and controlling data ingestion driven by Flume and Sqoop. The implementation managed downstream bulk loads into HBase and supported extraction of aggregated datasets into Oracle for reporting, with Spark SQL and Scala based reporting applications consuming the orchestrated outputs.
Integrations included Cloudera Manager for cluster monitoring, Zookeeper for coordination, HDFS for storage, Hive and HBase for analytical storage, Spark for transformations, and Oracle for reporting layers. Operational coverage emphasized data engineering and analytics functions, supporting ingestion of customer behavioral data, transformation, and scheduled report generation used by analytics and reporting teams.
Governance and operations were organized around centralized workload orchestration, using AppWorx Workload Automation alongside Oozie and Data Pipeline Operational Services to standardize job sequencing and cross system dependencies. Continuous monitoring and cluster management were maintained via Cloudera Manager while AppWorx served as the principal control plane for cross component workflow coordination.
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Legal Time and Billing | ERP Services and Operations |
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2020 | 2020 |
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American Family Insurance Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2015 | 2018 |
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Analytics and BI | Analytics and BI |
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2016 | 2016 |
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Analytics and BI | Analytics and BI |
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2012 | 2012 |
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Data Warehouse | Analytics and BI |
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2020 | 2020 |
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American Family Insurance Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2014 | 2014 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2017 | 2017 |
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American Family Insurance Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2016 | 2016 |
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American Family Insurance CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2012 | 2012 |
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Customer Analytics | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2012 | 2012 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2024 | 2024 |
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Customer Support | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2015 | 2015 |
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Tag Management | CRM |
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2020 | 2020 |
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American Family Insurance EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2017 | 2017 |
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American Family Insurance ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2019 | 2019 |
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American Family Insurance Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Portfolio and Investment Management | Investment Management |
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2016 | 2016 |
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Portfolio and Investment Management | Investment Management |
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2019 | 2019 |
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Trading Platform | Investment Management |
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2009 | 2009 |
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American Family Insurance Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Sourcing | Procurement |
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2017 | 2017 |
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American Family Insurance SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Configure Price Quote (CPQ) | SPM |
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2016 | 2016 |
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American Family Insurance TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2019 | 2020 |
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American Family Insurance PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Robotic Process Automation | PaaS |
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2017 | 2017 |
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American Family Insurance IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Data Warehouse Appliance | IaaS |
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2020 | 2020 |
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Database Management | IaaS |
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2012 | 2012 |
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Database Management | IaaS |
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2019 | 2019 |
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American Family Insurance CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at American Family Insurance
| First Name | Last Name | Title | Function | Department | Phone | |
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HR Operations Director | Director | HR | |
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Vice President Human Resources | VP | HR | |
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Human Resources Business Partner (HR Advisor) | Manager | HR | |
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Director of Benefits | Director | HR | |
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Director, Data Science and Analytics Lab | Director | IT | |
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Strategic Data & Analytics Vice President | VP | IT | |
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Vice President , Information and Data Management | VP | IT | |
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Chief Financial Officer | CXO | Finance | |
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Corporate Finance Director | Director | Finance | |
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IT Resource Director - Development | Director | IT | |
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CIO | CXO | Finance | |
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Finance Business Technology Manager | Manager | IT | |
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Travel Services Coordinator | Manager | Operations | |
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Travel Coordinator | Manager | Operations | |
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Sourcing and Procurement Director | Director | Procurement | |
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Sourcing & Procurement Leader | Manager | Procurement | |
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IT Director | Director | IT | |
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Director - Core Infrastructure Technologies | Director | IT | |
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Infrastructure Engineering and Delivery Manager | Manager | Finance | |
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Advanced Analytics Technology Solution Delivery Manager | Manager | IT | |
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Hadoop Enterprise Solution Architect | Manager | Finance | |
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Head of Platform Engineering, EnterpriseOnePlatform | Director | IT | |
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Enterprise Chief Strategy and Technology Officer | CXO | IT | |
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Vice President Enterprise Transformation | VP | IT | |
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Director of Talent Acquisition | Director | HR | |
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Talent Acquisition Manager | Manager | HR | |
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Talent Acquisition Manager | Manager | HR | |
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VP Human Resources | VP | HR | |
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Assistant General Counsel - Corporate Legal | Manager | Legal | |
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Legal Services Manager | Manager | Legal | |
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Senior Compliance Director | Director | Operations | |
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Audit and Compliance Manager | Manager | Legal | |
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Managing Director: Portfolio Manager | CXO | Investment | |
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Investment Operations Manager | Manager | Investment | |
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Associate Director - Investments Private Markets | Director | Investment | |
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Enterprise Technology Strategy & Operations Director | Director | IT | |
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Intermediary/Fiduciary | Non Manager | Operations | |
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VP, Reinsurance | VP | Investment | |
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Associate General Counsel | Director | Operations | |
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Chief Legal Officer | C-level | Operations | |
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Director of Legal Operations | Director | Operations | |
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Lead Program and Portfolio Manager | Manager | Investment | |
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Apps Being Evaluated by American Family Insurance Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from American Family Insurance IT executives and key decision makers. This section highlights American Family Insurance's latest recorded technology evaluations, including ForgeRock Access Management for Identity and Access Management (IAM) on 2024-12-12 and CDK Global DMS for Dealership Management on 2024-06-24. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the American Family Insurance digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2024-12-12 | American Family Insurance | Evaluated | ForgeRock | ForgeRock Access Management | Identity and Access Management (IAM) | CyberSecurity |
| 2024-06-24 | American Family Insurance | Evaluated | CDK Global | CDK Global DMS | Dealership Management | ERP Services and Operations |
FAQ - APPS RUN THE WORLD American Family Insurance Technographics
American Family Insurance is a Insurance organization based in United States,
with around 12500 employees and annual revenues of $17.10 billion.
American Family Insurance operates a diverse technology stack with applications such as
Workday Financial Management, Workday Absence Management and AppWorx Workload Automation,
covering areas like ERP Financial, Absence and Leave Management and Business Process Management.
American Family Insurance has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Workday and Broadcom.
American Family Insurance recently adopted applications including
Formata in 2024, Coveo Relevance Cloud in 2021 and Microsoft Azure Cloud Services in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of American Family Insurance’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates American Family Insurance’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete American Family Insurance technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.