ANINE BING
719 S Los Angeles St, Ste 1015,
Los Angeles, 90014, CA,
United States
Los Angeles, 90014, CA,
United States
1 213-627-7626
Retail
ANINE BING Technographics
ANINE BING Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ANINE BING and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 ANINE BING employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ANINE BING has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2016, FreeWheel Demandsuite for Agency Management in 2022, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ANINE BING is running and its propensity to invest more and deepen its relationship with Oracle , Amazon Web Services (AWS) , Klarna or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ANINE BING revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ANINE BING intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ANINE BING Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2016 | 2017 |
In 2016, ANINE BING implemented Oracle NetSuite ERP as its ERP Financial platform. The initiative delivered a complete ERP and omni-channel replacement, transitioning from FashionFlow to Oracle NetSuite ERP and integrating NewStore Omni-Channel to unify commerce channels. The deployment was configured specifically for apparel, footwear, and accessories, aligning master data and SKU hierarchies to retail assortments and product attributes.
Oracle NetSuite ERP was configured with core financial management including general ledger consolidation, accounts payable and receivable workflows, and period close controls consistent with ERP Financial capabilities. The implementation also addressed inventory management, order management, and merchandising support to support assortment, size and color matrices, and to channel transaction flows into financial posting.
Integration with NewStore Omni-Channel provided omnichannel order orchestration and channel synchronization, linking commerce operations to NetSuite financial and inventory records. Operational coverage centralized finance, merchandising, inventory and commerce processes, with configuration and governance focused on product hierarchies, tax and pricing rules, and order to cash workflow orchestration.
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Payment Processing | ERP Financial Management |
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2017 | 2017 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, ANINE BING implemented FreeWheel Demandsuite on its website. FreeWheel Demandsuite is deployed as an Agency Management platform to centralize digital advertising demand configuration and campaign orchestration for the brand's direct-to-consumer e-commerce site.
The implementation embeds FreeWheel Demandsuite into the website delivery layer to manage inventory availability, demand allocation, campaign scheduling, and reporting workflows consistent with Agency Management functionality. Operational ownership is with digital marketing and ad operations teams, who use FreeWheel Demandsuite to coordinate agency demand, manage campaign lifecycles, and standardize approvals and trafficking across the online storefront, making the application the primary control plane for web channel demand orchestration.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, ANINE BING implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The deployment is visible on the ANINE BING website where Google Apps for Business is referenced, signaling adoption of Gmail based corporate email, shared calendars, and cloud document workflows as core collaboration layers.
Configuration focused on standard Google Workspace capabilities, including Gmail, Calendar, Drive, Docs, Sheets, Slides, and Groups for team-level collaboration. Administrative controls were implemented through the Google Admin console for user provisioning, account role assignment, and domain management, with sharing and access control policies configured to govern cloud document collaboration and internal communication workflows.
Operational coverage extended across cross-functional retail teams, supporting merchandising, marketing, ecommerce operations, and corporate support functions consistent with a 100 employee retail organization. Governance centered on centralized account administration and standard collaboration workflows, with Google Workspace (Formerly Google G-Suite) serving as the Collaboration platform for email, calendaring, and cloud-native document collaboration across the company.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2017 | 2017 |
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eCommerce | eCommerce |
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2019 | 2019 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Product Review Management | eCommerce |
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2019 | 2019 |
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Shipping Management | eCommerce |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Loyalty | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics, Data Management Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at ANINE BING
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by ANINE BING Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from ANINE BING IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the ANINE BING digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD ANINE BING Technographics
ANINE BING is a Retail organization based in United States,
with around 100 employees and annual revenues of $10.0 million.
ANINE BING operates a diverse technology stack with applications such as
Oracle NetSuite ERP, FreeWheel Demandsuite and Google Workspace (Formerly Google G-Suite),
covering areas like ERP Financial, Agency Management and Collaboration.
ANINE BING has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, FreeWheel, A Comcast Company and Google.
ANINE BING recently adopted applications including
USPS Click-N-Ship in 2023, FreeWheel Demandsuite in 2022 and Bambuser Video Commerce in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ANINE BING’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ANINE BING’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ANINE BING technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.