Fuquay-Varina, 27526, NC,
United States
APEX INSTRUMENTS Technographics
APEX INSTRUMENTS Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by APEX INSTRUMENTS and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 APEX INSTRUMENTS employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that APEX INSTRUMENTS has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2011, LiveChat for Chatbots and Conversational AI in 2016, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems APEX INSTRUMENTS is running and its propensity to invest more and deepen its relationship with Oracle , LiveChat, Inc. , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing APEX INSTRUMENTS revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for APEX INSTRUMENTS intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
APEX INSTRUMENTS Tech Stack and Enterprise Applications
APEX INSTRUMENTS ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2011 | 2011 |
In 2011, APEX INSTRUMENTS implemented Oracle NetSuite ERP. The deployment used Oracle NetSuite ERP as a cloud SaaS financial backbone under the ERP Financial category, consolidating core accounting functions for the 40 employee media firm. Configuration was provisioned within NetSuite's multi tenant environment and tailored for a single corporate entity with a centralized chart of accounts and fiscal calendar. The implementation attention focused on finance and accounting operations, including billing and revenue accounting workflows.
Functional modules implemented included general ledger, accounts payable, accounts receivable, fixed asset accounting, cash management and financial reporting, reflecting standard ERP Financial capabilities. Configuration emphasized role based access control, period close automation, native transaction workflows and report scripting to support day to day accounting and executive reporting needs. Governance was structured around a finance led configuration and user training program to shift transactional processing and month end procedures into the new system.
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APEX INSTRUMENTS AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016, APEX INSTRUMENTS deployed LiveChat from LiveChat, Inc. on its public website, positioning the solution as a customer-facing messaging layer within the Chatbots and Conversational AI category. The implementation uses the LiveChat embedded web widget and the vendor cloud console to provide real-time agent chat, canned responses, routing to teams, and transcript capture, enabling conversational workflows for customer inquiries. Functional configuration focused on live messaging, standardized response templates, and chat session logging to support both sales engagement and customer support workflows.
For a 40-employee media firm, the deployment is scoped to site level customer engagement and lead capture; sales and support teams operate the service and manage conversational content. Governance emphasized conversational workflow configuration, maintenance of canned response libraries, and chat handling procedures to triage inbound requests and escalate or hand off leads for follow-up. Chat transcript capture and console-based session management provide continuity across customer-facing processes and internal follow-up activities.
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APEX INSTRUMENTS Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, APEX INSTRUMENTS implemented Microsoft 365. The deployment positions Microsoft 365 as the company Collaboration platform, referenced on the APEX INSTRUMENTS website and rolled out across the 40-employee United States media firm to support both internal collaboration and external content hosting.
Microsoft 365 at APEX INSTRUMENTS leverages core Collaboration capabilities, including Exchange Online for email routing, SharePoint Online for web and intranet content, Microsoft Teams for messaging and meetings, and OneDrive for file storage and document sharing. Operational governance follows a centralized Microsoft 365 tenancy model, using the Microsoft 365 admin center for user provisioning and permission controls, with configuration focused on supporting content workflows and staff coordination.
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Collaboration | Collaboration |
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2021 | 2021 |
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APEX INSTRUMENTS eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2021 | 2021 |
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APEX INSTRUMENTS CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Analytics | CRM |
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2017 | 2017 |
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APEX INSTRUMENTS IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at APEX INSTRUMENTS
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| President | CXO | Finance | ||||
| Director of Business Development | Director | Finance | ||||
| Director of Sales and Marketing | Director | Marketing |
Apps Being Evaluated by APEX INSTRUMENTS Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||