APS TeQ Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by APS TeQ and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 APS TeQ employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that APS TeQ has purchased the following applications: Slack Connect for Collaboration in 2022, Genesis Digital Kartra for Marketing Automation in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems APS TeQ is running and its propensity to invest more and deepen its relationship with Salesforce , Genesis Digital or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing APS TeQ revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for APS TeQ intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2022 | 2022 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Genesis Digital | Legacy | Genesis Digital Kartra | Marketing Automation | CRM | n/a | 2023 | 2023 |
In 2023, APS TeQ implemented Genesis Digital Kartra as a Marketing Automation solution and embedded it on its public website. The deployment establishes Genesis Digital Kartra as the primary marketing automation application for the 20-person professional services firm headquartered in the United States.
Configuration emphasizes web-driven lead capture and campaign orchestration, using Genesis Digital Kartra capabilities typical of Marketing Automation such as landing pages, email marketing sequences, automated funnel flows, form capture, and contact list segmentation. APS TeQ configures reusable templates, automated tagging, and sequenced email workflows to manage prospect journeys and simplify campaign production.
Operationally the application is used by marketing and sales to centralize campaign management, lead qualification, and outbound messaging, with a small centralized administrator handling account configuration and content publishing. Because the solution is embedded on the corporate website, inbound leads are captured through site forms and directed into Kartra-managed contact lists for follow-up by the commercial team.
Governance and process changes focus on standardizing campaign templates, formalizing lead handoff rules, and instituting email compliance controls to fit a compact organizational structure. APS TeQ uses Genesis Digital Kartra Marketing Automation to support core marketing and sales business functions while keeping operational complexity proportionate to a 20-person firm.
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