London, W14 8HQ,
United Kingdom
Arc Integrated Marketing Technographics
Arc Integrated Marketing Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Arc Integrated Marketing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 33 Arc Integrated Marketing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Arc Integrated Marketing has purchased the following applications: Prismic CMS for Web Content Management in 2020, Jumplead Platform for Marketing Automation in 2017, New Relic APM for Application Performance Management in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Arc Integrated Marketing is running and its propensity to invest more and deepen its relationship with Prismic , H4 Technologies , New Relic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Arc Integrated Marketing revenues, which have grown to $58.7 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Arc Integrated Marketing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Arc Integrated Marketing Tech Stack and Enterprise Applications
Arc Integrated Marketing Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Prismic | Legacy | Prismic CMS | Web Content Management | Content Management | n/a | 2020 | 2020 |
In 2020, Arc Integrated Marketing implemented Prismic CMS as the primary Web Content Management solution for its corporate website. The deployment uses Prismic CMS as an API driven content repository and delivery layer, decoupling content authoring from the public site presentation and centralizing content management for site pages and marketing assets.
Configuration focused on content modeling and editorial tooling consistent with Web Content Management platforms, including structured content types, slice based composition, rich text authoring, media asset management, and scheduled publishing. Operational ownership is aligned to marketing and web teams, with role based access controls and content versioning to support editorial governance and ongoing page updates.
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Arc Integrated Marketing CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| H4 Technologies | Legacy | Jumplead Platform | Marketing Automation | CRM | n/a | 2017 | 2017 |
In 2017, Arc Integrated Marketing deployed the Jumplead Platform as their Marketing Automation solution on the company website. The Jumplead Platform is implemented to support inbound lead capture and automated marketing workflows for the United Kingdom based professional services firm.
The implementation leverages core Marketing Automation capabilities, configured for website lead capture forms, landing page management, behavioral tracking, email campaign automation, contact segmentation, and basic lead scoring. Jumplead Platform was provisioned to orchestrate campaign workflows and maintain a central contact repository to support ongoing demand generation efforts.
Operational coverage is focused on the marketing function and client facing activities of a 33 person firm, with the deployment running on the public website to capture and qualify prospects prior to handoff. Governance follows a lightweight, marketing owned model with in house configuration and iterative campaign rollouts to align marketing and lead qualification processes.
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Arc Integrated Marketing ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2016 | 2016 |
In 2016, Arc Integrated Marketing implemented New Relic APM for Application Performance Management on its public website. The deployment instruments the website application stack with New Relic APM agents to capture transaction traces, response time analytics, and error reporting across front end and server processes. New Relic APM provides application level visibility to support web operations and development teams for incident detection and performance troubleshooting.
Instrumentation feeds centralized dashboards and alerting within New Relic APM, enabling continuous monitoring during releases and routine operations. The implementation emphasizes application performance modules including transaction tracing, slow query identification, and error analytics, and it integrates monitoring outputs into operational workflows for remediation and release verification. Governance was formalized through configured alert thresholds and role based access to New Relic APM dashboards for operations and engineering stakeholders.
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Arc Integrated Marketing IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Arc Integrated Marketing
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Arc Integrated Marketing Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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