artnet Technographics
artnet Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by artnet and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 127 artnet employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that artnet has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018, Twilio Segment for Customer Data Platform in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems artnet is running and its propensity to invest more and deepen its relationship with GumGum , Google , Twilio or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing artnet revenues, which have grown to $23.8 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for artnet intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
artnet Data, Technology Stack, and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, artnet implemented GumGum on its website to leverage Artificial Intelligence Marketing for digital advertising and site monetization. GumGum was embedded as the primary contextual advertising engine on artnet.com and the full application name GumGum is used in operational documentation and tag inventories.
The deployment integrated GumGum via site level client side script and ad rendering hooks to enable contextual targeting, in image ad placements, and attention analytics modules that are typical of Artificial Intelligence Marketing platforms. Configuration work focused on content aware image recognition, semantic contextual matching, and programmatic ad decisioning to align ad units with editorial pages and image assets.
Operational ownership was placed with artnet marketing and digital operations teams, applying GumGum to publisher monetization workflows and advertising operations. Governance included creative and content policy controls and ad placement review processes to ensure ad inventory conformed to editorial presentation and brand safety requirements. The implementation was scoped to artnet's website and directly supported online advertising and revenue generation business functions.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, artnet implemented Google Workspace (Formerly Google G-Suite) as its enterprise Collaboration platform. The implementation provides a cloud-native productivity stack, including Gmail for corporate email, Google Drive for file storage, Google Docs for collaborative authoring, Google Calendar for scheduling, and centralized administration through the Google Admin console, positioning Google Workspace (Formerly Google G-Suite) at the center of internal collaboration workflows.
The use of Google Workspace (Formerly Google G-Suite) is surfaceable on artnet's website, indicating public domain provisioning and browser-based access for staff collaboration and corporate communications. Governance and operational control align with standard Google Workspace practices, including domain management, user provisioning, role-based access controls and administrative policy configuration to manage accounts and sharing settings across the organization.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Segment | Customer Data Platform | CRM | n/a | 2019 | 2019 |
In 2019, artnet implemented Twilio Segment on its website. Twilio Segment functions as a Customer Data Platform for artnet, instrumenting client-side event capture and centralizing web-sourced customer signals to support marketing, analytics, and personalization use cases. The deployment was scoped to the company website and oriented around capturing browsing and interaction events for downstream audience and analytics workflows. artnet operates in retail with 127 employees, and the website-focused implementation reflects a lightweight CDP footprint for web-centric customer data collection.
Twilio Segment was configured to collect web event streams, standardize identity across sessions, and assemble unified customer profiles to feed marketing and analytics processes. Configuration elements aligned with standard Customer Data Platform capabilities included client-side tracking snippets, event schema management, identity stitching, profile construction, and destination routing and segmentation capabilities native to Twilio Segment. Operational control and ongoing schema governance were centered on marketing and analytics workflows to maintain event taxonomy and routing rules.
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Customer Experience | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2016 | 2016 |
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PR and Media Communication | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at artnet
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by artnet Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD artnet Technographics
artnet is a Retail organization based in Germany,
with around 127 employees and annual revenues of $23.8 million.
artnet operates a diverse technology stack with applications such as
GumGum, Google Workspace (Formerly Google G-Suite) and Twilio Segment,
covering areas like Artificial Intelligence Marketing, Collaboration and Customer Data Platform.
artnet has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as GumGum, Google and Twilio.
artnet recently adopted applications including
The Trade Desk in 2022, Amazon SES in 2022 and Newswire in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of artnet’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates artnet’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete artnet technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.