Asg Bauzentrum Alberthaffer & Co.Kg Technographics
Asg Bauzentrum Alberthaffer & Co.Kg Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Asg Bauzentrum Alberthaffer & Co.Kg and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 34 Asg Bauzentrum Alberthaffer & Co.Kg employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Asg Bauzentrum Alberthaffer & Co.Kg has purchased the following applications: Cituro for Reservation and Booking Management in 2021, SendinBlue for Marketing Automation in 2019, Adobe ColdFusion for Apps Development in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Asg Bauzentrum Alberthaffer & Co.Kg is running and its propensity to invest more and deepen its relationship with Cituro , Brevo , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Asg Bauzentrum Alberthaffer & Co.Kg revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Asg Bauzentrum Alberthaffer & Co.Kg intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Asg Bauzentrum Alberthaffer & Co.Kg Tech Stack and Enterprise Applications
Asg Bauzentrum Alberthaffer & Co.Kg ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cituro | Legacy | Cituro | Reservation and Booking Management | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021, Asg Bauzentrum Alberthaffer & Co.Kg implemented Cituro, a Reservation and Booking Management application. The deployment targeted the companys single retail location in Germany and was provisioned as a cloud SaaS booking layer to handle customer appointment intake and on-site visit scheduling.
The Cituro implementation included standard Reservation and Booking Management capabilities, configured to support an online booking widget, centralized calendar management, time slot and capacity controls, and automated customer notifications. Configuration emphasized appointment types aligned to sales consultations and in-store services, with resource allocation and basic staff scheduling to prevent double booking.
Operational integration centered on embedding Cituro into the company website for customer self-service booking and providing a management console for store staff to view and manage appointments. The solution was used by front-of-house staff in customer service and by store operations teams to coordinate visits and prepare inventory staging for scheduled consultations.
Governance was operationalized through role based access for administrators and service staff, appointment approval rules, and time slot configuration controls to reflect opening hours and service windows. Rollout focused on operational training for the small employee base and establishing booking policies and workflows to align front-end customer scheduling with in-store service processes.
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Asg Bauzentrum Alberthaffer & Co.Kg CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brevo | Legacy | SendinBlue | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019, Asg Bauzentrum Alberthaffer & Co.Kg implemented SendinBlue for Marketing Automation using Brevo's cloud SaaS platform to centralize customer email communications for its German retail operations. The deployment concentrated on core Marketing Automation capabilities including contact management, list segmentation, template-driven email campaigns, scheduled sends, and basic workflow automation for promotional and transactional messaging.
SendinBlue was configured as the primary campaign orchestration and subscriber management tool for the companys small marketing team, reflecting a lightweight, browser-based SaaS architecture. Configuration work emphasized privacy and consent controls aligned with German data protection expectations, role-based access for marketing operators, and standardized processes for template management and automated sequences, while operational scope covered marketing and customer communications across the retailer's single-country footprint.
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Asg Bauzentrum Alberthaffer & Co.Kg PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe ColdFusion | Apps Development | PaaS | n/a | 2013 | 2013 |
In 2013, Asg Bauzentrum Alberthaffer & Co.Kg implemented Adobe ColdFusion to power its public website and web application layer. Adobe ColdFusion was provisioned as the application server to provide CFML templating, server-side application logic, session management, and native services such as PDF generation and mail processing, reflecting standard Apps Development capabilities. The deployment emphasized a compact footprint appropriate for a 34-employee retail organization, prioritizing efficient dynamic page rendering and maintainable application code.
The implementation architecture consolidated presentation and business logic within ColdFusion instances while persisting transactional and catalog data to a relational database via standard JDBC connectivity, consistent with common web application patterns. Operational scope covered the web storefront, product catalog presentation, and customer-facing form handling, impacting e-commerce and marketing workflows and requiring CFML application mappings, template caching, and session configuration. Ongoing platform administration and application maintenance were handled by internal IT or web administrators, focusing governance on code deployment, template lifecycle, and runtime configuration management.
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Asg Bauzentrum Alberthaffer & Co.Kg IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Asg Bauzentrum Alberthaffer & Co.Kg
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Apps Being Evaluated by Asg Bauzentrum Alberthaffer & Co.Kg Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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