ASG Group
Level 9, 167 St. George’s Terrace,
Perth, 6000, WA,
Australia
Perth, 6000, WA,
Australia
61 8 7123-3190
Professional Services
ASG Group Technographics
ASG Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ASG Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 ASG Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
ASG Group has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2018, JobAdder ATS for Applicant Tracking System in 2017, Hotjar for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ASG Group is running and its propensity to invest more and deepen its relationship with Oracle , JobAdder , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ASG Group revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ASG Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ASG Group Tech Stack and Enterprise Applications
ASG Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Oracle E-Business Suite | Oracle Cloud ERP | ERP Financial | ERP | n/a | 2018 | 2019 |
In 2018, ASG Group implemented Oracle Cloud ERP as their ERP Financial solution, replacing Oracle E-Business Suite and deploying the application alongside Oracle HCM Cloud to create a unified back-office suite. The implementation targeted Finance and People and Culture functions within the professional services business, with the Oracle Cloud ERP deployment scoped to support contract billing, accounts receivable, invoicing and consolidated financial close processes across the organization.
The deployment included multiple Oracle Cloud modules, with Oracle Cloud ERP used in conjunction with Oracle Financials for Midsize Cloud Service, Oracle Fusion Project Financials Cloud Service and Oracle Fusion Project Contract Billing Cloud Service to automate end-to-end financial workflows. On the human capital side, ASG implemented Oracle Human Capital Management Base Cloud Service along with Oracle Performance Management Cloud Service, Oracle Workforce Compensation Cloud Service and Oracle Talent Review and Succession Management Cloud Service to support performance, compensation and succession workflows.
Integrations were explicitly implemented to link employee master data from Oracle Human Capital Management Base Cloud Service to third-party applications, including a resource management system and an expense system, preserving workforce data accuracy and enabling downstream reporting. The rollout provided single sign on for end users and configurable reporting for invoicing, timesheets and project profitability, enabling managers to self-serve performance and salary review data without HR intervention.
ASG Group managed the program using an agile approach, working with consultants to define business needs and executing a series of sprints to finalize design, while performing data mapping, running a communication plan and delivering user training. The project team completed the full implementation in seven months, on time and within budget, and emphasized adopting cloud native processes rather than replicating on-premises configurations.
Outcomes stated by ASG include reducing HR staff workload by approximately one day per week through manager self-service, condensing month end closing by automating financial processes, supporting growth without increasing back-office headcount and improving decision making through real time dashboards in Oracle Talent Review and Succession Management Cloud Service. The combined Oracle Cloud ERP and Oracle HCM Cloud implementation improved employee and manager experience, automated HR alerts for probation and contract end dates, and simplified configuration of customer billing cadences to improve timeliness and accuracy of invoicing.
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ASG Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| JobAdder | Legacy | JobAdder ATS | Applicant Tracking System | HCM | n/a | 2017 | 2017 |
In 2017, ASG Group implemented JobAdder ATS as its Applicant Tracking System to centralize recruiting for the professional services firm. The deployment positioned JobAdder ATS as the primary recruiting platform for ASG Group's Australia operations and supported the companywide recruiting lifecycle for a 2000 employee organization.
Configuration focused on core Applicant Tracking System capabilities, including job requisition creation, career site job posting, candidate intake and resume parsing, applicant tracking through configurable pipelines, interview scheduling, and offer management. JobAdder ATS workflows were configured to reflect hiring manager approvals and recruiter actions, with automated email templates and candidate status transitions to streamline recruiter operations.
Operational governance was centralized with the corporate recruitment team owning user permissions, job template standards, and workflow rules while hiring managers across business units used the platform for requisition approval and candidate evaluation. JobAdder ATS powered public job listings on ASG Group's careers site, consolidating external job distribution and candidate application capture into a single system of record for recruiting activities in Australia.
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Core HR | HCM |
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2018 | 2019 |
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ASG Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, ASG Group deployed Hotjar on its public website to capture user behavior and on-site feedback. The deployment uses Hotjar as a behavioral analytics and qualitative research layer within the Customer Experience stack. Hotjar was instrumented across the corporate web properties to collect session recordings, heatmaps, and conversion funnel data.
The implementation focused on standard Hotjar modules including heatmaps, session recordings, funnels, and on-site surveys, configured to support UX research and digital marketing optimization. Data collection and tagging were organized around page templates and key conversion flows, enabling product and digital teams to surface usability issues and qualitative feedback. Governance and configuration controls were managed by internal digital experience and UX teams, with sampling and consent settings aligned to site-level privacy requirements. The ASG Group Hotjar deployment provides a qualitative behavioral layer for Customer Experience analysis on the company website.
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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ASG Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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ASG Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at ASG Group
| First Name | Last Name | Title | Function | Department | Phone | |
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GM Recruitment and Resourcing | CXO | Procurement | |
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Regional HR Business Partner | Manager | HR | |
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Executive General Manager, People & Culture | Manager | HR | |
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GM Recruitment & Resourcing | CXO | Procurement | |
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General Manager, Finance | Manager | Finance | |
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Solutions Manager | Manager | IT | |
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Procurement Officer | Manager | Procurement | |
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Apps Being Evaluated by ASG Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from ASG Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the ASG Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD ASG Group Technographics
ASG Group is a Professional Services organization based in Australia,
with around 2000 employees and annual revenues of $300.0 million.
ASG Group operates a diverse technology stack with applications such as
Oracle Cloud ERP, JobAdder ATS and Hotjar,
covering areas like ERP Financial, Applicant Tracking System and Customer Experience.
ASG Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, JobAdder and Contentsquare.
ASG Group recently adopted applications including
Hotjar in 2021, Newfold Digital Hostopia Australia in 2021 and Salesforce Sales Cloud in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ASG Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ASG Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ASG Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.