Apps Run The World

ATB Financial Software Purchases and Digital Transformation Initiatives

Last updated on 2021-08-31 06:30:08

Discover the latest software purchases and digital transformation initiatives being undertaken by ATB Financial and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5833 ATB Financial employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that ATB Financial has purchased the following applications: Salesforce Sales Cloud for Sales Automation,Sales Engagement in 2021, Adobe Experience Cloud for Customer Experience in 2021, DocuSign eSignature for Digital Signing in 2021 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems ATB Financial is running and its propensity to invest more and deepen its relationship with Salesforce , Adobe Systems , DocuSign or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing ATB Financial revenues, which have grown to $1.70 billions in 2019, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ATB Financial intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

About the Customer

Alberta Treasury Branches, doing business as ATB Financial, is a financial institution and Crown corporation owned by the Province of Alberta. ATB operates in Alberta only, providing financial services to over 740,000 Albertans and Alberta-based businesses.

Scope and Challenges

ATB Financial (ATB) is a crown corporation of the province of Alberta that operates in a highly competitive financial services space, with competitors ranging from big banks to financial technology startups, ready to grab a slice of the provincial market share. To retain its competitive advantage in an industry primed for disruption, ATB took an active role in its evolution by intentionally transforming the way banking products and services could be delivered. Through this bold transformation, paired with customer-obsession, ATB is primed to make good on its commitment to deliver happiness to Albertans by being more than a bank.  At the same time, legacy office tools did not foster innovation and often slowed business processes, delaying the company’s ability to deliver new services and respond to customer needs.

Outcome and Implications

To address its goals in 2017, ATB launched a new initiative called “Work Reimagined” powered by G Suite, with the goal of helping employees save time, make decisions faster, and spend more time with customers to drive happiness. However, to succeed, ATB needed to equip its distributed, mobile workforce with modern productivity tools that would simplify employee communication and collaboration.

ATB evaluated two popular cloud productivity toolsets and chose G Suite because it was a superior platform for innovation and offered better artificial intelligence (AI) capabilities. Team members can get the data insights they need with the least amount of manual effort while maintaining the highest levels of security to help ensure ATB meets its regulatory and privacy obligations. 

This choice turned out to be perfect for them as it was implemented around their HCM product IBM Kenexa Talent Aquisition Suite.

Quotes

“Our vision is to transform banking and lead the industry in innovation in order to make banking work better for people,” says Wellington Holbrook, Chief Transformation Officer at ATB Financial.

“We wanted productivity tools that would allow us to make time richer for team members in support of our customers and achieve 10x improvements rather than small gains,” says Lorne Rubis, Chief Evangelist at ATB Financial. “We chose G Suite because it enables employees to think and work differently, instead of doing things the way they’ve always done.”


2100 10020 100 St NW
Edmonton, T5J 0N3 , AB
Canada
1 800-332-8383
https://www.atb.com/
Industry Employees Revenue
Banking and Financial Services 5833 $1.70B

Enterprise Software and Cloud Applications being used by ATB Financial


Vendor Old Product New Product Category Market Users VAR/SI When Live
SAS Institute Legacy Applications SAS Visual Data Mining and Machine Learning Machine Learning and Data Science Platform Artificial Intelligence n/a n/a 2017 2018
Subscribe Subscribe Subscribe Blockchain Platform Blockchain Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Audio Video and Web Conferencing Collaboration Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Collaboration Collaboration Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Audio Video and Web Conferencing Collaboration Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Digital Signing Content Management Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Sales Automation,Sales Engagement CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Customer Experience CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe CRM CRM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Marketing Analytics CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Community Management CRM Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe CRM CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Marketing Analytics CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Customer Experience CRM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Expense Management ERP Financial Management Subscribe Subscribe 2011 2011
Subscribe Subscribe Subscribe ERP Financial ERP Financial Management Subscribe Subscribe 2011 2012
Subscribe Subscribe Subscribe Core HR HCM Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Workforce Analytics HCM Subscribe Subscribe 2014 2015
Subscribe Subscribe Subscribe Learning and Development HCM Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Learning and Development HCM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Recruiting HCM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Payroll HCM Subscribe Subscribe 2014 2015
Subscribe Subscribe Subscribe Core HR HCM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Workforce Management HCM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Database Management IaaS Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Application Hosting and Computing Services IaaS Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Secure Web Gateways (SWG) IaaS Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Content Delivery Network IaaS Subscribe Subscribe 2012 2012
Subscribe Subscribe Subscribe Content Delivery Network IaaS Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Application Hosting and Computing Services IaaS Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Risk Management TRM Subscribe Subscribe 2015 2015
Vendor Old Product New Product Category Market Users VAR/SI When Live
Adobe Systems Legacy Applications Adobe Connect Audio Video and Web Conferencing Collaboration n/a n/a 2017 2017
Subscribe Subscribe Subscribe Collaboration Collaboration Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Audio Video and Web Conferencing Collaboration Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Digital Signing Content Management Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Sales Automation,Sales Engagement CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Customer Experience CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe CRM CRM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Marketing Analytics CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Community Management CRM Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe CRM CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Marketing Analytics CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Customer Experience CRM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Expense Management ERP Financial Management Subscribe Subscribe 2011 2011
Subscribe Subscribe Subscribe ERP Financial ERP Financial Management Subscribe Subscribe 2011 2012
Subscribe Subscribe Subscribe Core HR HCM Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Workforce Analytics HCM Subscribe Subscribe 2014 2015
Subscribe Subscribe Subscribe Learning and Development HCM Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Learning and Development HCM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Recruiting HCM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Payroll HCM Subscribe Subscribe 2014 2015
Subscribe Subscribe Subscribe Core HR HCM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Workforce Management HCM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Risk Management TRM Subscribe Subscribe 2015 2015
Vendor Old Product New Product Category Market Users VAR/SI When Live
Vendor Old Product New Product Category Market Users VAR/SI When Live
SAS Institute Legacy Applications SAS Visual Data Mining and Machine Learning Machine Learning and Data Science Platform Artificial Intelligence n/a n/a 2017 2018
Subscribe Subscribe Subscribe Blockchain Platform Blockchain Subscribe Subscribe 2017 2017

IT Decision Makers and Key Stakeholders at ATB Financial


First Name Last Name Title Email Phone
Subscribe Subscribe Director, Performance and Development Subscribe Subscribe
Subscribe Subscribe Vice President Transformation, Office of the CTO Subscribe Subscribe
Subscribe Subscribe SVP and Head of Technology and Data Enablement (Head of IT / Head of Data) Subscribe Subscribe
Subscribe Subscribe Chief Financial Officer Subscribe Subscribe
Subscribe Subscribe Chief People Officer Subscribe Subscribe
Subscribe Subscribe Head of Talent, Leadership and Performance Subscribe Subscribe
Subscribe Subscribe Director of Change Excellence, People and Culture Subscribe Subscribe
Subscribe Subscribe Director, People and Culture, First Year Contribution Subscribe Subscribe
Subscribe Subscribe Director, Skills of the Future Subscribe Subscribe
Subscribe Subscribe Director Data Science Lab - Enterprise Data Science Subscribe Subscribe
Subscribe Subscribe Chief Risk Officer Subscribe Subscribe
Subscribe Subscribe Associate Director & G-Evangelist, CFS Subscribe Subscribe
Subscribe Subscribe Vice President, People & Culture Subscribe Subscribe
Subscribe Subscribe Director - People & Culture Subscribe Subscribe
Subscribe Subscribe Head / SVP of Innovation Subscribe Subscribe
Subscribe Subscribe HR Director Subscribe Subscribe
Subscribe Subscribe Chief Transformation Officer Subscribe Subscribe
Subscribe Subscribe Senior Vice President & Treasurer Subscribe Subscribe