Apps Run The World

ATB Financial Digital Transformation Initiatives

Apps Run The World

About the Customer

Alberta Treasury Branches, doing business as ATB Financial, is a financial institution and Crown corporation owned by the Province of Alberta. ATB operates in Alberta only, providing financial services to over 740,000 Albertans and Alberta-based businesses.

Scope and Challenges

ATB Financial (ATB) is a crown corporation of the province of Alberta that operates in a highly competitive financial services space, with competitors ranging from big banks to financial technology startups, ready to grab a slice of the provincial market share. To retain its competitive advantage in an industry primed for disruption, ATB took an active role in its evolution by intentionally transforming the way banking products and services could be delivered. Through this bold transformation, paired with customer-obsession, ATB is primed to make good on its commitment to deliver happiness to Albertans by being more than a bank.  At the same time, legacy office tools did not foster innovation and often slowed business processes, delaying the company’s ability to deliver new services and respond to customer needs.

Outcome and Implications

To address its goals in 2017, ATB launched a new initiative called “Work Reimagined” powered by G Suite, with the goal of helping employees save time, make decisions faster, and spend more time with customers to drive happiness. However, to succeed, ATB needed to equip its distributed, mobile workforce with modern productivity tools that would simplify employee communication and collaboration.

ATB evaluated two popular cloud productivity toolsets and chose G Suite because it was a superior platform for innovation and offered better artificial intelligence (AI) capabilities. Team members can get the data insights they need with the least amount of manual effort while maintaining the highest levels of security to help ensure ATB meets its regulatory and privacy obligations. 

This choice turned out to be perfect for them as it was implemented around their HCM product IBM Kenexa Talent Aquisition Suite.


“Our vision is to transform banking and lead the industry in innovation in order to make banking work better for people,” says Wellington Holbrook, Chief Transformation Officer at ATB Financial.

“We wanted productivity tools that would allow us to make time richer for team members in support of our customers and achieve 10x improvements rather than small gains,” says Lorne Rubis, Chief Evangelist at ATB Financial. “We chose G Suite because it enables employees to think and work differently, instead of doing things the way they’ve always done.”

100 Street Northwest 10020
Edmonton, T5J 0N3 , AB
+1 780-408-7000
Industry Employees Revenue
Banking and Financial Services Subscribe Subscribe

Enterprise Software & Cloud Applications Purchased by ATB Financial

Vendor Old Product New Product Function Market Users VAR/SI When Live
Corda Legacy Applications Corda Blockchain Platform Blockchain Platform Blockchain n/a n/a 2017 2017
Subscribe Subscribe Subscribe Collaboration Collaboration Subscribe Subscribe 2017 2018
Subscribe Subscribe Subscribe Talent Acquisition HCM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe ML and Data Science Platform Machine Learning Subscribe Subscribe 2017 2018

IT Decision Makers and Key Stakeholders at ATB Financial

First Name Last Name Title Email Phone
Subscribe Subscribe SVP & Head of Technology Enablement (Head of IT) Subscribe Subscribe
Subscribe Subscribe Director Data Science Lab - Enterprise Data Science Subscribe Subscribe
Subscribe Subscribe Associate Director & G-Evangelist, CFS Subscribe Subscribe
Subscribe Subscribe Head / SVP of Innovation Subscribe Subscribe
Subscribe Subscribe Chief Transformation Officer Subscribe Subscribe