ATON Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by ATON and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 85 ATON employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ATON has purchased the following applications: Helios Communer366 for Customer Loyalty in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ATON is running and its propensity to invest more and deepen its relationship with Helios Solutions or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ATON revenues, which have grown to $16.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ATON intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Helios Solutions | Legacy | Helios Communer366 | Customer Loyalty | CRM | n/a | 2014 | 2015 |
In 2014, ATON implemented Helios Communer366, a mobile customer-engagement and community loyalty platform provided by Helios Solutions and developed by SwissHelios. The deployment targeted ATONs destination and retail loyalty program in the Netherlands, enabling push promotions and the collection of customer analytics to support marketing and customer engagement functions.
The Helios Communer366 implementation used community loyalty and points management capabilities, a promotions engine for timebound offers, proximity notifications driven by beacon technology, and an analytics module for customer behavior and campaign performance. Configuration focused on customer enrollment, points accrual and redemption rules, promotional segmentation, and push notification templates, reflecting typical Customer Loyalty functional workflows.
Operational coverage was scoped to ATON retail locations and customer-facing channels in the Netherlands, with primary business functions impacted including marketing, store operations, and customer analytics. Integration work emphasized real-time push communication and analytics ingestion from the mobile engagement layer into Helios Communer366, with SwissHelios responsible for platform development and local adaptation.
Governance centered on campaign orchestration and consent management for mobile notifications, with process changes to support structured loyalty enrollment, promotion scheduling, and analytics-driven campaign iterations. The narrative documents ATON Helios Communer366 Customer Loyalty usage across community loyalty, promotions, beacon proximity notifications, and analytics modules without specific performance or cost claims.
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