Mill Valley, 94941, CA,
United States
Auberge Resorts Collection Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Auberge Resorts Collection and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 Auberge Resorts Collection employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Auberge Resorts Collection has purchased the following applications: Workday Financial Management for ERP Financial in 2023, Sojern for Guest Management in 2021, Ruby Live Chat for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Auberge Resorts Collection is running and its propensity to invest more and deepen its relationship with Workday , Sojern , BuildingLink or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Auberge Resorts Collection revenues, which have grown to $180.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Auberge Resorts Collection intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Microsoft Dynamics GP | Workday Financial Management | ERP Financial | ERP Financial Management | n/a | 2023 | 2023 |
In 2023, Auberge Resorts Collection migrated to Workday Financial Management to address its ERP Financial requirements across corporate and property accounting. The deployment replaced Microsoft Dynamics GP and was scoped to centralize transactional finance functions and reporting for a 30-property portfolio spanning multiple regions within the Auberge portfolio.
Workday Financial Management was configured to support core ERP Financial modules including general ledger, accounts payable, accounts receivable, fixed assets, cash management, billing, and consolidated financial reporting. Implementation workstreams emphasized a harmonized chart of accounts and entity consolidation to support multi-entity accounting, multicurrency transaction processing, and standardized month-end close workflows across property and corporate ledgers.
Integration planning focused on connecting enterprise finance capabilities with corporate HR and payroll systems, payments processing, and property-level operational systems to ensure ledger feeds and payment settlements flowed into Workday Financial Management. The program coordinated data feeds and master data synchronization to support centralized reporting, allocations, and financial reconciliation, with IT and finance teams jointly managing data validation and cutover sequencing.
Project governance was executed through PMO methodologies used by Auberge, including detailed scoping, RAID logs, executive-ready status reporting, training readiness, change management, and post-launch stabilization. Cross-functional coordination involved Finance, Accounting, Operations, HR, and regional IT stakeholders to align testing, deployment schedules, and operational handoffs for ongoing property and corporate finance operations.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sojern | Legacy | Sojern | Guest Management | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021, Auberge Resorts Collection implemented Sojern on its public website to improve guest engagement and capture reservation intent. Sojern is deployed as a site-level application in the Guest Management category and operates as the web-facing guest audience activation and signal capture layer.
Configuration emphasized web signal collection, traveler intent detection, audience segmentation, and campaign orchestration consistent with Guest Management functional workflows. Deployment uses script-based instrumentation within the website digital stack to surface personalized offers and to feed audience definitions for targeted on-site messaging.
Operational ownership rests with digital marketing and revenue teams, who manage audience rules, content personalization logic, and campaign governance. Governance workstreams center on campaign approval workflows and regular audits of web signal collection to maintain data quality and alignment with marketing objectives.
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Real Estate Property Management | ERP Services and Operations |
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2018 | 2018 |
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Reservation and Booking Management | ERP Services and Operations |
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2014 | 2014 |
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Reservation and Booking Management | ERP Services and Operations |
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2018 | 2018 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ruby | Legacy | Ruby Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Auberge Resorts Collection implemented Ruby Live Chat on its public website. Ruby Live Chat is deployed as a Chatbots and Conversational AI solution to provide guest-facing messaging, real-time engagement, and conversational support across the corporate web presence.
The Ruby Live Chat deployment uses a web-embedded chat widget connected to the vendor cloud agent console and delivers category-typical capabilities such as live agent handoff, scripted responses, and conversational workflows tailored for reservations and guest services. Operational scope focuses on guest-facing functions, with governance organized to route inbound chat to reservations and front-desk teams, and with agent training and escalation workflows instituted to manage booking inquiries and service requests.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2011 | 2011 |
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Collaboration | Collaboration |
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2012 | 2012 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sales Engagement | CRM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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