BSH Hausgerate
BSH Hausgerate Technographics
BSH Hausgerate Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BSH Hausgerate and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60000 BSH Hausgerate employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BSH Hausgerate has purchased the following applications: SAP S/4 HANA for ERP Financial in 2019, SAP HCM (HR) for Core HR in 2010, Bamboo Rose Foresight Retail for Retail Management in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BSH Hausgerate is running and its propensity to invest more and deepen its relationship with SAP , Frontier Software , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BSH Hausgerate revenues, which have grown to $16.45 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BSH Hausgerate intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BSH Hausgerate Tech Stack and Enterprise Applications
BSH Hausgerate ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP | n/a | 2019 | 2019 |
In 2019, BSH Hausgerate implemented SAP S/4 HANA as an ERP Financial application under the program titled Accounting and Controlling Excellence. The initiative explicitly targeted improvement and simplification of internal charging and cost allocation concepts while establishing Functional Area reporting within the new SAP S/4 HANA landscape.
The implementation concentrated on SAP financial and controlling capabilities, configuring SAP S/4 HANA to support accounting ledgers, cost allocation engines, internal charging rules, and Functional Area reporting structures. Configuration work included defining Functional Area assignments and cost allocation logic consistent with centralized accounting and controlling practices, aligning chart of accounts and fiscal reporting flows to the ERP Financial architecture.
Operational coverage focused on Accounting and Controlling business functions, embedding SAP S/4 HANA into chargeback and cost distribution workflows used by finance teams. The project redefined internal charging processes and cost allocation routines so that SAP S/4 HANA became the system of record for Functional Area reporting and related controlling transactions across finance operations.
Governance and process transformation were formalized as part of Accounting and Controlling Excellence, including revised cost allocation policies and standardized charging rules captured in the SAP S/4 HANA configuration. The effort established clearer reporting boundaries for Functional Area reporting, and the SAP S/4 HANA deployment served as the control point for subsequent accounting and controlling procedures.
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ERP Financial | ERP |
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2003 | 2003 |
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ERP Financial | ERP |
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2019 | 2020 |
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Expense Management | ERP |
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2015 | 2015 |
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BSH Hausgerate HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP HCM (HR) | Core HR | HCM | n/a | 2010 | 2010 |
In 2010, BSH Hausgeräte implemented SAP HCM (HR) as its Core HR system. The deployment established a central HR backbone to support administrative HR processes across BSH's workforce of approximately 60,000 employees.
SAP HCM (HR) was configured to deliver core personnel administration, organizational management, time management, and employee and manager self-service functionality consistent with Core HR implementations. The rollout explicitly incorporated HR Online Services and role based authorization capabilities, reflecting operational needs for online HR access and authorization control.
The implementation served as the authoritative HR data store and followed standard Core HR integration patterns to exchange personnel data with adjacent functions such as payroll and workforce planning systems. Operational coverage included central HR administration teams, HR IT specialists responsible for online services and authorization, and distributed manager and employee self-service users.
Governance emphasized centralized authorization management and HR IT ownership of HR Online Services, with ongoing administration of roles and access by HR IT specialists. Process alignment focused on standardizing personnel administration and self-service workflows to support consistent HR operations under SAP HCM (HR).
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Learning and Development | HCM |
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2020 | 2020 |
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Payroll | HCM |
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2011 | 2011 |
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Payroll | HCM |
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2010 | 2010 |
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Recruiting, Applicant Tracking System | HCM |
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2011 | 2011 |
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Recruiting, Applicant Tracking System | HCM |
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2017 | 2017 |
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BSH Hausgerate ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bamboo Rose | Legacy | Bamboo Rose Foresight Retail | Retail Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024, BSH Hausgeräte engaged Bamboo Rose Foresight Retail in a Retail Management initiative to link planning, product development, and supplier workflows across its European appliance operations. Bamboo Rose cited BSH as a new logo in 2024, positioning Bamboo Rose Foresight Retail to centralize merchandising and financial planning inputs alongside product lifecycle coordination. Bamboo Rose Foresight Retail typically provides cloud delivered modules for merchandise and financial planning, product development orchestration, and supplier collaboration which align with the functions BSH is targeting.
Functional modules in the engagement are expected to include Foresight Plan merchandise and financial planning workflows, product development orchestration, and supplier portal capabilities to capture specifications, cost inputs, and sourcing coordination. Operational coverage is centered on product development, procurement, and merchandising teams within BSH's European appliance business, aligning planning data with supplier workflows and assortment decisions. Governance attention will focus on standardizing planning processes and supplier data flows to support a unified Retail Management approach across BSH product lines.
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Travel Management | ERP Services and Operations |
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2015 | 2015 |
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BSH Hausgerate AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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AI Frameworks and Libraries | AI Development |
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2019 | 2020 |
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BSH Hausgerate Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Warehouse | Analytics and BI |
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2009 | 2009 |
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BSH Hausgerate Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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BSH Hausgerate eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2014 | 2015 |
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eCommerce | eCommerce |
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2025 | 2025 |
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Product Information Management | eCommerce |
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2017 | 2019 |
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BSH Hausgerate SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Demand Forecasting and Planning, Advanced Planning and Scheduling | SCM |
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2015 | 2016 |
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Supply Chain Management | SCM |
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2012 | 2012 |
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Supply Chain Management | SCM |
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2013 | 2014 |
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BSH Hausgerate CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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BSH Hausgerate ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2020 | 2020 |
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BSH Hausgerate PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Product Lifecycle Management | PLM and Engineering |
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2000 | 2000 |
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Product Lifecycle Management | PLM and Engineering |
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2000 | 2000 |
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Product Lifecycle Management | PLM and Engineering |
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2000 | 2000 |
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BSH Hausgerate PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Extract, Transform, and Load (ETL) | PaaS |
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2022 | 2023 |
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BSH Hausgerate IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at BSH Hausgerate
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Executive Officer (UK & Ireland) | CXO | Finance | |
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Group Financial Controller | Director | Finance | |
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HR Business Partner | Manager | HR | |
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HR Business Partner | Manager | HR | |
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Financial Accountant | Manager | Finance | |
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Head of Accounting & Tax | Director | Finance | |
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Group Purchasing Manager | Manager | Procurement | |
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Director of IT and eBusiness | Director | IT | |
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Head of Accounts Receivable UK & Ireland | Director | Finance | |
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SAP & SWIFT Project Leader / SEPA Specialist | Manager | IT | |
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CIO | CXO | Finance | |
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Programm-Manager SAP S/4 Hana | Manager | IT | |
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Project Director SAP S/4 Hana | Director | IT | |
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Head of Digital & In-market | Director | IT | |
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Digital Projects Manager | Manager | IT | |
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CFO | CXO | Finance | |
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CFO | CXO | Finance | |
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Managing Director | Director | Finance | |
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Operations Manager | Manager | Finance | |
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Operations Manager | Manager | Finance | |
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Head of HR Management | Director | HR | |
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Head of Global Human Resources | Director | HR | |
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Global Head - People Experience (HR Shared Services) & HR Digitalization | Director | HR | |
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Head of Digital HR | Director | HR | |
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Head of HR Solutions | Director | HR | |
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Apps Being Evaluated by BSH Hausgerate Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from BSH Hausgerate IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the BSH Hausgerate digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD BSH Hausgerate Technographics
BSH Hausgerate is a Manufacturing organization based in Germany,
with around 60000 employees and annual revenues of $16.45 billion.
BSH Hausgerate operates a diverse technology stack with applications such as
SAP S/4 HANA, SAP HCM (HR) and Bamboo Rose Foresight Retail,
covering areas like ERP Financial, Core HR and Retail Management.
BSH Hausgerate has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Bamboo Rose.
BSH Hausgerate recently adopted applications including
commercetools Commerce in 2025, Bamboo Rose Foresight Retail in 2024 and Medallia Experience Orchestration in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of BSH Hausgerate’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates BSH Hausgerate’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete BSH Hausgerate technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.