Orange, 2800, NSW,
Australia
Baddockmartin Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Baddockmartin and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Baddockmartin employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Baddockmartin has purchased the following applications: Cloudflare CDN for Content Delivery Network in 2022, WooCommerce for eCommerce in 2022, Yapsody for Event Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Baddockmartin is running and its propensity to invest more and deepen its relationship with Cloudflare , Automattic , Yapsody or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Baddockmartin revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Baddockmartin intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Cloudflare | Legacy | Cloudflare CDN | Content Delivery Network | IaaS | n/a | 2022 | 2022 |
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2022 | 2022 |
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Yapsody | Legacy | Yapsody | Event Management | Collaboration | n/a | 2018 | 2018 | In 2018, Baddockmartin implemented Yapsody as its Event Management solution. The deployment places Yapsody on the company website to publish events and handle online ticketing for the leisure and hospitality venue. Yapsody is configured to support core Event Management functions including event creation and publishing, tiered ticketing and pricing, attendee registration and check in, and standard reporting for event sessions. The implementation relies on Yapsody's hosted application for administrative control while exposing an embedded ticketing storefront on the public site, ensuring event pages and purchase flows are customer facing. Operational coverage centers on front of house, guest services, and marketing, with Yapsody used to manage event listings, sales channels, and attendee records for Baddockmartin in Australia. Integrations are limited to the website integration noted in the source, with administrative activity occurring in the vendor console and public interactions routed through the embedded Yapsody interface. Governance and workflow changes focused on consolidating ticket lifecycle procedures, assigning administrative roles for event setup and sales monitoring, and establishing check in and attendee management processes tied to Yapsody. The narrative links Baddockmartin, Yapsody, Event Management and the business functions of ticketing, operations, and marketing through a cloud‑hosted ticketing implementation on the company website. |
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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|
|
Marketing Automation | CRM |
|
2018 | 2018 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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