Baddockmartin
426 Mitchell Hwy,
Orange, 2800, NSW,
Australia
Orange, 2800, NSW,
Australia
61 2 6360 4604
Leisure and Hospitality
Baddockmartin Technographics
Baddockmartin Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Baddockmartin and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Baddockmartin employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Baddockmartin has purchased the following applications: Yapsody for Event Management in 2018, WooCommerce for eCommerce in 2022, Intuit Mailchimp for Marketing Automation in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Baddockmartin is running and its propensity to invest more and deepen its relationship with Yapsody , Automattic , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Baddockmartin revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Baddockmartin intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Baddockmartin Tech Stack and Enterprise Applications
Baddockmartin Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Yapsody | Legacy | Yapsody | Event Management | Collaboration | n/a | 2018 | 2018 |
In 2018, Baddockmartin implemented Yapsody as its Event Management solution. The deployment places Yapsody on the company website to publish events and handle online ticketing for the leisure and hospitality venue.
Yapsody is configured to support core Event Management functions including event creation and publishing, tiered ticketing and pricing, attendee registration and check in, and standard reporting for event sessions. The implementation relies on Yapsody's hosted application for administrative control while exposing an embedded ticketing storefront on the public site, ensuring event pages and purchase flows are customer facing.
Operational coverage centers on front of house, guest services, and marketing, with Yapsody used to manage event listings, sales channels, and attendee records for Baddockmartin in Australia. Integrations are limited to the website integration noted in the source, with administrative activity occurring in the vendor console and public interactions routed through the embedded Yapsody interface.
Governance and workflow changes focused on consolidating ticket lifecycle procedures, assigning administrative roles for event setup and sales monitoring, and establishing check in and attendee management processes tied to Yapsody. The narrative links Baddockmartin, Yapsody, Event Management and the business functions of ticketing, operations, and marketing through a cloud‑hosted ticketing implementation on the company website.
|
Baddockmartin eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022, Baddockmartin deployed WooCommerce on its WordPress website operated at theagresticgrocer.com.au, using the Automattic-developed plugin to enable online sales. The deployment provides an eCommerce storefront to support product merchandising and order capture for the leisure and hospitality retailer in Australia.
The WooCommerce application is installed and configured within WordPress and implemented with standard eCommerce functional modules, including product catalog management, shopping cart and checkout flows, order management, basic inventory tracking, tax and shipping rule configuration, and promotional coupon capabilities. Payment gateway connectivity and shipping provider endpoints are configured through WooCommerce interfaces and the WordPress administrative console, and email notification workflows are used for order confirmations and status updates.
Operational ownership is consolidated within a small cross-functional team, with product and content updates handled through the WordPress admin, order processing and fulfillment coordinated by operations staff, and basic reporting and exports used to support finance and customer service workflows. Governance is oriented around plugin configuration and role-based access in WordPress, with ongoing site administration and plugin maintenance forming the core operational processes for the Baddockmartin WooCommerce eCommerce storefront.
|
Baddockmartin CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2018 | 2018 |
In 2018, Baddockmartin deployed Intuit Mailchimp as its Marketing Automation platform on the company website. Intuit Mailchimp is being used to centralize email campaign management and subscriber capture for the Australian Leisure and Hospitality operator that runs theagresticgrocer.com.au.
The implementation emphasizes core Marketing Automation capabilities, including audience list management, campaign creation and scheduling, template driven email design, automated email sequences and embedded website signup forms. Configuration work focused on web form instrumentation and list segmentation to support recurring newsletters and targeted promotional sends.
Integration scope is website centric, with Intuit Mailchimp capturing opt ins directly from theagresticgrocer.com.au and feeding that audience data into Mailchimp lists for campaign execution. Operational coverage aligns with a small internal marketing and customer communications function, supporting customer outreach across the single site and regional customer base in Australia.
Governance and operational workflows were structured for a compact team, with campaign scheduling, manual list hygiene and approval routines managed within the owner or small marketing group. The narrative centers on Baddockmartin Intuit Mailchimp Marketing Automation enabling web driven subscriber acquisition and email based customer engagement.
|
Baddockmartin IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
IT Decision Makers and Key Stakeholders at Baddockmartin
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Baddockmartin Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Baddockmartin IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Baddockmartin digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Baddockmartin Technographics
Baddockmartin is a Leisure and Hospitality organization based in Australia,
with around 20 employees and annual revenues of $2.0 million.
Baddockmartin operates a diverse technology stack with applications such as
Yapsody, WooCommerce and Intuit Mailchimp,
covering areas like Event Management, eCommerce and Marketing Automation.
Baddockmartin has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Yapsody, Automattic and Intuit.
Baddockmartin recently adopted applications including
WooCommerce in 2022, Cloudflare CDN in 2022 and Yapsody in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Baddockmartin’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Baddockmartin’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Baddockmartin technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.