Ettlingen, 76275,
Germany
Bardusch Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Bardusch and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3500 Bardusch employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bardusch has purchased the following applications: BurdaDirect DiVa LeadDirekt for Analytics and BI in 2012, IONOS Cloud for Application Hosting and Computing Services in 2023, Cisco Webex Meetings for Audio Video and Web Conferencing in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bardusch is running and its propensity to invest more and deepen its relationship with BurdaDirect , IONOS , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bardusch revenues, which have grown to $344.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bardusch intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| BurdaDirect | Legacy | BurdaDirect DiVa LeadDirekt | Analytics and BI | Analytics and BI | n/a | 2012 | 2012 | In 2012, Bardusch implemented BurdaDirect DiVa LeadDirekt on their website. The deployment established BurdaDirect DiVa LeadDirekt as the primary Analytics and BI capability for web-based lead capture and visitor analytics. Configuration centered on site instrumentation, lead capture forms and centralized dashboards, with modules for event tracking, lead data collection and segmentation, and campaign reporting. BurdaDirect DiVa LeadDirekt was configured to collect behavioral signals and surface them in reporting views used by digital marketing. Integration work focused on embedding BurdaDirect DiVa LeadDirekt into Bardusch's public site and form workflows so captured leads and engagement data entered commercial processes. Operational scope included the marketing and commercial lead handling functions, with Analytics and BI outputs used for lead qualification and campaign measurement. Data governance and dashboard ownership were aligned to marketing stakeholders to standardize reporting and lead routing. The implementation was web-centric and concentrated on operationalizing site analytics through BurdaDirect DiVa LeadDirekt, creating a single analytics layer tied to Bardusch website engagement and lead workflows. |
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| IONOS | Legacy | IONOS Cloud | Application Hosting and Computing Services | IaaS | n/a | 2023 | 2023 | ||
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 | ||
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Collaboration | Collaboration |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Marketing Automation | CRM |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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