Houma, 70360, LA,
United States
Barker Mazda Technographics
Barker Mazda Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Barker Mazda and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15 Barker Mazda employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Barker Mazda has purchased the following applications: WizeHire Interview Scheduling for Interview Scheduling in 2023, Podium Interaction Management for Customer Engagement in 2021, ComplyAuto Privacy for Governance, Risk and Compliance in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Barker Mazda is running and its propensity to invest more and deepen its relationship with WizeHire , Podium Corp , LivePerson or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Barker Mazda revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Barker Mazda intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Barker Mazda Tech Stack and Enterprise Applications
Barker Mazda HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| WizeHire | Legacy | WizeHire Interview Scheduling | Interview Scheduling | HCM | n/a | 2023 | 2023 |
In 2023, Barker Mazda deployed WizeHire Interview Scheduling as part of a compact HR and recruiting setup for its United States dealership operations. The 15-employee dealer used WizeHire’s ATS, DISC+ assessments, and coaching to attract more qualified applicants and improve hiring quality. Interview Scheduling was applied to operationalize interview guides and calendar coordination between candidates and hiring managers, consistent with WizeHire’s published features.
WizeHire Interview Scheduling was used alongside the ATS and assessment outputs to standardize interview workflows, embed structured interview guides, and align assessment results with selection decisions. Operational scope centered on dealership hiring and sales roles, with coaching reinforcing new hiring governance and interview process discipline. Barker Mazda reported a 17% increase in sales attributed to better hires, an outcome documented in WizeHire’s case study.
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Onboarding | HCM |
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2023 | 2023 |
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Talent Assessment | HCM |
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2019 | 2019 |
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Barker Mazda CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Podium Corp | Legacy | Podium Interaction Management | Customer Engagement | CRM | n/a | 2021 | 2021 |
In 2021, Barker Mazda deployed Podium Interaction Management on its website. The implementation is categorized as Customer Engagement and is focused on customer facing web interactions for the Automotive dealership.
Podium Interaction Management is instrumented as a site embedded engagement layer, providing capabilities aligned with Customer Engagement platforms such as conversational web chat, consolidated messaging inbox, review solicitation workflows, and lead capture forms. Operational configuration emphasizes routing inbound messages to sales and service staff, standardizing response templates and ownership rules for the dealership team, and embedding the Podium Interaction Management widget across public site pages to centralize customer communication and follow up workflows.
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Customer Support | CRM |
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2015 | 2015 |
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Barker Mazda TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ComplyAuto | Legacy | ComplyAuto Privacy | Governance, Risk and Compliance | TRM | n/a | 2022 | 2022 |
Barker Mazda implemented ComplyAuto Privacy in 2022 and is using ComplyAuto Privacy on their website. The deployment is website-facing and scoped to the dealership's online customer interactions, aligning the solution with the Governance, Risk and Compliance category for privacy controls and notice management. The implementation is focused on the public site as the primary enforcement surface for consent capture and visitor preferences.
ComplyAuto Privacy is configured to publish privacy notices and capture consent and preference signals from site visitors, reflecting common privacy management capabilities within Governance, Risk and Compliance applications. Configuration includes consent recording and audit-oriented logging to support privacy governance and to maintain evidentiary records for customer interactions. These functional elements are applied at the interface level so visitor choices are captured at point of engagement.
Operationally the ComplyAuto Privacy deployment affects customer-facing functions such as online lead intake, marketing communications, and service appointment flows that originate from the website. Governance workstreams center on notice content, consent retention policies, and workflows for handling consumer privacy requests, with audit logs retained as part of the application configuration. The overall footprint remains website-centric, embedding ComplyAuto Privacy into Barker Mazda's customer engagement touchpoints to centralize online consent capture and privacy recordkeeping.
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Barker Mazda IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Barker Mazda
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Apps Being Evaluated by Barker Mazda Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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