AI Buyer Insights:

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Barker Mazda Tech Stack and Enterprise Applications

Barker Mazda HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
WizeHire Legacy WizeHire Interview Scheduling Interview Scheduling HCM n/a 2023 2023
In 2023, Barker Mazda deployed WizeHire Interview Scheduling as part of a compact HR and recruiting setup for its United States dealership operations. The 15-employee dealer used WizeHire’s ATS, DISC+ assessments, and coaching to attract more qualified applicants and improve hiring quality. Interview Scheduling was applied to operationalize interview guides and calendar coordination between candidates and hiring managers, consistent with WizeHire’s published features. WizeHire Interview Scheduling was used alongside the ATS and assessment outputs to standardize interview workflows, embed structured interview guides, and align assessment results with selection decisions. Operational scope centered on dealership hiring and sales roles, with coaching reinforcing new hiring governance and interview process discipline. Barker Mazda reported a 17% increase in sales attributed to better hires, an outcome documented in WizeHire’s case study.
Onboarding HCM 2023 2023
Talent Assessment HCM 2019 2019
Barker Mazda CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Podium Corp Legacy Podium Interaction Management Customer Engagement CRM n/a 2021 2021
In 2021, Barker Mazda deployed Podium Interaction Management on its website. The implementation is categorized as Customer Engagement and is focused on customer facing web interactions for the Automotive dealership. Podium Interaction Management is instrumented as a site embedded engagement layer, providing capabilities aligned with Customer Engagement platforms such as conversational web chat, consolidated messaging inbox, review solicitation workflows, and lead capture forms. Operational configuration emphasizes routing inbound messages to sales and service staff, standardizing response templates and ownership rules for the dealership team, and embedding the Podium Interaction Management widget across public site pages to centralize customer communication and follow up workflows.
Customer Support CRM 2015 2015
Barker Mazda TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
ComplyAuto Legacy ComplyAuto Privacy Governance, Risk and Compliance TRM n/a 2022 2022
Barker Mazda implemented ComplyAuto Privacy in 2022 and is using ComplyAuto Privacy on their website. The deployment is website-facing and scoped to the dealership's online customer interactions, aligning the solution with the Governance, Risk and Compliance category for privacy controls and notice management. The implementation is focused on the public site as the primary enforcement surface for consent capture and visitor preferences. ComplyAuto Privacy is configured to publish privacy notices and capture consent and preference signals from site visitors, reflecting common privacy management capabilities within Governance, Risk and Compliance applications. Configuration includes consent recording and audit-oriented logging to support privacy governance and to maintain evidentiary records for customer interactions. These functional elements are applied at the interface level so visitor choices are captured at point of engagement. Operationally the ComplyAuto Privacy deployment affects customer-facing functions such as online lead intake, marketing communications, and service appointment flows that originate from the website. Governance workstreams center on notice content, consent retention policies, and workflows for handling consumer privacy requests, with audit logs retained as part of the application configuration. The overall footprint remains website-centric, embedding ComplyAuto Privacy into Barker Mazda's customer engagement touchpoints to centralize online consent capture and privacy recordkeeping.
Barker Mazda IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Content Delivery Network IaaS 2021 2021
Content Delivery Network IaaS 2018 2018

IT Decision Makers and Key Stakeholders at Barker Mazda

First Name Last Name Title Function Department Email Phone
No data found

Apps Being Evaluated by Barker Mazda Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Barker Mazda IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Barker Mazda digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Barker Mazda Technographics
Barker Mazda is a Automotive organization based in United States, with around 15 employees and annual revenues of $2.0 million.
Barker Mazda operates a diverse technology stack with applications such as WizeHire Interview Scheduling, Podium Interaction Management and ComplyAuto Privacy, covering areas like Interview Scheduling, Customer Engagement and Governance, Risk and Compliance.
Barker Mazda has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as WizeHire, Podium Corp and ComplyAuto.
Barker Mazda recently adopted applications including WizeHire Interview Scheduling in 2023, WizeHire Onboarding in 2023 and ComplyAuto Privacy in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Barker Mazda’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Barker Mazda’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Barker Mazda technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.