Concord, 01742-2504, MA,
United States
Barrett Sothebys International Realty Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Barrett Sothebys International Realty and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 51 Barrett Sothebys International Realty employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Barrett Sothebys International Realty has purchased the following applications: Brytecore Lead Voyager for Account Based Marketing in 2020, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2017, New Relic APM for Application Performance Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Barrett Sothebys International Realty is running and its propensity to invest more and deepen its relationship with Brytecore , Microsoft , Rackspace Technology or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Barrett Sothebys International Realty revenues, which have grown to $590.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Barrett Sothebys International Realty intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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| Brytecore | Legacy | Brytecore Lead Voyager | Account Based Marketing | CRM | n/a | 2020 | 2020 | In 2020 Barrett Sothebys International Realty deployed Brytecore Lead Voyager on their website. Brytecore Lead Voyager is implemented as an Account Based Marketing solution to instrument the company web estate for account identification and inbound lead capture. The deployment uses web instrumentation to collect visitor-level signals and first party lead data, enabling account-centric profiling at the point of web engagement. The implementation configures Brytecore Lead Voyager to perform lead capture, visitor-to-account mapping, and intent signal detection, aligning with Account Based Marketing functional workflows for marketing and sales. Captured leads and account signals are surfaced through the platform interface and routed into internal lead handling and qualification processes governed by marketing ownership. Governance focused on web tag management, data capture rules, and operational handoff between marketing and sales to ensure consistent account-based qualification on the website. | |
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Call Tracking and Recording | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2017 | 2017 | ||
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Cloud Storage | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2017 | 2017 |
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Collaboration | Collaboration |
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2019 | 2019 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Enterprise Content Management | Content Management |
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2022 | 2022 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Payment Processing | ERP Financial Management |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Secure Web Gateways (SWG) | CyberSecurity |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Transactional Email | PaaS |
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2017 | 2017 |
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