Basil Ford of Niagara Falls Service Inc
6980 Niagara Falls Blvd,
Niagara Falls, 14304, NY,
United States
Niagara Falls, 14304, NY,
United States
1 716-693-1400
Automotive
Basil Ford of Niagara Falls Service Inc Technographics
Basil Ford of Niagara Falls Service Inc Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Basil Ford of Niagara Falls Service Inc and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Basil Ford of Niagara Falls Service Inc employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Basil Ford of Niagara Falls Service Inc has purchased the following applications: Reynolds and Reynolds DMS for Dealership Management in 2014, CrownPeak DXP for Web Content Management in 2021, CallRail Call Tracking for Call Tracking and Recording in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Basil Ford of Niagara Falls Service Inc is running and its propensity to invest more and deepen its relationship with Reynolds and Reynolds Company , CrownPeak , CallRail or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Basil Ford of Niagara Falls Service Inc revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Basil Ford of Niagara Falls Service Inc intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Basil Ford of Niagara Falls Service Inc Tech Stack and Enterprise Applications
Basil Ford of Niagara Falls Service Inc ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Reynolds and Reynolds Company | Legacy | Reynolds and Reynolds DMS | Dealership Management | ERP Services and Operations | n/a | 2014 | 2014 |
In 2014, Basil Ford of Niagara Falls Service Inc implemented Reynolds and Reynolds DMS as its Dealership Management platform to centralize core dealership operations. Reynolds and Reynolds DMS was deployed to support transaction processing and administrative control across showroom sales, service lanes, parts management, and accounting functions.
Configuration emphasized standard Dealership Management capabilities, including retail vehicle sales modules, finance and insurance workflow support, service repair order processing, parts inventory management, and accounting ledgers. The deployment was sized for a single-site dealer with approximately 50 employees, and system configuration focused on point of sale workflows, repair order lifecycle, and inventory visibility consistent with dealership operational needs.
Operational scope covered sales, service, parts, and back-office accounting at the Basil Ford of Niagara Falls Service Inc location in the United States. Governance continuity is noted in the organizational record, where following the October 1, 2015 ownership change to the Basil Automotive Group the Business Development Manager role was retained, supporting ongoing operational stewardship of Reynolds and Reynolds DMS.
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Basil Ford of Niagara Falls Service Inc Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CrownPeak | Legacy | CrownPeak DXP | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, Basil Ford of Niagara Falls Service Inc implemented CrownPeak DXP as its Web Content Management platform to manage content on its dealer website. The deployment centralizes content creation and delivery for https://www.basilfordofniagarafalls.com, aligning website maintenance with marketing and customer-facing communications.
The CrownPeak DXP deployment uses core Web Content Management capabilities, including WYSIWYG content authoring, templated page frameworks, digital asset management, content staging, and automated publishing workflows. These modules are applied to editorial processes for inventory pages, service and promotion content, and reusable page components to streamline page composition and consistency.
Operational ownership is concentrated in the dealership marketing and website operations functions in the United States, with governance implemented through role based editorial workflows, version control, and scheduled publishing to production. CrownPeak DXP serves as the technical foundation for ongoing site maintenance and content lifecycle management for Basil Ford of Niagara Falls Service Inc.
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Basil Ford of Niagara Falls Service Inc CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CallRail | Legacy | CallRail Call Tracking | Call Tracking and Recording | CRM | n/a | 2018 | 2018 |
In 2018, Basil Ford of Niagara Falls Service Inc implemented CallRail Call Tracking. CallRail Call Tracking is embedded on the company website to capture inbound phone leads and session-level attribution as part of Call Tracking and Recording. The deployment supports marketing and sales lead capture for the dealer's local service and sales operations.
The implementation uses category-aligned capabilities such as dynamic tracking numbers, call attribution across marketing channels, and call recording to provide caller context to agents. CallRail Call Tracking surfaces caller metadata into front-line workflows, enabling routing and lead handling within the dealer's service desk and sales team. Governance emphasis focused on marketing operations and customer-facing staff, standardizing call tagging and reporting processes to align phone leads with digital campaigns.
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Customer Engagement | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Analytics | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2021 | 2021 |
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Basil Ford of Niagara Falls Service Inc ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Application Performance Management | ITSM |
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2019 | 2019 |
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Basil Ford of Niagara Falls Service Inc TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2017 | 2017 |
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Basil Ford of Niagara Falls Service Inc IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Basil Ford of Niagara Falls Service Inc
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Basil Ford of Niagara Falls Service Inc Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Basil Ford of Niagara Falls Service Inc IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Basil Ford of Niagara Falls Service Inc digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Basil Ford of Niagara Falls Service Inc Technographics
Basil Ford of Niagara Falls Service Inc is a Automotive organization based in United States,
with around 50 employees and annual revenues of $5.0 million.
Basil Ford of Niagara Falls Service Inc operates a diverse technology stack with applications such as
Reynolds and Reynolds DMS, CrownPeak DXP and CallRail Call Tracking,
covering areas like Dealership Management, Web Content Management and Call Tracking and Recording.
Basil Ford of Niagara Falls Service Inc has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Reynolds and Reynolds Company, CrownPeak and CallRail.
Basil Ford of Niagara Falls Service Inc recently adopted applications including
CrownPeak DXP in 2021, Adobe Experience Cloud in 2021 and Adobe Target Standard in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Basil Ford of Niagara Falls Service Inc’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Basil Ford of Niagara Falls Service Inc’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Basil Ford of Niagara Falls Service Inc technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.