South Charleston, 45368, OH,
United States
BDL Supply Technographics
BDL Supply Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BDL Supply and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60 BDL Supply employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BDL Supply has purchased the following applications: Helioz Pallet Insight for Real-Time Transportation Visibility in 2022, Invoca Call Tracking for Call Tracking and Recording in 2018, SolarWinds Pingdom RUM for Application Performance Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BDL Supply is running and its propensity to invest more and deepen its relationship with Helioz Technologies , Invoca , Crazy Egg or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BDL Supply revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BDL Supply intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BDL Supply Tech Stack and Enterprise Applications
SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Helioz Technologies | Legacy | Helioz Pallet Insight | Real-Time Transportation Visibility | SCM | n/a | 2022 | 2022 |
In 2022, BDL Supply implemented Helioz Pallet Insight in the Real-Time Transportation Visibility category. Helioz Pallet Insight was deployed to connect with the company cloud ERP to manage pallet inventory, production workflows and customer order portals, and to improve order tracking and dispatch in the United States.
The deployment focuses on pallet inventory management and production modules alongside customer and order portal capabilities, providing near real time visibility into pallet movements and order status. Integrations are concentrated on the cloud ERP and the customer order portal, aligning operations, production, logistics and customer service functions. Governance and process changes emphasize centralized pallet inventory control, role based access to the Helioz Pallet Insight portal and operational workflows for dispatch and order fulfillment across the company's United States operations. Configuration choices reflect a small manufacturer profile, with lightweight cloud integration and operational dashboards used for daily dispatch planning and inventory reconciliation.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Invoca | Legacy | Invoca Call Tracking | Call Tracking and Recording | CRM | n/a | 2018 | 2018 |
In 2018, BDL Supply implemented Invoca Call Tracking, deploying a Call Tracking and Recording solution on bdlsupply.com. The implementation is website hosted and instrumented through Invoca Call Tracking to capture inbound call events originating from the companys digital channels. The deployment follows a client-side call tracking architecture using dynamic number insertion and event-level attribution to link phone leads to online marketing sources.
Functional capabilities configured include dynamic number insertion, inbound call attribution, call recording, and analytics to surface caller metadata and campaign attribution. Operational ownership is scoped to marketing and web administration for monitoring digital campaign performance and routing phone leads, with call data consolidated for reporting and operational follow up.
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Solarwinds | Legacy | SolarWinds Pingdom RUM | Application Performance Management | ITSM | n/a | 2017 | 2017 |
In 2017, BDL Supply implemented SolarWinds Pingdom RUM on its public website. The deployment uses SolarWinds Pingdom RUM as an Application Performance Management solution to capture client-side performance telemetry and real user monitoring signals. Implementation centered on embedding the Pingdom RUM JavaScript beacon across customer-facing pages to collect page load timing, resource timing, transaction-level traces, and session diagnostics. Operational scope covered the company website and digital storefront, providing instrumentation relevant to web operations, IT, ecommerce, and marketing teams.
Configuration emphasized front-end instrumentation, browser timing capture, and session-level diagnostics within SolarWinds Pingdom RUM to enable device and geographic segmentation for troubleshooting. Data from SolarWinds Pingdom RUM is surfaced into internal performance dashboards and used to inform prioritization of front-end fixes, error analysis, and user experience reviews, with rollout executed via site-wide snippet deployment and page-level instrumentation. Governance focused on standardizing capture across primary customer journeys to ensure consistent Application Performance Management coverage for BDL Supply’s web presence.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at BDL Supply
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Apps Being Evaluated by BDL Supply Executives
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