BDNA Corporation
339 N Bernardo Ave # 206,
Mountain View, 94043, CA,
United States
Mountain View, 94043, CA,
United States
1 650-625-9530
Media
BDNA Corporation Technographics
BDNA Corporation Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BDNA Corporation and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 130 BDNA Corporation employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BDNA Corporation has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Microsoft 365 for Collaboration in 2015, Zoominfo Platform for Account Based Marketing in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BDNA Corporation is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Zoominfo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BDNA Corporation revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BDNA Corporation intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BDNA Corporation Tech Stack and Enterprise Applications
BDNA Corporation ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, BDNA Corporation implemented Oracle NetSuite ERP in the ERP Financial category. The 2015 deployment targeted the companys corporate finance and accounting functions at the 130 employee media firm and established Oracle NetSuite ERP as the central financial system of record.
Configuration focused on core financial modules including general ledger, accounts payable, accounts receivable, billing and financial reporting. Oracle NetSuite ERP was configured to support chart of accounts standardization, period close workflows and revenue recognition processes aligned to media billing cycles. Setup included role based access controls and audit trail configuration to enforce financial governance.
Operational integration work used standard file based and API based patterns to ingest transactional feeds, concentrating on bank statement imports, billing feeds and bulk CSV data loads for initial population. Operational coverage centered on corporate finance, accounts receivable, accounts payable and revenue operations, with billing workflows instrumented for recurring media contracts.
Governance and process restructuring emphasized a centralized month end close, approval routing for payables and structured financial reporting to support executive decision making. The implementation positioned Oracle NetSuite ERP as the authoritative financial ledger and compliance workflow engine for BDNA Corporations finance organization.
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BDNA Corporation Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, BDNA Corporation implemented Microsoft 365. Microsoft 365, serving Collaboration needs, was provisioned as the central platform for organizational email, file collaboration, and team communication.
The deployment leveraged core Microsoft 365 collaboration services including Exchange Online for email and calendaring, SharePoint Online and OneDrive for document collaboration and storage, and Microsoft Teams for real-time chat and meetings. Configuration work focused on tenant administration, role based access controls, document libraries and permission models consistent with Collaboration best practices.
Operational coverage was company wide across editorial, production and corporate functions, aligning content workflows and internal communications under a single Microsoft 365 tenant. Public site references indicate Microsoft 365 artifacts are used on their website, confirming a centrally administered Collaboration footprint.
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BDNA Corporation CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2023 | 2023 |
In 2023 BDNA Corporation deployed Zoominfo Platform as its Account Based Marketing solution on its corporate website. The Zoominfo Platform is implemented to instrument the website for account identification and to surface firmographic and contact enrichment at point of capture.
Configuration emphasizes website visitor identification, intent signal collection, account and contact enrichment, and segmentation to enable account-level personalization. The implementation leverages Zoominfo Platform capabilities to annotate inbound leads with firmographic attributes, maintain targeted account lists, and drive content personalization and outreach workflows.
Operational ownership is centered in marketing and demand generation, with marketing operations governing data stewardship, segmentation rules, and lead routing into sales operations. Deployment scope is the corporate web estate, aligning sales and marketing workflows around account scoring, targeted outreach, and ongoing maintenance of enrichment and segmentation logic.
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Marketing Automation | CRM |
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2015 | 2015 |
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Sales Engagement | CRM |
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2015 | 2015 |
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BDNA Corporation ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2018 | 2018 |
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BDNA Corporation IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at BDNA Corporation
| First Name | Last Name | Title | Function | Department | Phone | |
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Executive Vice President of Marketing | VP | Marketing | |
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EVP World Wide Sales | VP | Finance | |
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Chief Executive Officer | CXO | Finance | |
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Apps Being Evaluated by BDNA Corporation Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from BDNA Corporation IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the BDNA Corporation digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD BDNA Corporation Technographics
BDNA Corporation is a Media organization based in United States,
with around 130 employees and annual revenues of $15.0 million.
BDNA Corporation operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Microsoft 365 and Zoominfo Platform,
covering areas like ERP Financial, Collaboration and Account Based Marketing.
BDNA Corporation has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Microsoft and Zoominfo.
BDNA Corporation recently adopted applications including
Zoominfo Platform in 2023, Amazon EC2 in 2020 and Microsoft Azure Cloud Services in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of BDNA Corporation’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates BDNA Corporation’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete BDNA Corporation technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.