Oud Gastel, 4751,
Netherlands
Belona Technographics
Belona Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Belona and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 34 Belona employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Belona has purchased the following applications: Microsoft 365 for Collaboration in 2015, Hotjar for Customer Experience in 2020, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Belona is running and its propensity to invest more and deepen its relationship with Microsoft , Contentsquare , HelpMonks or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Belona revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Belona intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Belona Tech Stack and Enterprise Applications
Belona Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
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Belona CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, Belona implemented Hotjar to capture behavioral insights on its public website under the Customer Experience category. The deployment targeted web UX telemetry for a 34 person manufacturing firm in the Netherlands, using Hotjar capabilities such as heatmaps, session recordings, on page surveys and conversion funnel analysis to observe visitor interactions and surface qualitative feedback. The implementation was web centric rather than enterprise wide, focused on product pages and marketing touchpoints, and used Hotjar to consolidate session level behavioral data for product and marketing decision making.
Configuration and operational governance assigned ownership to marketing and product stakeholders, with role based access to session recordings and a tagging process to flag issues for follow up. Implementation used the standard Hotjar browser based tracking script and was aligned with EU cookie consent practices, incorporating opt in where required. Rollout emphasized instrumenting specific user flows, creating reusable recording and heatmap templates per page, and establishing routine review workflows for UX, demand generation and product teams. Ongoing coverage remained focused on the public website and on site feedback collection via Hotjar.
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Marketing Automation | CRM |
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2022 | 2022 |
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Belona IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2015 | 2015 |
In 2015 Belona implemented Microsoft Azure Cloud Services to establish a cloud platform for its manufacturing IT workloads. Microsoft Azure Cloud Services was provisioned as Application Hosting and Computing Services to support development, test and production compute needs for the 34 employee manufacturing company.
The implementation included standard compute and platform hosting capabilities, configured virtual machines and platform app hosting, object and block storage, virtual network segmentation, and identity and access controls consistent with the Application Hosting and Computing Services category. Automation was applied through scripted provisioning and infrastructure as code templates, with monitoring and logging instrumentation and scheduled backup configurations to support operational continuity.
Operational coverage concentrated on IT, engineering and production application stacks, managed through centralized subscription and resource group constructs in Microsoft Azure Cloud Services. Governance emphasis included role based access control, subscription tagging and cost tracking policies, deployment pipelines and operational runbooks to standardize provisioning and change control across the environment.
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IT Decision Makers and Key Stakeholders at Belona
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Belona Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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