Regentville, 2745, NSW,
Australia
Bennett Cruising Technographics
Bennett Cruising Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bennett Cruising and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7 Bennett Cruising employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bennett Cruising has purchased the following applications: Bookeo for Reservation and Booking Management in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2017, FullStory for Customer Experience in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bennett Cruising is running and its propensity to invest more and deepen its relationship with Bookeo , Google , FullStory or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bennett Cruising revenues, which have grown to $2.6 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bennett Cruising intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bennett Cruising Tech Stack and Enterprise Applications
Bennett Cruising ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bookeo | Legacy | Bookeo | Reservation and Booking Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, Bennett Cruising implemented Bookeo as its Reservation and Booking Management application. The Bookeo deployment is embedded on the company website and centralizes customer-facing online reservations for the Nepean Belle operations in Australia, serving as the primary system of record for bookings for the small seven person operator.
Configuration follows standard Reservation and Booking Management capabilities, including a web-hosted booking engine, real-time availability calendar, booking intake forms, customer contact capture, and automated confirmation workflows consistent with Bookeo. Integration is limited to embedding Bookeo on the public website so that online bookings flow directly into the Bookeo application, and operational scope covers reservations, front desk and customer service scheduling managed through Bookeo. Governance and operational control are organized around centralized online booking administration with staff accessing the Bookeo interface to manage bookings and schedules.
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Bennett Cruising Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017 Bennett Cruising implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The cloud-hosted Google Workspace (Formerly Google G-Suite) deployment is provisioned for a small team of seven, providing core modules such as Gmail for domain email, Google Drive for file storage, Google Docs and Google Sheets for document collaboration, Google Calendar for scheduling, and Google Meet for remote meetings. Administration is handled through the Google Workspace admin console to manage user accounts, basic identity and access controls, and shared drive organization.
The deployment supports business functions including bookings administration, guest communications, and back-office operations, and the company website indicates use of Google Workspace in its digital footprint. Operational coverage is organization-wide for the small crew, with workflows oriented around shared document collaboration, calendar coordination, and email-driven customer interactions under the Collaboration category.
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Bennett Cruising CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FullStory | Legacy | FullStory | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022, Bennett Cruising deployed FullStory to instrument its public website for Customer Experience monitoring. The implementation is focused on the nepeanbelle.com.au booking property and captures front end interactions across desktop and mobile browsers, providing continuous digital observability for the small leisure operator.
The deployment uses FullStory client side instrumentation to record page views, clicks, form interactions and custom events relevant to the booking funnel, leveraging session replay, heatmaps, funnel analysis and user segmentation capabilities typical of Customer Experience platforms. Operational use is centered on marketing and bookings operations for behavioral analysis and troubleshooting, with governance scoped to role based access and session masking to manage customer data exposure.
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Tag Management | CRM |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Bennett Cruising
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Apps Being Evaluated by Bennett Cruising Executives
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