Wichita, 67213, KS,
United States
BG Products Technographics
BG Products Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BG Products and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 BG Products employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BG Products has purchased the following applications: Sage Business Cloud X3 (ex Sage ERP X3) for ERP Financial in 2017, Hubspot Live Chat for Chatbots and Conversational AI in 2019, Cisco Webex Meetings for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BG Products is running and its propensity to invest more and deepen its relationship with Sage , HubSpot , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BG Products revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BG Products intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BG Products Tech Stack and Enterprise Applications
BG Products ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Sage 500 ERP (formerly MAS 500) | Sage Business Cloud X3 (ex Sage ERP X3) | ERP Financial | ERP | n/a | 2017 | 2018 |
In 2017, BG Products implemented Sage Business Cloud X3 (ex Sage ERP X3), replacing Sage 500 ERP (formerly MAS 500). The rollout was positioned to deliver core ERP Financial functionality across the company by consolidating finance, procurement, inventory, and manufacturing materials planning into a single application platform.
The Sage Business Cloud X3 deployment incorporated standard ERP Financial modules, including general ledger, accounts payable, accounts receivable, cost accounting, inventory management, purchasing, and MRP. Configuration emphasized MRP-driven procurement workflows and purchasing controls, reflecting operational needs such as raw material chemistry procurement and scheduling of bulk tanker trucks and rail cars.
Operational scope centered on finance, procurement, and supply chain teams, with evidence of sustained operational use from employee profiles listing proficiency in X3 MRP. Governance activities focused on standardizing purchasing and MRP procedures to align procurement of packaging materials and lab supplies with core financial and inventory records.
As an explicit migration from Sage 500 ERP, the program consolidated financial ledgers and MRP workloads into Sage Business Cloud X3 (ex Sage ERP X3) to centralize ERP Financial operations for BG Products.
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BG Products AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, BG Products implemented Hubspot Live Chat as a web engagement layer, deploying the solution under the Chatbots and Conversational AI category on its public website. The Hubspot Live Chat installation focused on capturing inbound visitor conversations, serving both lead capture and basic customer support triage.
Configuration emphasized a lightweight web widget, chat welcome flows, and canned responses to accelerate agent handling, with conversation logging directed into HubSpot's Conversations inbox and contact creation workflows. Implementation included routing rules to direct chats to defined marketing and support inboxes, and the use of automated snippets to standardize initial responses and reduce manual handling.
Operational scope is limited to the company website and aligns the chat channel with marketing, sales, and customer service workflows to centralize real-time engagement. Governance centered on establishing inbox ownership and conversation handling playbooks, and a staged page-by-page rollout approach was used to maintain consistent visitor experience and operational accountability.
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BG Products Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, BG Products implemented Cisco Webex Meetings on their website to provide hosted conferencing and direct web-based meeting access for customers and employees. Cisco Webex Meetings is an Audio Video and Web Conferencing application that BG Products operationalized for live web meetings, customer demonstrations, and internal collaboration workflows.
The deployment emphasizes core Audio Video and Web Conferencing capabilities, including HD video, multi party audio, screen sharing, meeting recording, host controls, and participant moderation. Configuration work centers on web-embedded meeting access, meeting scheduling and invitation workflows, and secure meeting entry controls consistent with standard conferencing deployments.
Operationally, Cisco Webex Meetings is used by BG Products to connect corporate teams and external stakeholders via the company website, supporting sales demos, technical support sessions, and cross functional collaboration across sales, service, and engineering. Governance and rollout practices focus on centralized meeting configuration, access control policies for guest participants, and web embedding standards to maintain a consistent user experience on public facing pages.
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Collaboration | Collaboration |
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2018 | 2018 |
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BG Products CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2021 | 2021 |
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BG Products ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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BG Products PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2013 | 2013 |
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Transactional Email | PaaS |
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2018 | 2018 |
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BG Products IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2000 | 2000 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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BG Products CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at BG Products
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by BG Products Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-06-09 | BG Products | Evaluated | Sage | Sage HRMS | Core HR | HCM |
| 2024-06-19 | BG Products | Evaluated | Tekion Corp | Tekion Automotive Retail Cloud | Dealership Management | ERP Services and Operations |