Who is Birkenstock USA?

Birkenstock USA is a Retail organization based in United States, with around 50 employees and annual revenues of $5.0 million.

What enterprise applications does Birkenstock USA use?

Birkenstock USA operates a diverse technology stack with applications such as Block Afterpay, SAP S/4HANA for Fashion and Vertical Business and Cisco Webex Meetings, covering areas like Payment Processing, Retail Management and Audio Video and Web Conferencing.

What digital transformation initiatives has Birkenstock USA undertaken?

Birkenstock USA has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Block (ex Square, Inc), SAP and Cisco Systems.

What are the most recent software purchases made by Birkenstock USA?

Birkenstock USA recently adopted applications including Atlassian Jira Service Desk in 2025, Klaviyo in 2024 and Salesforce Sales Cloud in 2023, highlighting its ongoing modernization strategy.

Which IT decision makers lead technology initiatives at Birkenstock USA?

APPS RUN THE WORLD maintains an up-to-date database of Birkenstock USA’s key decision makers and IT executives, available to Premium subscribers.

How does APPS RUN THE WORLD track Birkenstock USA’s IT investments?

Our research team continuously updates Birkenstock USA’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

How can I access the full list of applications used by Birkenstock USA?

Subscribe to APPS RUN THE WORLD to access the complete Birkenstock USA technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.

Birkenstock USA Technographics, Software Purchases, AI and Digital Transformation Initiatives

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Michelin, an e2open customer evaluated Oracle Transportation Management

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Michelin, an e2open customer evaluated Oracle Transportation Management

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

Birkenstock USA Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Birkenstock USA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Birkenstock USA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Birkenstock USA has purchased the following applications: Block Afterpay for Payment Processing in 2020, SAP S/4HANA for Fashion and Vertical Business for Retail Management in 2022, Cisco Webex Meetings for Audio Video and Web Conferencing in 2018 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Birkenstock USA is running and its propensity to invest more and deepen its relationship with Block (ex Square, Inc) , Apple , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Birkenstock USA revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Birkenstock USA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Block (ex Square, Inc)	Legacy	Block Afterpay	Payment Processing	ERP	n/a	2020	2020
			Payment Processing	ERP		2020	2020

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

Block (ex Square, Inc)

Legacy

Block Afterpay

Payment Processing

ERP

n/a

2020

Payment Processing

ERP

2020

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
SAP	Legacy	SAP S/4HANA for Fashion and Vertical Business	Retail Management	ERP Services and Operations	n/a	2022	2023	In 2022, Birkenstock USA implemented SAP S/4HANA for Fashion and Vertical Business as its core Retail Management platform for the US wholesale business. The deployment was positioned alongside an existing SAP S/4HANA Fashion environment that supports the Canadian business, allowing the US rollout to leverage established Order to Cash and Procurement domain knowledge. The implementation concentrated on Order to Cash and Procurement functional modules, with configuration tailored to wholesale ordering, invoicing, supplier purchase order processing, and EDI-driven document flows. SAP S/4HANA for Fashion and Vertical Business was configured to support fashion vertical capabilities such as article master and variant management to handle footwear SKU complexity, while standard O2C workflows were adapted to wholesale channel processes. Integrations focused on an EDI transformation to connect US wholesale partners and align EDI messaging with the Canadian footprint, with dedicated workstreams for mapping, translation, and partner testing. Operational coverage targeted wholesale sales, merchandising, procurement, finance, and supply chain functions within Birkenstock USA, maintaining cross-border alignment with Canadian operations where required. Governance and rollout were coordinated by a senior IT business analyst assigned to Order to Cash and Procurement, who served as a key resource on the EDI Transformation Project and had prior greenfield S/4HANA Fashion experience for Canada. Module-level governance, change control for order orchestration and procurement workflows, and EDI program processes structured the implementation and testing phases.

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

SAP

Legacy

SAP S/4HANA for Fashion and Vertical Business

Retail Management

ERP Services and Operations

n/a

2022

2023

In 2022, Birkenstock USA implemented SAP S/4HANA for Fashion and Vertical Business as its core Retail Management platform for the US wholesale business. The deployment was positioned alongside an existing SAP S/4HANA Fashion environment that supports the Canadian business, allowing the US rollout to leverage established Order to Cash and Procurement domain knowledge. The implementation concentrated on Order to Cash and Procurement functional modules, with configuration tailored to wholesale ordering, invoicing, supplier purchase order processing, and EDI-driven document flows. SAP S/4HANA for Fashion and Vertical Business was configured to support fashion vertical capabilities such as article master and variant management to handle footwear SKU complexity, while standard O2C workflows were adapted to wholesale channel processes. Integrations focused on an EDI transformation to connect US wholesale partners and align EDI messaging with the Canadian footprint, with dedicated workstreams for mapping, translation, and partner testing. Operational coverage targeted wholesale sales, merchandising, procurement, finance, and supply chain functions within Birkenstock USA, maintaining cross-border alignment with Canadian operations where required. Governance and rollout were coordinated by a senior IT business analyst assigned to Order to Cash and Procurement, who served as a key resource on the EDI Transformation Project and had prior greenfield S/4HANA Fashion experience for Canada. Module-level governance, change control for order orchestration and procurement workflows, and EDI program processes structured the implementation and testing phases.

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live
Cisco Systems	Legacy	Cisco Webex Meetings	Audio Video and Web Conferencing	Collaboration	n/a	2018	2018
			Collaboration	Collaboration		2022	2022
			Collaboration	Collaboration		2022	2022